Edward Guerra work email
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Edward Guerra personal email
With 8+ years of experience, I have transformed design processes at Fidelity by contributing to the delivery of our first enterprise design system within 6 months. I specialize in product and systems design and value exploring team efficiencies to refine collaboration opportunities with accessibility, research, content strategy, and development.I have been recognized for my passion, persistence, and patience in all my design work and for regularly identifying design issues to reinforce consistency and deliver the best end-user experience. I am comfortable leading design at various UX maturity stages. As a self-starter driven by empathy, strategy, and optimization, I advocate user-centricity with user feedback, iterative design, and collaboration with cross-functional teams.My professional introduction to UX manifested from graphic design roles, stepping into the realm of research and visual design, primarily within marketing and e-commerce. This early experience with UX inspired me to complete a graduate degree in user experience design and develop an extensive understanding of specializations in product development across financial services.I am big on self-discovery, growth, taking chances, and having fun! I have worked with onshore and offshore teams to deliver digital experiences. I am fluent in working under ambiguous constraints and aspire to continue to navigate with stakeholders to understand problem spaces for users and integrate a strategy to systems thinking with a human’s first approach.
Humana
View- Website:
- fidelity.com
- Employees:
- 10
- Company email:
- Johrenk7@gmail.com
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Lead Product Designer, MyhumanaHumanaCleveland, Oh, Us
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Principal Ux Designer, Fidelity Design SystemFidelity Investments Dec 2021 - PresentBoston, Ma, UsLed design for an enterprise design system, aligning design efforts across all major business units to improve quality, consistency, and accessibility across all digital channels. Defined scope for 30+ web components in collaboration with accessibility and development partners, ensuring seamless integration and accessibility compliance. Developed a style library to meet designers where they are and automate updating design tokens in existing design files, increasing the adoption rate of visual styles by 75%. Led theme efforts across all design toolkits to support brand, dark, accent, and density modes, increasing visual explorations by up to 50% across design production in 2024. -
Senior Ux Designer, Wealth ManagementFidelity Investments Dec 2020 - Dec 2021Boston, Ma, UsDefined user problems and impact, leading to a 30% improvement in product prioritization and a 25% increase in business efficiency. Improved user filtering process for 1000+ clients, resulting in streamlined creation and saving of filters for 500+ associates, enhancing overall efficiency and productivity. Achieved a remarkable 80% volume increase from 2020 by adding 1,051 new users in 2021, significantly boosting business outcomes.
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Studio Operations Manager, Key Design StudioKeybank Jun 2020 - Dec 2020Cleveland , Ohio, UsIncreased studio staffing by 77% in 2020 and introduced an onboarding framework to reduce 25% of tasks for new hires, improving overall productivity for Key Design Studio. Optimized studio operations by managing relations with design tools, billing, team training, support, and staffing, resulting in improved productivity and cost-saving management. Led design ideation for Commercial Real Estate Capital Client Portal, generating $7.5 million in funding for 2021 product development. -
Ux Lead, Omnichannel OriginationsKeybank Sep 2019 - Jun 2020Cleveland , Ohio, UsExecuted design strategies that directly contributed to a 20% increase in conversion rates for consumer deposits, credit card, small business originations, and real estate capital. Led design for Paycheck Protection Program, achieving a record 91% click-through rate for 28K+ small business, commercial, and institutional client applications during Covid-19.
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Senior Ux Designer, Retail TransformationKeybank Aug 2018 - Sep 2019Cleveland , Ohio, UsLed redesign of CMS templates for enterprise procedural documentation, increasing technical writer efficiency by 40% and optimizing article reauthoring, and consolidation efforts.
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Graphic DesignerArtful Home, Llc May 2016 - Jul 2018Madison, Wi, UsLed the major redesign of an artist-facing intranet for nearly 2000 users to support submitting artwork, managing product inventory, and artist communication for e-commerce. Developed user flows, wireframes, visual designs to inform product discovery for over 22K+ products. Enhanced product result pages and triggered dynamic transactional emails through Agile Software Development Cycles, resulting in a 20% increase in customer engagement. Improved our e-commerce checkout experience by identifying drop-off data, ideating, and testing designs to create a more efficient, streamlined, user-friendly checkout user flow. -
Marketing & Communications InternUniversity Of Wisconsin-Madison Division Of Recreational Sports Aug 2015 - May 2016Madison, Wi, UsDrafted and implemented a 4–month marketing plan to market a $250K Performance Training Center. Managed 18 student employees in graphic design, photography/video, web, and brand ambassadors. Updated the Recreational Sports Style Guide to maintain brand guidelines and to onboard employees. Designed a 40-page Annual Report focused on metrics for Fitness & Wellness, Sport Clubs, Intramural Sports, Aquatics, Ice programs, and events. Assisted Director of Marketing & Communications on developing digital intake interactive forms using Qualtrics. -
Marketing SupervisorWellness And Recreational Sports At The University Of Texas-Pan American May 2013 - May 2015Edinburg, Tx, UsOversaw recruitment, hiring, training and evaluations for 13 student employees. Developed 'More Than A Gym' campaign to brand the recreational facility and to promote programs not offered in competitor gyms within 50-mile radius. Drafted facility renders, uniform, and signage composites for University of Texas-Rio Grande Valley branding transition from Recreational Sports to University Recreation. Implemented a ticketing system to manage tasks for the Department of University Recreation. Collaborated with University Relations to develop a campaign for Instructional Programs that sold 600+ memberships for Summer Youth Camp and Aquatics: Learn to Swim/WaterBaby. -
Consumer Marketing InternHuman Rights Campaign Jan 2014 - Apr 2014Washington, Dc, UsTracked shirt sales for 10K+ ‘Love Conquers Hate’ Russian Tees for in-store sales as well as online. Redesigned action store product merchandise labels and collateral HRC Equality Convention materials including backdrops. Lighting Assistant for photographing 100+ volunteers, board and steering committee members during convention. Assisted in filming Betty Who and Galantis interviews for ‘Equality Rocks’ campaign, a 50+ musician campaign to promote equality.
Edward Guerra Skills
Edward Guerra Education Details
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Kent State UniversityUser Experience Design -
The University Of Texas Rio Grande ValleyGraphic Design
Frequently Asked Questions about Edward Guerra
What company does Edward Guerra work for?
Edward Guerra works for Humana
What is Edward Guerra's role at the current company?
Edward Guerra's current role is Lead Product Designer, MyHumana.
What is Edward Guerra's email address?
Edward Guerra's email address is eg****@****tpa.edu
What schools did Edward Guerra attend?
Edward Guerra attended Kent State University, The University Of Texas Rio Grande Valley.
What skills is Edward Guerra known for?
Edward Guerra has skills like Social Media, Graphic Design, Social Media Marketing, Leadership, Adobe Creative Suite, Public Speaking, Photography, Organizational Development, Art Direction, Project Management, Research, Marketing.
Who are Edward Guerra's colleagues?
Edward Guerra's colleagues are Sean Hamblett, Chase Wagner, Nicholas Whalen, Cfa, Jenny Chen, Taylor Skees, Cfp®, Brian Morgan, Michael Valeri Jr.
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