Formerly IPG Mediabrands Data & Tech“Kinesso will be comprised of Cadreon, IPG’s addressable media activation experts, and the company’s Data and Technology group. Kinesso will work in close partnership with IPG Mediabrands, Acxiom, and will provide services to agencies across the IPG network.”• Trafficked tags across multiple Demand side platforms which include DV 360, The Trade Desk, Verizon Media, and Amazon DSP• Responsible for creating client’s conversion/retargeting pixels, native ads and true view ads • Troubleshot creative issues affecting tracking, implementation, or reporting• Collaborated in Charity efforts across IPG which included leading successful drives for City Harvest and Toys for Tots in 2019Clients: AMEX, CVS, Aetna, Ups, Bloomin’ Brands, Epic Games, Estee Lauder

• Trafficked tags across multiple Demand side platforms which include DV 360, The Trade Desk, Verizon Media, and Amazon DSP• Responsible for creating client’s conversion/retargeting pixels, native ads and true view ads • Troubleshot creative issues affecting tracking, implementation, or reporting• Collaborated in Charity efforts across IPG which included leading successful drives for City Harvest and Toys for Tots in 2019.Clients: AMEX, CVS, Aetna, Ups, Bloomin’ Brands, Epic Games, Estee Lauder

• Led campaign setting, trafficking, optimizing, and monitoring process to meet and exceed client’s KPI• created and implemented digital campaigns through the Teads ad server• Communicated campaign goals/status directly with internal/external stake holders• Managed expectations internally and externally on timing, campaign performance, pacing, and budgets• Prepared performance reports and post-campaign analyzes weekly or monthly

• Led day-to-day online media campaign trafficking, ensuring flawless execution across multiple clients using DoubleClick Campaign Manager (DCM/DFA)• QA campaign setup, creatives display (banner/rich media), video (VAST/VPAID), floodlight tags, and vendor pixels• Assisted team(s) with issues pertaining to troubleshoot different ad types (HTML, Rich Media, Video, Statics images); data gathering, and tracking discrepancies• Facilitated creative swaps or changes throughout life of campaigns• Managing and distribute ad tags, trackers, vendor pixels to publishers• Implemented and testing partner pixels (Xaxis, MOAT, Innovid, Integral Ad Science (IAS), etc.)• Helped with the creation of training documents for new hire• Tested creative and landing pages to ensure proper functionalityClients: Canon, AARP, Shell

• Trafficked ad types including display (desktop, mobile, in-app) using DoubleClick for Publisher • Assisted with the completion of any campaign order entry needs in a timely and accurate manner• Performed quality assurance in different languages for correct layout and display in the Spotify app

• Developed new marketing collateral and brand guidelines across social media • Brainstormed creative ideas for content and campaigns• Designed and updated promotional event flyers for job fairs, informationsessions and career weeks series which help increase students’ attendance to up to 40%

• Created admissions marketing materials including postcards, brochures and posters • Developed marketing concepts, layouts and art working pages for print projects• Presented information about the school and its programs to prospective students • Communicated with potential students via phone and in person

• Taught 6th grade Math during summer school at I.S 145 Joseph Pulitzer • Participated in a rigorous 8 week pre-service professional development program• Training specialized in serving high need populations and underserved communities• Completed the SAVE, Mandated Reported, and DASA certification courses• Selected from over 7,000 applicants nationwide• Designed classroom goals, data tools, and lesson plans to help students catch up to grade level• Collaborated with teachers to provide assistance in an inclusive classroom settingTechnology Teacher• Taught lessons to students through a smart-board and other electronics• Educated students how to use ipads and different apps within• Introduced basic computer, keyboard and Internet skills to students• Helped students connect math, science and technological principles to everyday life

• Assisted students and instructors when they encountered problems with computer systems, including troubleshooting hardware and software• Helped students with MS office suite and Blackboard Course Management System• Assisted in maintaining college’s computer lab and equipment work efficiently for students’ daily use, and assist in the installation of new computer software and equipment to increase performance• Answered incoming calls on multi-line telephone system and resolve issues via the phone or in person• Provided technology-enhanced workshops to Hostos’ students as part of the Quick learn Session program• Designed posters, brochures, logos and banners for various offices in the college• Occasional art direction of photo shoots, illustrations, and video editing• Created short tutorials and videos to assist students with Microsoft Suite programs for training courses• Led design projects from initial conceptualization to final execution including initial research and brainstorming