Established the product & design functions and developed Rescale’s product operating model, including strategy, discovery, delivery and go-to-market.Rescale is a SaaS platform for science & engineering computing. Customers using Rescale benefit from optimized service quality, performance intelligence, simulation data management & AI-assisted engineering. I also have the privilege of leading a world-class marketing team.

Led transition from container infrastructure towards data service automation, and focused roadmap towards mainstream enterprises to drive broader adoption.On the product management front, I also led our shift towards a Kubernetes-centric portfolio, operationalized agile methodologies to improve cross-functional accountability, and established a sales-product feedback loop to enhance customer outcomes.On the go-to-market front, I served as acting CMO, drove price increases, developed sales plays, and established marketing funnel metrics to optimize performance. Additionally I led multiple product launches, technical enablement initiatives, and engaged analysts, helping the company gain recognition as a 2016 Gartner Cool Vendor.

Responsible for making VMware's Software-Defined Data Center (SDDC) products commercially successful, overseeing go-to-market (GTM) of vCloud Suite, vSphere with Operations Management, VMware Integrated Openstack and EVO SDDC Hyperconverged Infrastructure● Maintained strategic product roadmap and oversaw Executive Customer Advisory Board to inform product and go-to-market direction; authored definitive company whitepaper on SDDC to drive mainstream adoption● Defined positioning, pricing, and customer purchase experience to successfully launch VMware's first hyper-converged infrastructure product: a turnkey VMware SDDC with on pre-integrated partner hardware ● Acquired CEO sponsorship & funding to drive successful customer SDDC deployments - pulling together professional services, engineering, and product management to deliver customer success● Conceived and led company-wide transformation to a customer outcome-centric GTM for all VMware offerings (software, cloud and professional services).Prior Titles: Director

Responsible for product pricing, packaging and licensing representing $3B+ in annual sales; led company-wide product and GTM strategy for the Small and Midsize Business (SMB) segment● Identified high-value use cases and features through primary research (e.g., customer interactions, focus groups, surveys, conjoint analysis) to optimize bookings; worked with product management to identify product integration gaps and digital supply chain implications of product bundling strategies● Defined product requirements for vSphere Storage Appliance to ensure a simplified customer experience; defined and executed GTM strategy (e.g., positioning/messaging, pricing and routes to market)● Worked directly with CEO and GMs to develop product portfolio strategy for SMB segment; built case to VMware board leading to acquisition of Shavlik Technologies for cloud-based management of SMB infrastructure; subsequently managed interactions between Shavlik and VMware product and marketing teamsPrior Titles: Sr. Product Marketing Manager

Worked closely with CXOs, GMs, heads of infrastructure and enterprise architects at Fortune 500 companies to resolve their most important issues and capture significant improvements in operating results. Sourced and led client engagements, and developed new firm knowledge in McKinsey's Business Technology and High Tech practices; placed top 10% in internal "blue ribbon" surveys for leadership. Client service highlights:● Productized IT services for a $40B high tech service provider to launch its first Lean IT operations service center; improved quality and productivity by 30%, and developed a multi-year transformation program to roll out Lean IT services globally● Built and rolled out an economic planning platform to drive cost transparency and optimize sourcing strategy, dramatically improving the IT-business interactions for a $400M technology services group at major a pharmaceutical compay● Standardized enterprise storage services for a major pharmaceutical’s world-wide data/storage infrastructure group; established service unit costs, improved service quality, accelerated provisioing time, and captured $15M+ in annual savingsPrior Titles: Associate

Led application engineering team to ship packaged software including all aspects of R&D: authoring specifications, defining datamodels, application prototyping, code reviews and implementation● Placed my team first on timeliness and quality during a division-wide assessment of teams in Oracle's CRM business● Shipped Oracle’s first workflow and browser-based CRM platform for account, sales team, and territory management● Provided global final-tier client support for Oracle Territory Manager; formulated mission-critical solutions to support Oracle’s 2003 restructuring of its $4 billion North-American sales force● Invented technologies (e.g., US Patent No. 6850927) to improve rules engine performance by 300%Prior Titles: Senior Applications Engineer; Applications Engineer