Edd Lawson-Cruttenden Email & Phone Number

London, Gb

Greater London, England, United Kingdom

As a Freelance Creative I have provided a range of creative services including music composition, sound design, and artwork for esteemed clients such as BBC, The National Theatre, Belfast Music, Drake Music NI, Mainyard Studios, Kovic Productions, and Gavin Turk Studio. My work encompassed diverse projects, contributing to the artistic and sonic landscapes of various media platforms and productions. A few key achievements in this tenure include: • Secured funding from arts council to fuel creative endeavours and conducted successful tours across Canada.• Collaborated with renowned acts under an arts and crafts record label, including LCON, to generate compelling content.• Provided valuable creative and project management assistance to Kovic and Liza Bec.

London Area, United Kingdom

Hosting quizzes 3 times a week in south west London. (Quiz-Live.co.uk)

Greater London, England, United Kingdom

I’ve worked various roles as an agency worker at protocol.

United Kingdom

Songwriter/Producer, Various Engagements, Internationally, 2014 – PresentLearning Support, Protocol Education Agency, London, 2023 – 2024Intern, House of Fairy Tales/Gavin Turk Studio, London, 2022

London, United Kingdom

As the Creative Business Manager at Edward F Butler Ltd. in London from 2020 to 2024, I headed the development of a state-of-the-art website tailored for galleries and collectors, leveraging Art-logic to attract prominent artists and galleries as clients. Leading a dynamic team, I orchestrated impactful social media marketing campaigns and closely monitored website analytics to optimise conversion rates. Collaborating with agencies, I oversaw rebranding initiatives, ensuring brand consistency through detailed briefs. Additionally, I streamlined HR processes, enhancing team efficiency and fostering a positive work environment. I directed the creation of promotional materials and chaired team meetings to drive brand growth and innovation. A few key achievements in this tenure include: • Garnered nominations for prestigious RBA Rising Stars awards, recognising exceptional talent and innovation in field.• Hosted debut solo show, attracting 150+ attendees, including notable celebrities, showcasing interest and acclaim.• Achieved milestone of one million likes on Pinterest, demonstrating significant online engagement and brand visibility.• Resolved critical supply chain bottlenecks, streamlining operations and boosting overall efficiency.• Led compelling interviews to elevate brand's profile, effectively communicating values and vision to broaden audience.• Mastered new methodologies to expedite workflow, significantly reducing project turnaround times.• Secured £60k in investment, fuelling growth and enabling strategic expansions and innovations.

Tileyard London

During my tenure at Tileyard Group, I served as Artist & Alumni Relations Manager, orchestrating artist bookings and venue selection while implementing innovative marketing strategies to enhance event profiles. By transforming events into competitions, I attracted prestigious labels to discover emerging talent, resulting in exceptional audience turnouts. I curated dedicated crews and facilitated studio sessions, leading to songs produced under my guidance being featured on platforms like Love Island and Netflix, and signed by labels such as Sony BMG. Additionally, I secured studio spaces, connected with talented producers, and contributed to admissions and marketing efforts, elevating the group's visibility and appeal to prospective artists and students. A few key achievements in this tenure include: • Catalysed career opportunities for attendees by hosting A&R sessions, where industry luminaries critiqued demos and offered guidance, leading to discussions with labels and management for many participants.• Doubled student application rates by implementing a cutting-edge CRM system, streamlining admissions process and enhancing user experience.• Orchestrated "The Vinyl Scratch, " live showcase event, improving visibility and networking opportunities for emerging artists within industry.• Facilitated connections between artists and potential collaborators and labels, significantly advancing career trajectories and building industry relationships.

United Kingdom

Produced 12 Videos, Songs and Music Projects, thanks to arts council funding. the project was listed on BBC Introducing, and garnered praise from local and national press.

Belfast, United Kingdom

As a Junior Creative Intern at Simply Zesty (Advertising Agency), I crafted visually engaging assets and developed comprehensive campaign strategies tailored to client briefs. Collaborating on projects for esteemed clients including Bank of Ireland, Ulster University, and Trinity College Dublin, I played a pivotal role in bringing visions to life through innovative design and creative solutions. A few key achievements in this tenure include: • Came up with idea of "Think Trinity" marketing campaign, drawing inspiration from Economist's adverts, significantly boosting brand engagement and recognition.• Implemented innovative advertising strategies, dramatically increasing audience engagement across multiple platforms.• Presented and secured buy-in for campaign concepts from Dublin office, UTV, ITV, TalkSport, and other key media partners across Ireland, elevating media presence.• Garnered award for creative social media campaigns, setting new standards for digital engagement.

Belfast, Northern Ireland, United Kingdom

As the Creative Director at iLoveQC (Startup), I drove product design initiatives and collaborated closely with the founder to actualise innovative concepts. Leading a skilled team, I oversaw software development and product design projects, ensuring they remained aligned with the company's vision and objectives. A few key achievements in this tenure include: • Facilitated development of software and hardware solutions for BOYS NOIZE, overseeing team of interns and supporting project execution.• Contributed to creation of immersive 3D projection mapping displays for Belfast Tourism, enhancing visitor experiences and promoting city's attractions.

Belfast, Northern Ireland, United Kingdom

Master Of Arts (Ma), Sonic Arts Performance And Interaction Design, Merit

Activities and Societies: QUBe Queens University Belfast Experimental Music Ensemble

Master'S Degree, Commercial Songwriting And Music Production, Commendation

Bachelor’S Degree, Interactive Arts, 2:1

Bachelor Of Technology (Btech)Diploma Foundation, Design And Applied Arts, Distinction

Activities and Societies: Student Representative,