Edward Hurley Email & Phone Number

London, England, Gb

London, England, Gb

Boston, Massachusetts, Us

Developed strategic direction and implementation for all marketing, advertising, sales promotions, public relations and special events for one of the most iconic brands in the United States. Created and oversaw annual $1 million dollar budget for the Marketplace’s Merchants Association Board.• Spearheaded the digital rebrand of this historic landmark through unique content, blog posts, development of SEO strategies and implementation and monitoring of campaigns resulting in a nearly 15% increase in new users/unique visitors via organic search and a nearly 14% increase in new users/unique visitors for the site in one year.• Expanded the property’s social media and brand presence across Instagram (up 35%), Facebook (up 13 %) and Twitter (up 1%) by increasing engagement, providing consistency and creating hundreds of thousands of organic impressions per month. • Created budgets, timelines and milestones for new and annual events resulting in attendance increases of up to 75% through greater online presence and promotional partnerships.• Produced an annual six-week holiday marketing program that includes a nightly light and sound show called “Blink” and Boston’s #1 televised Tree Lighting on WBZ-TV.• Oversaw all live broadcasts including permitting, insurance and security for major programs including ABC-TV’s “Good Morning America”, “Shark Tank” and “The Bachelorette”; NBC-TV’s “The Tonight Show Starring Jimmy Fallon” and “TODAY”; and the syndicated “Wheel of Fortune”.• Directed all tourism marketing efforts including a group dining voucher program which generates nearly $400,000 in revenue and experienced a recent 220% increase in profit along with a yearly neighborhood guide with paid advertising of over $70,000 annually.• Brainstormed and coordinated promotions to drive sales for 100+ local businesses. • Communicated and garnered consensus for the annual budget and marketing plan from key stakeholders including the Merchants Association Board.

Planned, budgeted, implemented and evaluated all marketing communications programs for events within the portfolio. Oversaw the development and execution of all event programming including celebrity appearances, seminars, vintner dinners and restaurant and retailer sales participation. Events included the Boston Wine Expo and the New York Wine Expo. Directed marketing programs for the Seaport Hotel's health club and assisted with audience-building promotions for the property.

Led the overall strategic direction, budgeting and execution of consumer shows held in Boston, New York and Newport, RI. Managed marketing strategy development, overall show budget preparation, vendor relations and event programming. Other responsibilities included oversight of sales, marketing and operations for the successful execution of the events. Shows included the Newport Mansions Wine and Food Festival, the Boston Wine Expo and the New York Wine Expo.

Directed and implemented all marketing communications programs for the three product lines within the division – consumer and trade shows, meetings and special events and corporate communications. Responsibilities included print and broadcast media sponsorships, exhibitor and attendee marketing campaigns, new launch presentations, sponsorship sales presentations, web presence and online ticketing. Shows included Build Boston, Residential Design & Construction, the Washington D.C. International Wine & Food Festival and the Boston Wine Expo.

Richmond, Surrey, Gb

Managed all marketing communications programs for the Consumer Show Division of Reed Exhibitions. Created and executed all elements of the marketing plans for each event including media planning, sales promotion, direct mail programs and public relations.

Bachelor'S Degree, Marketing

Master'S Degree, Media Management