Edward Johnson is an award-winning, proven creative marketing executive with over 25 years of experience leading high performing marketing, communications, creative, and customer experience organizations. With a democratic leadership style, Edward is recognized as a transformative business executive leader who uses operational and strategic insights to achieve measurable goals through creativity, design, branding, digital strategy, content development, and project management. He is currently serving as the Director of Communications and Marketing at Oregon Tilth – leading comprehensive, data-driven marketing campaigns that not only enhance brand awareness but also deepen engagement across national and international platforms. His expertise lies in translating complex data into clear, compelling narratives that build trust and foster meaningful connections with diverse stakeholders. Passionate about advancing mission-driven brands, Edward’s approach to marketing is rooted in purpose and inclusivity, ensuring cohesive messaging that aligns with Oregon Tilth's values while driving positive change. He manages cross-functional teams and collaborates with executive leadership to develop omni-channel strategies, enhance visibility, and optimize communication efforts for maximum impact.A champion of health, environmental, and data storytelling, Edward is on the board of the Organic Seed Alliance (OSA). Edward graduated from the University of Texas at Arlington with high honors in Fine Arts, Graphic Design and holds a Master of Project Management (MPM).

Engaged Teams – Building and implementing an internal and external, brand-led communications and marketing strategy, channels, and content to advance Oregon Tilth’s brand identity, broaden awareness of its services and priorities, and increase the visibility of its programs; identifying key performance indicators to ensure data driven decisions; assisting in the planning, marketing and execution of development opportunities; partnering within the organization and with our clients to promote education, development, certification, research and advocacy; pitching and placing stories locally and nationally; overseeing the development and implementation of print and digital communication products and collateral; and developing and managing short and long-range plans and budgets for the communications and marketing programs and their activities, monitoring progress, assuring adherence and evaluating performance through reach and impact analysis.Empowered Clients – Creating impactful marketing collateral for clients, research, education, development and advocacy; actively growing advocacy database and building creative content; overseeing certification leads management through client readiness assessment and education.Exemplary Leadership – Collaborating and lead focused on amplifying Oregon Tilth’s mission; ensuring that the Oregon Tilth brand is appropriately positioned at all times; serving as Oregon Tilth’s subject matter expert on brand purpose, integrated campaign practices, trends and opportunities; directing the efforts of the communications and marketing staff and independent contractors; oversight and implementation of strategy, channels and content; and role modeling diversity, equity and inclusion.

Ensure 100% brand consistency for national organizations by leading all projects from conception to completion and coaching and providing art direction. Translate marketing objectives into creative strategies for B2B and B2C companies by establishing executable projects that focus on experience, sales, interactivity, and social media. Develop trusting relationships with customers/clients to focus marketing efforts and improve customer experiences and drive strategic sales goals. Provide thoughtful leadership, artistic creation, coaching, design and marketing to drive the development of innovative, industry-leading marketing strategies, programs and initiatives.Develop, manage, create and execute print and digital marketing and communications collateral materials.Manage, develop, design, coordinate and maintain CMS platform websites to achieve desired user experience and design goals. Implement Project Management methodologies to ensure project goals and day-to-day tactical initiatives are timely executed with quality and within budget and scope.

Lead all marketing and communication functions which include company-wide creative design, branding, marketing and communications, social media strategies, analytics, programming, and revenue generating initiatives.Deliver and implement marketing and creative solutions that drive national strategies to support over $3 million in funded health and wellness software solutions, B2B and B2C sales, marketing, and branding.Implement health and wellness strategies for internal employees, corporate wellness organizations, and high-profile individuals across the country. Work cross-functionally with high-net-worth individuals, leading CEO’s, Fortune 100 and 500 companies to drive public health initiatives and build meaningful relationships within the health and wellness industries. Manage and collaborate with national partners and volunteers to drive over $2 million per year in marketing and communication strategies and build relationships to innovate and grow programming for over 10 million youth across the country (The Arthur M. Blank Family Foundation, NFL, NFL Foundation, NFL PLAY 60, Fuel Up to Play 60, GENYOUth, Hip Hop Public Health and the American Heart Association, Essilor Vision Foundation).Implement creative marketing strategies for a permanent endowment fund over $9 million promoting life-long health and wellness through research, education and advocacy. Implement over $2.5 million bi-annually in marketing and communication strategies for governmental affair initiatives focused on improving public health policies and procedures across the country.Manage, develop, design, and maintain three CMS platform websites associated with The Cooper Institute brand from inception to completion. Driving brand awareness, sales, and growth.

Lead all marketing and communication functions which include company-wide creative design, branding, marketing and communications, social media strategies, analytics, programming, and revenue generating initiatives.Deliver and implement marketing and creative solutions that drive national strategies to support over $3 million in funded health and wellness software solutions, B2B and B2C sales, marketing, and branding.Implement health and wellness strategies for internal employees, corporate wellness organizations, and high-profile individuals across the country. Work cross-functionally with high-net-worth individuals, leading CEO’s, Fortune 100 and 500 companies to drive public health initiatives and build meaningful relationships within the health and wellness industries. Manage and collaborate with national partners and volunteers to drive over $2 million per year in marketing and communication strategies and build relationships to innovate and grow programming for over 10 million youth across the country (The Arthur M. Blank Family Foundation, NFL, NFL Foundation, NFL PLAY 60, Fuel Up to Play 60, GENYOUth, Hip Hop Public Health and the American Heart Association, Essilor Vision Foundation).Implement creative marketing strategies for a permanent endowment fund over $9 million promoting life-long health and wellness through research, education and advocacy. Implement over $2.5 million bi-annually in marketing and communication strategies for governmental affair initiatives focused on improving public health policies and procedures across the country.Manage, develop, design, and maintain three CMS platform websites associated with The Cooper Institute brand from inception to completion. Driving brand awareness, sales, and growth. Managed The Cooper Institute Certified Personal Trainer (CI-CPT) program and oversaw over 1,200 certified personal trainers during the transition to The American Council on Exercise.

Implement Project Management methodologies to ensure project goals and day-to-day tactical initiatives are timely executed with quality and within budget and scope. Developed and executed annual fundraising plan of $1.2 million.Managed and created marketing and communication collateral materials.Managed and analyzed social media efforts to build awareness. Developed and managed donor management plans and cultivation through Salesforce and internal project management platforms. Managed external and internal committees focused on improving relationships and cultivation efforts that drove results in reaching the Development annual fundraising goal of $1.2 million.

Developed and executed annual fundraising plan of $1.8 million.Designed, implemented, and managed development plans focused on growing sponsorships across national organizations and companies.Implemented, managed and analyzed donor cultivation strategies that increased sponsorships and revenue. Collaborated with cross-functional teams to develop sponsorships and execute revenue-generating opportunities to drive incremental revenue.Managed and cultivated national companies, vendors and volunteers. Collaborated with internal and external marketing teams to create customized presentations focused on a diverse pipeline of prospects.

Developed and executed annual fundraising plan of $1 million.Created, planned, and managed all aspects of several major fundraising campaigns resulting in a significant increase in contributions raised for each line of business. Collaborated cross-functionally with senior leadership and external volunteers to drive fundraising and marketing plans. Collaborated with Executive Leadership and external Revenue Generating Teams to conduct research and development strategies to implement Social Entrepreneurial initiatives. Conceptualized and designed marketing and communications print and digital branding collateral.Served as the Public Relations director within the region to effectively enhance the organization’s presence in the communities served.

Created and managed all Marketing and Communication efforts. Managed internal and external teams focused on fundraising, community relations, data management, event planning and advocacy efforts. Implemented Project Management methodologies and plans through a variety of cross-functional departments.Developed and managed all digital media plans and strategies. Provided leadership and developed strategic marketing strategies for Social Entrepreneurial ventures and projects.Managed and created website development and integration strategies improving key performance indicators. Managed collaborations with external vendors, organizations, volunteers and donors to provided an elevated customer experience.