Chief Executive Officer/Publisher
CurrentOperate and manage a results-driven advertising, sales & marketing, and creative firm alongside a nationally-distributed travel magazine, The Hotel Guide (www.thehotelguide.com). My responsibilities encompass:- Developing and executing marketing plans, including advertising and sales promotion campaigns, public relations, market research, and competitive analysis to promote clients' products and services.- Managing all activities involved in the control and direction of the marketing, advertising, creative, social media, and public relations functions of the company.- Evaluating market responses to advertising programs to ensure timely adjustments of marketing strategy and plans to meet changing market and competitive conditions.- Increasing magazine distribution from 160,000 annual printed pieces to now being seen by 24 million travelers yearly.- Managing special event marketing, having helped raise more than $250,000 for an annual special event and overseen the initial launch event for Eva Longoria's non-profit.- Implementing complete media management and marketing plans.- Providing creative work including full-service graphic design for print and online.- Delivering internet marketing and comprehensive web design for clients.- Utilizing social media platforms (Twitter, Facebook, Instagram, LinkedIn, YouTube, and Pinterest) for marketing/public relations outcomes, focusing on social media ROI, analytics, forecasting, Social Media Plans, and Social Media bylaws.- Leveraging tools such as Sprout Social, Hootsuite, Objective Marketer, Involver, and Google Analytics for effective marketing and analysis.