Hi, I’m Edd and I have a rich background in directing innovative product design initiatives and spearheading creative projects. I bring a unique blend of strategic insight and artistic flair to every endeavour. I have built a track record and demonstrated a knack for collaborating closely with founders and leading proficient teams to transform concepts into compelling realities that resonate with audiences. My expertise extends beyond mere execution; I excel in enhancing brand engagement and recognition through meticulously crafted marketing campaigns and immersive experiences. I ensure that creativity thrives and results exceed expectations by optimising workflow processes and fostering positive work environments. Drawing from a wealth of industry experience, I have cultivated strong relationships and secured partnerships with prominent clients and media partners. I have the ability to leverage creative talents to drive brand growth and innovation. My educational background, including Master's degrees in Commercial Songwriting and Sonic Arts, along with a Bachelor's degree in Interactive Arts, provides a solid foundation for my multifaceted approach to creative direction. I am passionate about pushing boundaries, exploring new avenues, and continuously evolving to meet the ever-changing demands of the industry. As a visionary leader committed to excellence, I am poised to make significant contributions to any team or organisation seeking to elevate their brand presence and drive forward-thinking initiatives.
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Guitar TeacherRondo Music LondonLondon, Gb
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Creative Project ManagerFreelance Apr 2014 - PresentGreater London, England, United KingdomAs a Freelance Creative I have provided a range of creative services including music composition, sound design, and artwork for esteemed clients such as BBC, The National Theatre, Belfast Music, Drake Music NI, Mainyard Studios, Kovic Productions, and Gavin Turk Studio. My work encompassed diverse projects, contributing to the artistic and sonic landscapes of various media platforms and productions. A few key achievements in this tenure include: • Secured funding from arts council to fuel creative endeavours and conducted successful tours across Canada.• Collaborated with renowned acts under an arts and crafts record label, including LCON, to generate compelling content.• Provided valuable creative and project management assistance to Kovic and Liza Bec.
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Quiz HostQuiz Live Jan 2023 - PresentLondon Area, United KingdomHosting quizzes 3 times a week in south west London. (Quiz-Live.co.uk) -
Educator And Nuerodiversity CoachProtocol Education Feb 2023 - Jul 2024Greater London, England, United KingdomI’ve worked various roles as an agency worker at protocol. -
Additional ExperienceVarious Companies Sep 2012 - Mar 2024United KingdomSongwriter/Producer, Various Engagements, Internationally, 2014 – PresentLearning Support, Protocol Education Agency, London, 2023 – 2024Intern, House of Fairy Tales/Gavin Turk Studio, London, 2022 -
Creative Business ManagerEdward F Butler Art Jan 2020 - Mar 2023London, United KingdomAs the Creative Business Manager at Edward F Butler Ltd. in London from 2020 to 2024, I headed the development of a state-of-the-art website tailored for galleries and collectors, leveraging Art-logic to attract prominent artists and galleries as clients. Leading a dynamic team, I orchestrated impactful social media marketing campaigns and closely monitored website analytics to optimise conversion rates. Collaborating with agencies, I oversaw rebranding initiatives, ensuring brand consistency through detailed briefs. Additionally, I streamlined HR processes, enhancing team efficiency and fostering a positive work environment. I directed the creation of promotional materials and chaired team meetings to drive brand growth and innovation. A few key achievements in this tenure include: • Garnered nominations for prestigious RBA Rising Stars awards, recognising exceptional talent and innovation in field.• Hosted debut solo show, attracting 150+ attendees, including notable celebrities, showcasing interest and acclaim.• Achieved milestone of one million likes on Pinterest, demonstrating significant online engagement and brand visibility.• Resolved critical supply chain bottlenecks, streamlining operations and boosting overall efficiency.• Led compelling interviews to elevate brand's profile, effectively communicating values and vision to broaden audience.• Mastered new methodologies to expedite workflow, significantly reducing project turnaround times.• Secured £60k in investment, fuelling growth and enabling strategic expansions and innovations. -
Artist & Alumni RelationsTileyard London Sep 2017 - Dec 2020Tileyard LondonDuring my tenure at Tileyard Group, I served as Artist & Alumni Relations Manager, orchestrating artist bookings and venue selection while implementing innovative marketing strategies to enhance event profiles. By transforming events into competitions, I attracted prestigious labels to discover emerging talent, resulting in exceptional audience turnouts. I curated dedicated crews and facilitated studio sessions, leading to songs produced under my guidance being featured on platforms like Love Island and Netflix, and signed by labels such as Sony BMG. Additionally, I secured studio spaces, connected with talented producers, and contributed to admissions and marketing efforts, elevating the group's visibility and appeal to prospective artists and students. A few key achievements in this tenure include: • Catalysed career opportunities for attendees by hosting A&R sessions, where industry luminaries critiqued demos and offered guidance, leading to discussions with labels and management for many participants.• Doubled student application rates by implementing a cutting-edge CRM system, streamlining admissions process and enhancing user experience.• Orchestrated "The Vinyl Scratch, " live showcase event, improving visibility and networking opportunities for emerging artists within industry.• Facilitated connections between artists and potential collaborators and labels, significantly advancing career trajectories and building industry relationships. -
Support For Individual Artist Winner (Funded Music Artist)Arts Council Of Northern Ireland Aug 2015 - Aug 2016United KingdomProduced 12 Videos, Songs and Music Projects, thanks to arts council funding. the project was listed on BBC Introducing, and garnered praise from local and national press. -
Junior CreativeZesty Sep 2014 - Jan 2015Belfast, United KingdomAs a Junior Creative Intern at Simply Zesty (Advertising Agency), I crafted visually engaging assets and developed comprehensive campaign strategies tailored to client briefs. Collaborating on projects for esteemed clients including Bank of Ireland, Ulster University, and Trinity College Dublin, I played a pivotal role in bringing visions to life through innovative design and creative solutions. A few key achievements in this tenure include: • Came up with idea of "Think Trinity" marketing campaign, drawing inspiration from Economist's adverts, significantly boosting brand engagement and recognition.• Implemented innovative advertising strategies, dramatically increasing audience engagement across multiple platforms.• Presented and secured buy-in for campaign concepts from Dublin office, UTV, ITV, TalkSport, and other key media partners across Ireland, elevating media presence.• Garnered award for creative social media campaigns, setting new standards for digital engagement. -
Creative DirectorIloveqc (Startup) Sep 2012 - Apr 2014Belfast, Northern Ireland, United KingdomAs the Creative Director at iLoveQC (Startup), I drove product design initiatives and collaborated closely with the founder to actualise innovative concepts. Leading a skilled team, I oversaw software development and product design projects, ensuring they remained aligned with the company's vision and objectives. A few key achievements in this tenure include: • Facilitated development of software and hardware solutions for BOYS NOIZE, overseeing team of interns and supporting project execution.• Contributed to creation of immersive 3D projection mapping displays for Belfast Tourism, enhancing visitor experiences and promoting city's attractions.
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Graphic DesignerQueen'S University Belfast Nov 2013 - Jan 2014Belfast, Northern Ireland, United Kingdom
Edd Lawson-Cruttenden Education Details
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Distinction
Frequently Asked Questions about Edd Lawson-Cruttenden
What company does Edd Lawson-Cruttenden work for?
Edd Lawson-Cruttenden works for Rondo Music London
What is Edd Lawson-Cruttenden's role at the current company?
Edd Lawson-Cruttenden's current role is Guitar Teacher.
What schools did Edd Lawson-Cruttenden attend?
Edd Lawson-Cruttenden attended Queen's University Belfast, Tileyard Education, The Manchester Metropolitan University, College Of West Anglia.
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