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Edward is a global CFO with over 30 years’ experience, which includes 20+ years’ experience in owner-managed businesses within the marketing services sector, experience as a corporate Chief of Staff and 8 years in large consultingEdward is a problem solver, who delivers change at pace and is extremely comfortable working with both ambiguity and uncertainty as well as scaling an organisation rapidly. Edward is adept at working and communicating with multiple internal and external stakeholders, hiring, and developing a high-performing team and delivering enhanced shareholder value in the organisations he works in. As well as supporting businesses during a time of growth, Edward has experience in right-sizing a cost base, particularly during the global financial crisis and the pandemic.As a CFO: Scaled a business, in a high growth environment, to a global footprint of 60+ markets, Gross Revenues: from £120m to £2bn turnover, with a 5 yr. EBITDA CAGR of 61%, M&A: sell-side transactions (including to Private Equity) and 6 buy-side transactions (including a NASDAQ take-private acquisition), substantial refinancing (£125m) and raising new debt ($250m), cashflow improvement and reporting, finance process and systems improvement, IT strategy & implementation, £210m value distribution to shareholders whilst managing external advisors. As Group Chief of Staff: Interim Director of M&A, RemCom matters, development of family office infrastructure with significant assets under management, dealing with Investment Managers and the management of several luxury assets.
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Founder And Managing PartnerEdifi PartnersDubai, Ae -
Chief Financial OfficerSimba Investments Group Sep 2024 - PresentDubai, Dubai, AeChief Financial Officer -
Group Chief Of StaffHh Global Mar 2021 - Apr 2024Leatherhead, Greater London, GbResponsibilities include:• General support to the Executive Chairman on matters related to HH Global.• Group wide share related compensation and shareholder management.• Interim Director for M&A – providing support and co-ordination around deal negotiation, due diligence, and deal finalisation. Co-led on Project Sharp (suspended) and on Project Tiger (ongoing).• Co-led the acquisition of Adare International, a £280m t/o business with extensive operations in EMEA and LATAM. -
Group Chief Financial OfficerHh Global Nov 2014 - Feb 2021Leatherhead, Greater London, GbResponsibilities included:• Strategic advisor/business partner to the CEO and majority shareholder.• Leadership of the global finance function, with c300 staff, organised into 3 regional teams and a group function.• Management of external advisor relationships: M&A, Banking/Financing, Audit and Tax and legal.• Board responsibility for IT infrastructure across the group: 2016-2019, Legal function from 2020 onwards.• Board sponsor for finance function technology implementations.• Monthly and annual accounts, tax matters, long term planning, annual budget and in-year forecasting processes, annual audit and internal audit.• Ensuring the business takes a strong commercial review of client contracts/opportunities.• Group cash optimisation and allocation of cash resources.
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Cfo For Europe & ImeaApco Worldwide Dec 2007 - Aug 2014Washington, Dc, UsAPCO Worldwide is privately owned global Public Affairs and Corporate Communications consultancy, headquartered in Washington DC. APCO was Private Equity sponsored, with 37 offices in 25 countries and over 650 staff. Recipient of 2011 CEO Award. -
Acting Chief Financial OfficerOvum Mar 2007 - Nov 2007London, London, GbOvum Plc, was an AIM listed Telecoms & Technology Advisory and Consultancy business, with turnover of £26m and 240 staff in 8 offices globally. Datamonitor Plc. purchased the business in December 2006, after which the existing finance team left business. The role was to recruit a new finance team, stabilise cash flow, reconcile take on balances, implement new controls and processes, and start to return the business to profitable and operational financial health. -
Chief Financial Officer?What If! Innovation Aug 2002 - Oct 2006London, London, Gb?WhatIf!, a privately owned innovation/creative agency headquartered in London, with approx. 250 staff worldwide. Voted best place to work in the UK, in an FT survey, in both 2004 and 2005. Responsible for all Group and UK back-office operations (finance, HR, IT and office/buildings) leading a team of 40 people with an operational budget of £3.5m: month end and year-end financial reporting, statutory reporting, direct and in-direct taxation, financial planning and forecasting, commercial contract reviews; external advisor relationships. -
Interim Finance Project ManagerBudgens Feb 2002 - Jul 2002Market leader in the convenience store sector, with 240 stores across southern England and turnover of c£500m. Five-month multi-project interim assignment to: improve accuracy of direct goods margins by 75%, design and improve corporate cash flow reporting, review finance technology strategy and identify 10% savings in the company car scheme.
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Senior ManagerArthur Andersen Business Consulting 1993 - 2001Andersen Business Consulting, the consulting division of Arthur Andersen, had revenues of $1.4+bn and employed 12,000+ consultants worldwide, 850+ consultants in London. Undertook a range of consulting projects, specialising in: Finance process changes, systems implementation, and financial strategy. -
Retail AnalystDebenhams May 1991 - Jun 1993London, England, GbDebenhams Plc, then part of Burton Group Plc. was a £1.2Bn turnover department store group. Projects included: line and promotions profitability, weekly sales and profit reporting, ad-hoc commercial analysis. -
Financial AccountantCaparo Industries Sep 1989 - May 1991Caparo is a light industrial engineering group. Trainee group Management Accountant responsible for head office accounts, group reporting and planning, year-end audit and monthly management accounts.
Edward Parsons Skills
Edward Parsons Education Details
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London Business SchoolGeneral -
Chartered Institue Of Management AccountantsManagement Accounting
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Kingston UniversityCivil Engineering
Frequently Asked Questions about Edward Parsons
What company does Edward Parsons work for?
Edward Parsons works for Edifi Partners
What is Edward Parsons's role at the current company?
Edward Parsons's current role is Founder and Managing Partner.
What is Edward Parsons's email address?
Edward Parsons's email address is ep****@****ide.com
What is Edward Parsons's direct phone number?
Edward Parsons's direct phone number is +4477678*****
What schools did Edward Parsons attend?
Edward Parsons attended London Business School, Chartered Institue Of Management Accountants, Kingston University.
What are some of Edward Parsons's interests?
Edward Parsons has interest in Science And Technology, Education.
What skills is Edward Parsons known for?
Edward Parsons has skills like Strategy, Business Strategy, Mergers And Acquisitions, Management, Change Management, Strategic Planning, Management Consulting, Business Planning, Leadership, Due Diligence, Finance, Financial Analysis.
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