Edward Keane Email & Phone Number

East Islip, New York, United States

• Working closely with clients to translate business requirements into technical specifications in order to execute and evaluate direct mail strategies, as well as deliver insights from hosted marketing databases.
• Responsible for providing best practices and strategic recommendations geared to achieve client objectives which results in higher ROI and faster growth.
• Handle the data hygiene and merge purge process to improve overall quality and reduce timelines. This leads to higher responses within their campaigns.
• Works closely with the client on all aspects of project management and execution. Handles back-end reporting and analysis of direct mail campaigns geared toward turning findings into actionable solutions.
• Analyze the campaigns by running robust reports to show results to the client and provide recommendations on further testing strategy to stay competitive.

Melville, New York

• Responsible for measuring the performance and reporting of direct mail campaigns. Provided clients with marketing strategy recommendations on A/B testing. Collaborated with team members to perform quality checks on.
• Improved direct mail campaigns by reducing speed to market by 4 days.
• Created ad hoc projects to determine cost saving methods for clients.
• Prepared A/B testing strategies for clients along with recommendations and marketing plan.
• Strategized on ways to continuously streamline direct mail campaigns to reduce time to target markets.

Melville, New York, United States

Demonstrated success in email marketing from conception to completion (including campaign setup, segmentation, calendar management and data analysis) for complex campaignsOversaw the training of team members within account services on project management, processes and data platforms. Maintained close client communications on a day-to-day basis to ensure I.

Melville, NY

Provided daily support to high-end retail clients by training users to become self-sufficient in building complex direct mail and email marketing campaigns using database marketing tools.Analyze data feeds, mapping, and logic to ensure client weekly updates are in-line with expectations from both a data integrity and reporting perspective.Interacted with.

Garden City, New York, United States

Managed and coordinated customer statement marketing programs utilizing Chase partners in meeting both business objectives and periodic corporate deadlines.Supported the execution of direct auto marketing campaigns including email, internet, statement and employee channels.Worked with the manufacturer partners to ensure that the auto employee financial.

Long Island City, NY

Responsible for managing both direct mail and e-mail campaigns as well as working with external list brokers.Managed and coordinated marketing campaign projects encompassing developing and implementing strategies resulting in meeting both time lines and budgetary objectives.Directed e-mail campaigns with internal customer database totaling over one million.

College and Business Card Database Marketing - List ManagementLiaison for List Broker Vendors and the Marketing Department.Managed and coordinated a $10MM+ acquisition marketing budget.Analyzed and reviewed all List performances and provided Marketing Managers with list recommendations.Communicated closely with external list brokers in investigating and.

Addressed incoming customer needs and sold various product lines.Implemented new marketing campaigns and provided promotional materials to existing customer accounts leading to a retention rate of 75% compared to the company norm of 70%.Attained corporate recognition award for maintaining a 95% customer Quality Assurance rating

Responsible for maintaining and updating mainframe systems.Supported networks in collecting and dispersing confidential customer data in a timely and accurate manner.Implemented projects in improving system performance and reliability leading to reducing time consumption by two hours daily.