Edward Kershaw Email & Phone Number

London, England, Gb

Trustee governance for three music/entertainment-related charities (details below)During the coronavirus crisis, I worked with a SW London charity preparing and delivering meals for local people in need of support

London, London, Gb

A commercial background, sync & licensing company. I refocused the sale pipeline, and rebuilt the SalesForce processes, including deal approval and MRR reporting, and developed a model for determining the company's country rollout strategy, based on commercial, competitive and legal environments. I built an effective affiliate sales model to enable rapid rollout of Rehegoo's service through existing service providers to our target clients, and built a new pipeline around that.A role that was part strategic and part very operational, I closed a number of sync deals (including with a major Hollywood studio), and brought in new customers outside Rehegoo's traditional sales territory.

London, England, Gb

Huq Industries measures people movements through a mobile app. I built the go-to-market strategy, turning the company's commercial away from advertising towards i) alt data for the finance industry (closing the company's first major deal with a global investment company), and ii) demographic data for planning, construction and local government.I built a new sales pipeline and created the sales processes from client prospecting through to standard licensing contracts.

Wrote a book. Restored a car. Various voluntary work. Lots of sailing, ending with a transatlantic race.And a little bit of consulting here and there.

London, Gb

Responsible for the commercial strategy and execution for the world's leading B2B music platform. - C-level client engagement- building and managing the sales pipeline- leading a global team of business development executivesOverhauled the sales strategy and processes, pipeline management and stakeholder reporting. The company reached positive EBITDA during this period, secured major external investment and we acquired the biggest clients in the company's history.

New York, Ny, Us

Strategic account leadership for Nielsen's biggest telecom accounts in Europe. Developed a new custom research revenue stream against a backdrop of failing syndicated services. Using the consultative sell to deliver valuable insight related to consumer behaviour, shopper insights, and the advertising effectiveness. Built global $multi-million accounts.

New York, Ny, Us

Set up and grew Nielsen mobile business across the EMEA region, focusing on proving the effectiveness of mobile advertising (then in its infancy), and insights into mobile audience behaviour.Clients include FMCGs, agencies and publishers, industry groups and major telcos

Espoo, Southern Finland, Fi

Developed the delivered the strategy to launch a brand new service line within Nokia's portfolio, focusing on premium audio-visual entertainment. Built the team, found the right technical and licensing solutions, and delivered a working POC.

Espoo, Southern Finland, Fi

Took the high quality smartphone media experience to Nokia's mass market mobile phones. Music- and video-focused products, integration with services and guiding technology strategy. A brand new development area for Nokia.

London, Gb

Global responsibility for creating and delivering Vodafone's Group strategy for mobile music, from the beginnings of monophonic ringtones, through to full-track music downloads and personalised audio streaming services. - vendor selection and partnership strategy- contractual negotiation with all the major record labels and music broadcasters- managing the team which handled business development and account management of external partners

Floot.com was a pioneer online music retailer, innovating and inventing in the brave new world of online content.I developed the founding shareholders' vision, turning it into a fully functional business selling music downloads on the homepage of the UK's leading ISP, Freeserve.

London, Gb

Global responsibility for Decca's catalogue marketing. I created numerous platinum-selling series and albums, exploiting the riches of Decca's catalogue of pop and classical recordings stretching back decades.

Studio work as a record producer and post-production engineer.Label manager for many EMI projects, including Classical Moods, the HMV own-label seriesConsultancy to major and independent record labels on catalogue exploitation strategyMusic journalist

Starting on the bottom rung of the ladder, eventually becoming a label manager responsible for A&R and planning for one of Virgin's labels: Veritas

Ba Hons, Music

Mphil, Musicology

Education record