Edward Koton Email & Phone Number

Addison, Tx, Us

Frisco, Texas, United States

• Earned the highest Instagram engagement rate in MLS in 2024• Secured a 151% YOY increase in FC Dallas Instagram followers (255,559 new followers) in 2024 (As of 9/24/24)• Secured 185,597,625 Instagram impressions in 2024 (682% YOY increase as of 9/24/24)• Secured 12,910,140 Instagram engagements in 2024 (585% YOY increase as of 9/24/24)• Created $4,720,210 worth of social value on FCD’s Instagram in 2024 (554% YOY increase as of 9/24/24)• Maximized the potential of the Indonesian market to create the most engaged post in MLS not involving Lionel Messi• Managed our Indonesian marketing presence by consistently meeting with individuals knowledgeable of the audience • Manage a team of two full-time employees and multiple interns• Manage social presence for 22 separate accounts representing seven different FC Dallas brands• Shot photography and managed sponsorship fulfillment for FC Dallas Athletes• Lead cross department communication to ensure project timelines are met and properly managed• Responsible for providing copy for all paid Google advertisements• Oversaw and strategized to create a 70% increase in followers for the National Soccer HOF’s Instagram account in 2023 • Ideate and strategize for all partnership marketing social campaigns• Strategize content for paid social across multiple platforms with an average spend of $20,000 per match• Met with athletes one on one and created individual social strategies for branding and tone of voice

Frisco, Texas, United States

• Managed the 5th largest twitter follower growth in MLS in first year • Maintained 6th best Avg Interactions per 1000 Followers per Tweet in first year (189% increase from before my arrival)• Grew a 14.06 % relative change in followers on Instagram in first year• Received the FC Dallas Employee of the Quarter Award five quarters into tenure• Strategized and developed irreverent brand tone of voice across social and all digital content • Wrote scripts for sponsored social advertisements including a Ricardo Pepi Pepsi social ad• Garnered national television exposure for Ricardo Pepi All-Star Game Campaign• Captured and edited photos from every training and a majority of FC Dallas road games in first two seasons• Led collaboration with marketing department to ensure brand cohesion and assisted with ideating long-term campaigns• Play-by-Play broadcaster for FC Dallas preseason games and host of the FC Dallas Pregame Show on TXA21• Managed Social Media Video Producer

Frisco, Texas, United States

-Assisted in social media management for Ohio State Athletics -Built and managed the @osubrutusbuckeye Tik Tok account to over 128,000 followers and 1.4 million likes-Digital Host for the weekly “Buckeye Breakdown” and “Eddie in the Shoe”-Managed Ohio State Football’s Twitter account on gamedays-Managed a team of seven student interns to create weekly content-Responsible for Ohio State Athletics’ most liked post on Instagram (Over 37k likes)-Helped to acquire over 10k more followers for the Brutus Buckeye Twitter account by seeking out social media trends -Directed a four-part documentary style series called “Beyond the Block O: Women’s Lacrosse” -Took over OSU Women’s Lacrosse’s social media in late January and boosted the Instagram following by over 1.5k-Skills Developed: Photo, Video, Editing, Writing, Management, and Strategy

Bloomington, Indiana Area

-Coordinated and designed the establishment of an Indiana Athletics coverage site funded by the NSJC-Responsible for managing, hiring, and providing direction for a team of seven student content creators-Consistently create engaging videos, podcasts, and written pieces based on Indiana Athletics-Organize all social media efforts, reaching over 575,000 impressions on Twitter within the first month of the website

Bloomington, Indiana Area

WIUX is Indiana University's Student Radio station which provides students plenty of broadcasting opportunities. This includes calling all sports games and offering air space for talk shows and music.-Manage one of the largest committees at WIUX with over 65 dedicated members.-Schedule and oversee all of the sports programming on both 99.1 FM and B-Side online.-Collaborate with media relations both at IU and other schools to ensure WIUX is credentialed for game broadcasts.-Train students on all necessary equipment and serve on the WIUX Board of Directors.-Coordinate and interview guests for pre-game shows of major basketball games. Previous guests include Fran Fraschilla, Eamonn Brennan, and Andrew Carter.

Bloomington, Indiana Area

-Producer/Co-Host of the longest running weekly sports show on IU’s student radio station.-Responsible for organizing show outlines, coordinating guest interviews, and promoting the show through social media.-Play-by-play and color commentary broadcaster for a wide range of sports.-Broadcasted football games live from Michigan Stadium, Ohio Stadium, and Memorial Stadium

Bloomington, Indiana Area

The Big Ten Network provides students of Big Ten Universities the opportunity to call games with professional graphics and equipment through their Student U program. These games stream online and occasionally air on TV on delay.-Play-by-play broadcaster, color commentator, and sideline reporter for the Big Ten Network through the Student U program-Receive various game assignments each month in a wide range of sports including Field Hockey, Soccer, and Basketball.-Construct dynamic storyline outlines and spotting boards in order to provide proper analysis during a game.-One of the first sophomores to ever get called upon to broadcast Men’s basketball

Greater New York City Area

-Logged games, press conferences, interviews, and taped programs to prepare for editing-Filled in for reporters in the field when needed by interviewing athletes in the New York Area-Assisted in daily programming meetings and shadowed producers and editors

Bloomington, Indiana Area

-Responsible for managing, hiring and providing direction for a staff of eight student writers-Produce and edit content on a consistent basis, averaging over 20 posts a month-Cover a wide range of sports at Indiana University including Men's Basketball, Football, and Baseball

Greater New York City Area

-Worked directly with live event producers to cut highlights and produce radio packages-Shadowed radio producers during live events and in preparation for events-Archived old productions and broadcasts to facilitate organization throughout the office

www.hoosierstateofmind.com is a website fully dedicated to all things Indiana University Athletics. The website is a part of the Fansided Network which carries various team specific sites.-Provided in-depth coverage of Indiana University sports on a consistent basis for www.hoosierstateofmind.com.-Collaborated with a team of five writers on staff to promote and build the website to its utmost potential.

In August of 2013, I chose to create my own sports blog in order to build experience writing. Although it doesn't have a huge following, I enjoy writing from time to time.-Creator of my own sports blog discussing varying topics at an in depth level.-Provides unique opinions on sports topics in a fairly consistent manner.

Greater New York City Area

WABC is the largest local television network in the country. They provide content for the largest and most diverse market in the U.S. Their Sales department is in charge of acquiring advertising for the network's content.-Interacted with account executives and clients during sales calls and media planning meetings to learn about various marketing approaches, the nature of the media industry, and about the conduct of a good employee.-Shadowed account executives and completed ancillary tasks to support their daily activities.

Bellmore, New York

The Student Government headed all major events and activities of John F Kennedy High School.'14-'15-First ever Parliamentarian -Brought organization and parliamentary procedure to the student government -Headed the Constitutional Committee which brought 10 amendments to the organization's constitution '13-'14-Co-Community Service Coordinator -Headed all community service activitiesConventions: -NYS CLSA Leadership Conference 2013 + 2014

Long Island, New York

BBYO(B'nai Brith Youth Organization) is the leading pluralistic teen movement aspiring to involve more Jewish teens in more meaningful Jewish experiences. For 90 years, BBYO has provided exceptional identity enrichment and leadership development experiences for hundreds of thousands of Jewish teens.2014-2015 -Regional Aleph S’gan of the Nassau Suffolk Region (Vice President of all Programming) -Created first ever regional website(nsrbbyo19.weebly.com), planned all regional programs including a regional kickoff event for over 750 Jewish teens, and supported all chapter programming 2013-2014 -Regional Aleph Shaliach of the Nassau Suffolk Region (Vice President of Community Service, Judaic Action and Fundraising): -Led various religious services for up to 500 people, coordinated Community Service efforts of the region, and helped others develop services of their own through a steering committee2012-2013 -Chapter Godol of Masada AZA (Chapter President) -Took over weak struggling chapter that had lost all active members and had only 18 paper members. Increased membership up to 41 members by year end. Planned all chapter events and controlled all chapter affairs.Awards: -Bronze Shield of David -Tree of Life AwardSummer Programs and Conventions: -International Leadership Training Conference '14 -Chapter Leadership Training Conference '13 -Winter Convention '11, '12, '13 -Spring Convention '13 '14 -East Coast Kallah '14 -International Convention '13 '14

Bellmore, New York

Virtual Enterprises International, is an internationally known organization that is based around the creation of virtual companies and competing in various competitions. Teams come together from all across the globe to compete based on their Business Plan Presentation.-Was in charge of organizing all company activities and ensuring that all students remained on the same page as we worked towards success.-Finished in the Top-16 Nationally for Business Plan Presentation at Microsoft National Offices -Finished in 1st place in Long Island Business Plan competition

Bachelor'S Degree, Marketing

Broadcast Journalism

Education record