Ed Gleason Email and Phone Number
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Ed Gleason personal email
Ed Gleason phone numbers
Data-driven financial services leader and creative change agent with progressive experience across a broad range of product marketing and product management functions. I build impactful organizations to deliver results and thrive on solving complex problems through learning, relationships, and collaboration. Proven ability to combine vision and creativity to effectively transform market data and consumer insights into meaningful product enhancements, marketing, and messaging strategies that drive growth and market share while improving the customer experience in highly competitive segments. Areas of expertise include: Product Launch & Commercialization | Go-to-Marketing Strategy | Strategic Planning & Budgeting | Marketing Strategy | Business Case Development | Business Transformation | Change Management | Client Experience | Digital Marketing | Product Marketing | Marketing Automation | Content Marketing | Website & Application Strategy | Account‐Based Marketing | Social Media Marketing | Lead Nurturing Programs | Relationship Management | Market Research & Analysis | Revenue Optimization
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Group Vice President, Go-To-Market - Digital SolutionsU.S. Bank Mar 2021 - PresentMinneapolis, Mn, UsRecruited to create and build out a go-to-market team for Merchant Payments Services to lead developer and go-to-market strategy for Digital Wallets, Payment Processing Portals, and Open Banking/ Payments as a Service (BaaS/ PaaS) API stack - including reshaping the developer portal user experience to drive brand awareness, lead generation, and acquisition by leveraging internal change management teams, digital marketing, and other sales enablement and marketing platforms, such as Seismic, Salesforce Marketing Cloud, and Pardot.
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Group Vice President, Marketing - Sales Enablement & Channel StrategyTruist Dec 2019 - Mar 2021Charlotte, North Carolina, UsTapped for this new role after the BB&T and SunTrust merger to create Truist Financial Corporation and tasked with building a metrics‐driven sales enablement and omnichannel marketing strategy platform across all commercial and institutional lines of business to transition and build the Truist brand, new business acquisition, and retention, primarily through digital marketing channels and sales enablement platforms like Seismic, Salesforce, Aprimo, Adobe Experience Manager, and Eloqua. -
Group Vice President, Marketing - Head Of Treasury Solutions Product MarketingSuntrust Mar 2018 - Dec 2019Charlotte, Nc, UsRecruited to lead, train, and mentor a team to create and execute B2B omni-channel marketing strategy to drive awareness, increase market share, and deepen existing relationships across the wholesale bank for treasury, merchant services, and commercial card products. Managed a multi-million dollar budget. -
Vice President, Treasury Solutions Go-To-Market StrategySuntrust Jul 2015 - Mar 2018Charlotte, Nc, UsRecruited to develop and lead go-to-market activities for treasury products including the end-to-end client and teammate experience.• Led the commercialization and end-to-end growth programs for more than 30 product launches and enhancements across small business, commercial, large corporate, and institutional clients, including payroll card, Zelle, Merchant Services, Real-Time Payments, and data transmission.• Act as a business relationship manager for the product, working with various internal lines of business• Reengineered client experience migrating from legacy solutions, which improved operational efficiency and reduced transition timelines by 37% over 18 months
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Consultant, Digital Marketing Account ManagementLevel Agency Feb 2015 - Apr 2015Pittsburgh, Pa, UsProvided account management subject matter expertise to deliver an end-to-end growth program for a mortgage client. -
Vp, Market Segment SpecialistBny Mellon Oct 2011 - Jun 2014New York, Ny, UsPromoted during organizational change to expand treasury services marketing activities across newly created global bank market segment. Served as Brand Ambassador for Treasury Services and provided monthly financial reporting for business segment.• Increased brand awareness and client engagement through development of digital marketing strategy that included a LinkedIn group for BNY Investment Services; Elevated BNY Mellon as global brand by spearheading rebranding initiative and messaging platforms.• Created and launched quarterly newsletter, “Global Payments and Trade Update,” to increase overall brand visibility and awareness of BNY Mellon as a global payments, trade processing and trade finance expert.• Co‐authored and executed strategic plan for global bank market segment, which helped increase fee‐based revenue across the entire segment by 7.1% in the first year. -
Vp, Enterprise Product Marketing ManagerBny Mellon Sep 2008 - Oct 2011New York, Ny, UsRecruited to re‐establish private‐label solutions marketing and lead cross‐functional team across 5 support areas to execute treasury product promotion, branding, thought leadership, marketing collateral development and events for post‐ Bank of New York/Mellon merger. Performed competitive market research and industry analysis and assisted in product management and sales support for Private Label team. Managed a million-dollar budget.• Assisted with successful client conversion from old private‐label electronic banking platform to new platform; conversion included 65 bank clients, representing more than 8,500 end‐users.• Increased client participation (by a compound annual growth rate of 23%) in BNY Mellon Treasury Services’ private label sponsored events by developing and managing annual marketing plan that included webinars, industry conferences and client events.
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Vp, Marketing Manager - Deposit ProductsS&T Bank Apr 2008 - Sep 2008Indiana, Pa, UsHired to lead bank’s marketing efforts for retail deposit, plastics (debit and credit cards), and business product lines.• Helped increase deposit base by 17% through collection and analysis of competitive data regarding overall rate environment to define and target funding sources for CD specials. Monitored overall portfolio for retention and run‐off.• Assisted with marketing efforts to convert Irwin Bank customers post‐acquisition; S&T experienced 87% retention rate.• Assisted with development and launch of new Preferred and Four Star consumer checking account products. -
Marketing ConsultantSelf-Employed Sep 2007 - Apr 2008Started own consultancy, which provided marketing strategy, creative, RFP support and competitive analysis for non‐bank student loan providers.• Assisted client in increasing business opportunities by 35% by standardizing RFP process.• Successfully increased client brand awareness by more than 40% by leveraging new creative in digital marketing and direct mail strategy.
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Avp, Marketing ManagerPnc Financial Services Group 2006 - Sep 2007Pittsburgh, Pennsylvania, UsRecruited by University Banking group at PNC to develop and lead marketing efforts for student deposit product set at colleges and universities across the United States.Key Accomplishment:• Successfully converted 3 new clients in first 3 months, which added more than 22,000 student checking account activations in first-year, which generated $2.28MM in new fee revenue• Lead a matrixed team on the creation and successful launch of a new Website for University Banking
Ed Gleason Skills
Ed Gleason Education Details
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Gies College Of Business - University Of Illinois Urbana-ChampaignBusiness Administration - Specializations In Strategy & Entrepreneurship; Digital Marketing -
Purdue UniversityCommunication
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Valley Forge Military Academy & CollegeLiberal Arts
Frequently Asked Questions about Ed Gleason
What company does Ed Gleason work for?
Ed Gleason works for U.s. Bank
What is Ed Gleason's role at the current company?
Ed Gleason's current role is VP, Go-to-Market Success - Digital Solutions Commercialization.
What is Ed Gleason's email address?
Ed Gleason's email address is eg****@****ast.net
What is Ed Gleason's direct phone number?
Ed Gleason's direct phone number is +147042*****
What schools did Ed Gleason attend?
Ed Gleason attended Gies College Of Business - University Of Illinois Urbana-Champaign, Purdue University, Valley Forge Military Academy & College.
What are some of Ed Gleason's interests?
Ed Gleason has interest in Social Services.
What skills is Ed Gleason known for?
Ed Gleason has skills like Banking, Management, Strategy, Business Development, Competitive Analysis, Marketing, Risk Management, Strategic Planning, Market Research, Financial Services, Relationship Management, Sales.
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