Edward Kwan Email & Phone Number

Toronto, On, Ca

Toronto, On, Ca

Montreal, Quebec, Ca

Responsible for creating the digital user experience roadmap for the WSP ERP program including in-system, communications and support systems.

Montreal, Quebec, Ca

Seconded to the global ERP implementation program to lead the organization change management (OCM) initiative for the Sales workstream.Identified change impacts and developed strategies to mitigate and manage these impacts on the sales organization.Created key sales training content to educate management and employees on the new platform, transformational sales concepts and process changes. Developed communications to inform executive leadership and employees on the program and to build alignment and support for the changes.

Montreal, Qc, Ca

Recruited to lead the WSP digital marketing and client experience strategy that supports the national marketing and new business growth plans.Responsible for building and leading the team charged with the production and maintenance of all client and employee facing digital channels.Responsible for planning and implementing the technology stack that provides marketing automation capabilities and functionality for lead generation and capture.Oversee the development of digital marketing campaigns for the main business lines and shared services.

Montreal, Qc, Ca

Reported to the President and CEO, and acted as an advisor and partner to the executive leadership team on Marketing & Communications matters across all areas of the business. Lead a diverse team of Marketing, Brand, Digital, Communications, Translation and Proposal Enablement professionals.Executed the marketing & communications strategy of the organization and lead the development of successful marketing campaigns, to generate sales leads.Developed the Marketing and Communications strategy and budget as well as lead the development of the marketing plan framework.

Toronto, Ontario, Ca

Responsible for building, leading and managing the team charged with the production and maintenance of all customer-facing digital and traditional production channels.Developed, implemented and optimized workflow processes and systems necessary for the agency to deliver exceptional customer programs.Designed and implemented agency and customer supporting technology solutions including corporate systems, security and mobile devices.As part of the senior leadership team, established annual objectives and strategies to achieve them. Established necessary vendor relationships and managed those vendors to ensure on time and on budget delivery of products and programs.

New York, Ny, Us

Managed AOL Canada’s Internet Service business unit with accountability for operations, sales, marketing, network support and call centre support. Managed the content publishing business unit operations including editorial, marketing, project management, product management, digital development and quality assurance. Retained, coached and led a highly focused and results driven team of 40 through 3 years of corporate change, including restructuring and new senior leadership.Leveraged US based technology and resources to support the new corporate, global outlook in publishing strategy for AOL and launched six localized niche content sites for Canada.Led the global initiative to build websites on a shared platform and launched the first fully enabled global website for AOL.Member of the Canadian and International Leadership teams involved in all aspects of running the business including human resources, general management issues and strategic planning.

New York, Ny, Us

Promoted to lead the 26 person advertising operations, content publishing and development groups within AOL Canada. Full budgetary responsibilities for these teams.Managed the creation of AOL Canada’s first independent publishing platform. Launched the first “made in Canada” niche content site.

New York, Ny, Us

Successfully rebuilt the advertising operations team, implemented new advertising technology and built a third party advertising representation network. Introduced processes, policies, shared goals and open communication. Recommended end to end changes in strategy for customer support and service delivery within advertising operations. Collaborated with VP Sales on strategic initiative to expand key advertising partners for AOL Canada’s advertising network. Built value proposition and successfully signed major partners including Canadian Driver and the CBC.

Managed a team of 16 that provided the overall support and service delivery to enterprise level customers. Developed strategic and operational plans for system delivery to meet customer’s requirements for service delivery, infrastructure, disaster recovery and security.

Responsible for strategic planning and project management in order to expedite approval and marketing of new drug products.