Marketing - Content And Social
Current• Utilized content strategy and development to build and synergize the breadth of PR, Corporate Communications, and Marketing efforts across the firm.• Developed content strategies and campaigns to increase brand visibility, website traffic, and lead generation.• Managed the production process of content from ideation to publication.• Created online and social media brand awareness through the development of a digital marketing customer journey strategy.• Executed end-to-end development of strategies, editorial calendars, and persuasive copy for various brand social marketing campaigns.• Engaged with audiences on various social networks, such as: Instagram, TikTok, Threads, X, LinkedIn and Facebook.• Lead and coordinates internal teams alongside external vendors• Developed effective plans to engage influencers and establish partnerships with brands• Responsible for editing and managing global newsletters while guiding global teams in their editorial planning• Created and developed video content for digital marketing, including storyboarding and production.• Implemented content strategy and produced engaging written materials for corporate blogs, newsletters, and bylines.• Enhanced the efficiency of RFP process by developing innovative methods to craft proposals.• Employed A and B testing techniques to measure effectiveness of different types of content formats.• Monitored web analytics dashboards to track performance of content initiatives.• Managed SEO initiatives including keyword research, content optimization, link building and competitor analysis.