Edward Keane Email & Phone Number

East Islip, New York, United States

Working closely with clients to translate business requirements into technical specifications in order to execute and evaluate direct mail strategies, as well as deliver insights from hosted marketing databases.• Responsible for providing best practices and strategic recommendations geared to achieve client objectives which results in higher ROI and faster growth.• Handle the data hygiene and merge purge process to improve overall quality and reduce timelines. This leads to higher responses within their campaigns.• Works closely with the client on all aspects of project management and execution. Handles back-end reporting and analysis of direct mail campaigns geared toward turning findings into actionable solutions.• Analyze the campaigns by running robust reports to show results to the client and provide recommendations on further testing strategy to stay competitive.

Melville, New York

Responsible for measuring the performance and reporting of direct mail campaigns. Provided clients with marketing strategy recommendations on A/B testing. Collaborated with team members to perform quality checks on marketing direct mail automation projects by validating business rules and data. Maintained strong business relationships with clients by keeping them informed and connected to campaign progress. ● Improved direct mail campaigns by reducing speed to market by 4 days.● Created ad hoc projects to determine cost saving methods for clients. ● Prepared A/B testing strategies for clients along with recommendations and marketing plan.● Strategized on ways to continuously streamline direct mail campaigns to reduce time to target markets.

Melville, New York, United States

Demonstrated success in email marketing from conception to completion (including campaign setup, segmentation, calendar management and data analysis) for complex campaignsOversaw the training of team members within account services on project management, processes and data platforms. Maintained close client communications on a day-to-day basis to ensure I was continually optimizing campaign performance.Transformed the successful completion of all client production projects.Ensured flawless execution, accuracy and quality assurance of all jobs, reports and information housed in the client’s database according to contract service level agreements.Analyzed data feeds, mapping, and logic to ensure client weekly updates are in-line with expectations from both a data integrity and reporting perspective.

Melville,Ny

Provided daily support to high-end retail clients by training users to become self-sufficient in building complex direct mail and email marketing campaigns using database marketing tools.Analyze data feeds, mapping, and logic to ensure client weekly updates are in-line with expectations from both a data integrity and reporting perspective.Interacted with marketing/circulation teams, on a day to day basis to ensure the client's needs were met with campaign objectives.

Garden City, New York, United States

Managed and coordinated customer statement marketing programs utilizing Chase partners in meeting both business objectives and periodic corporate deadlines.Supported the execution of direct auto marketing campaigns including email, internet, statement and employee channels.Worked with the manufacturer partners to ensure that the auto employee financial services (EFS) is up to date and projects are completed within budget and meet clients’ objectives.Developed and distributed marketing alerts & statement snapshots each month and posted to the internal intranet giving highlights of marketing campaigns and offers to auto customers.Executed statement insert calendar process including coding, list management, servicing forms, creative design and approvals. Maintained legal approvals for all consumer marketing.Writing and distributed marketing alerts and assisted in creation of presentations.

Long Island City, Ny

Responsible for managing both direct mail and e-mail campaigns as well as working with external list brokers.Managed and coordinated marketing campaign projects encompassing developing and implementing strategies resulting in meeting both time lines and budgetary objectives.Directed e-mail campaigns with internal customer database totaling over one million members leading to increased revenue of 9.5%.Audited and processed invoices in meeting financial responsibilities in addition to generating a historical benchmark which would improve future campaigns. Effort led to $1.2 million cost savings in 2008.

College and Business Card Database Marketing - List ManagementLiaison for List Broker Vendors and the Marketing Department.Managed and coordinated a $10MM+ acquisition marketing budget.Analyzed and reviewed all List performances and provided Marketing Managers with list recommendations.Communicated closely with external list brokers in investigating and establishing new and expanded mail base.Performed as a team liaison for list cost optimization exercise which reduced overall cost per list by 9.8%.Identified opportunities to drive marketing performance and cost efficiency improvements through strategic planning and list recommendations. Effort led to ensuring appropriate metrics are defined and updated to keep competitive edge.

Addressed incoming customer needs and sold various product lines.Implemented new marketing campaigns and provided promotional materials to existing customer accounts leading to a retention rate of 75% compared to the company norm of 70%.Attained corporate recognition award for maintaining a 95% customer Quality Assurance rating

Responsible for maintaining and updating mainframe systems.Supported networks in collecting and dispersing confidential customer data in a timely and accurate manner.Implemented projects in improving system performance and reliability leading to reducing time consumption by two hours daily.