Zooming Star Award - March 2023

Lead B2B marketing for kununu in the US market, a workplace review and employer branding platform and ecosystem for job seekers and HR/recruitment teams. Responsible for: multi-channel demand generation, lead qualification and nurture, marketing automation, budget allocation, Pardot and Salesforce administration/operations, long-form lead magnet content production, product update and release marketing, customer lifecycle engagement, trade show field marketing, and sales collateral production and enablement.•Overhauled and implemented an underutilized freemium lead generation program which accounted for 60% of 2018 sales.• Serve as B2B marketing lead and technical conduit to product and development team for all new and existing B2B facets andenhancements to the kununu website.• Implemented and had full ownership of Pardot marketing automation platform and orchestrated Salesforce integration with 20%annual prospect growth YoY.• Defined and revamped the design and development of dedicated B2B micro-site twice.• Lead weekly sales and marketing meetings to enable cross-team collaboration.

I helped non-profits and small businesses define their marketing strategies and craft compelling copy for all mediums, #supersavvy social media presences, email marketing strategies, branding exercises, content strategy/ideation and much more.

ActiveCampaign is focused on helping marketers create highly personalized marketing experiences that target contact’s exact interests by leveraging behavioral data. By integrating marketing and sales management, ActiveCampaign allows data to be shared and processes to align and support each other.Responsible for: - Community channel engagement and moderation- Multi-faceted content production- Third-party integration management- Knowledge base restructure and content construction- Product update and release marketing- Partner program management and success- New user onboarding and lifecycle engagement- Case-study sourcing and construction- Recruitment and branding marketing - Media relations

Techweek is a live media company creating and curating engaging media, dynamic events and disruptive content on web, digital and interactive technology, bringing together diverse communities of entrepreneurs, corporate professionals and thought leaders.Responsible for: - SEM, DSP and SEO activity- Email marketing- Cross-channel analytics- Ticketing operations- Content sourcing and development- Brand and voice development- Sales collateral development- Customer success- Media asset development- PR agency management

Washing Pond Ventures is an early-stage investment fund that focuses on technology-enabled ideas through either internal incubation and development or external investment and support.- Appointed and promoted to marketing and product manager at Techweek.- Participated in strategic development projects to produce, position and package two iOS apps and a cloud-based digital signage platform and coordinated the launch of the subsequent advertising campaign.- Developed versatile product and project management skillset while acting as a conduit to multiple external vendors, clients, and partners. Exposed to entire lifecycle of new venture development and acquired an egalitarian range of collaborative relationships.

Strengthened leadership, team-building, and organizational skills while leading extended backcountry wilderness trips in the North Woods of Maine.

•Reported directly to senior partner and assisted in research for cases using the Westlaw database in preparation for trial. •Responsible for organizing case files and medical records associated with respective cases.