Edward Kershaw work email
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An experienced commercial leader, from global market leaders to early-stage startups. More than 20 years' experience of building ideas to fully working businesses in the tech, insight and media sectors. Delivering new B2B and B2C projects with a highly commercial focus. Setting up new teams, fixing existing problems through people management, systems and structures. Delivering new revenues.
Volunteering
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Charity Trustee, Non-Exec Director And ConsultantVolunteeringLondon, England, Gb
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Charity Trustee, Non-Exec Director & ConsultantVolunteering Apr 2020 - PresentTrustee governance for three music/entertainment-related charities (details below)During the coronavirus crisis, I worked with a SW London charity preparing and delivering meals for local people in need of support
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Commercial DirectorRehegoo Music Group Feb 2022 - Oct 2022London, London, GbA commercial background, sync & licensing company. I refocused the sale pipeline, and rebuilt the SalesForce processes, including deal approval and MRR reporting, and developed a model for determining the company's country rollout strategy, based on commercial, competitive and legal environments. I built an effective affiliate sales model to enable rapid rollout of Rehegoo's service through existing service providers to our target clients, and built a new pipeline around that.A role that was part strategic and part very operational, I closed a number of sync deals (including with a major Hollywood studio), and brought in new customers outside Rehegoo's traditional sales territory. -
Chief Commercial Officer (Interim)Huq Industries Feb 2019 - Mar 2020London, England, GbHuq Industries measures people movements through a mobile app. I built the go-to-market strategy, turning the company's commercial away from advertising towards i) alt data for the finance industry (closing the company's first major deal with a global investment company), and ii) demographic data for planning, construction and local government.I built a new sales pipeline and created the sales processes from client prospecting through to standard licensing contracts. -
SabbaticalSabbatical Jan 2018 - Dec 2018Wrote a book. Restored a car. Various voluntary work. Lots of sailing, ending with a transatlantic race.And a little bit of consulting here and there.
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Chief Commercial Officer7Digital Apr 2016 - Jan 2018London, GbResponsible for the commercial strategy and execution for the world's leading B2B music platform. - C-level client engagement- building and managing the sales pipeline- leading a global team of business development executivesOverhauled the sales strategy and processes, pipeline management and stakeholder reporting. The company reached positive EBITDA during this period, secured major external investment and we acquired the biggest clients in the company's history. -
Vp, Client ServicesThe Nielsen Company Jun 2011 - Dec 2015New York, Ny, UsStrategic account leadership for Nielsen's biggest telecom accounts in Europe. Developed a new custom research revenue stream against a backdrop of failing syndicated services. Using the consultative sell to deliver valuable insight related to consumer behaviour, shopper insights, and the advertising effectiveness. Built global $multi-million accounts. -
Vp Mobile Media, EmeaThe Nielsen Company Apr 2009 - Jun 2011New York, Ny, UsSet up and grew Nielsen mobile business across the EMEA region, focusing on proving the effectiveness of mobile advertising (then in its infancy), and insights into mobile audience behaviour.Clients include FMCGs, agencies and publishers, industry groups and major telcos -
Programme Director, Video StoreNokia Jan 2008 - Mar 2009Espoo, Southern Finland, FiDeveloped the delivered the strategy to launch a brand new service line within Nokia's portfolio, focusing on premium audio-visual entertainment. Built the team, found the right technical and licensing solutions, and delivered a working POC. -
Director, Media ExperiencesNokia Nov 2006 - Dec 2007Espoo, Southern Finland, FiTook the high quality smartphone media experience to Nokia's mass market mobile phones. Music- and video-focused products, integration with services and guiding technology strategy. A brand new development area for Nokia. -
Group Head Of MusicVodafone Aug 2001 - Oct 2006London, GbGlobal responsibility for creating and delivering Vodafone's Group strategy for mobile music, from the beginnings of monophonic ringtones, through to full-track music downloads and personalised audio streaming services. - vendor selection and partnership strategy- contractual negotiation with all the major record labels and music broadcasters- managing the team which handled business development and account management of external partners -
CeoFloot.Com Jan 2000 - Jul 2001Floot.com was a pioneer online music retailer, innovating and inventing in the brave new world of online content.I developed the founding shareholders' vision, turning it into a fully functional business selling music downloads on the homepage of the UK's leading ISP, Freeserve.
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International Marketing DirectorDecca Records Mar 1997 - Nov 1999London, GbGlobal responsibility for Decca's catalogue marketing. I created numerous platinum-selling series and albums, exploiting the riches of Decca's catalogue of pop and classical recordings stretching back decades. -
ConsultantRecord Company Project Management And Product Development Jun 1992 - Jan 1997Studio work as a record producer and post-production engineer.Label manager for many EMI projects, including Classical Moods, the HMV own-label seriesConsultancy to major and independent record labels on catalogue exploitation strategyMusic journalist
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Label ManagerVirgin Records Jun 1990 - Jun 1992Starting on the bottom rung of the ladder, eventually becoming a label manager responsible for A&R and planning for one of Virgin's labels: Veritas
Edward Kershaw Skills
Edward Kershaw Education Details
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University Of OxfordMusic -
University Of CambridgeMusicology -
Lancaster Royal Grammar School
Frequently Asked Questions about Edward Kershaw
What company does Edward Kershaw work for?
Edward Kershaw works for Volunteering
What is Edward Kershaw's role at the current company?
Edward Kershaw's current role is Charity trustee, non-exec director and consultant.
What is Edward Kershaw's email address?
Edward Kershaw's email address is ed****@****ail.com
What is Edward Kershaw's direct phone number?
Edward Kershaw's direct phone number is +4420709*****
What schools did Edward Kershaw attend?
Edward Kershaw attended University Of Oxford, University Of Cambridge, Lancaster Royal Grammar School.
What are some of Edward Kershaw's interests?
Edward Kershaw has interest in Science And Technology, Dinghy, Education, Arts And Culture.
What skills is Edward Kershaw known for?
Edward Kershaw has skills like Strategic Partnerships, Mobile Devices, Strategy, Business Development, Mobile Marketing, Mobile Commerce, Mobile Applications, Mobile Internet, Advertising, Product Management, Mobile Communications, Mobile Content.
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