Head Of Consumer Marketing
Current
Jun 2024 - Present
AeroLeads people directory · profile
Ed Lin Email & Phone Number
Marketing and technology leader | Ex Square and Affirm
at
Lyra Health
LinkedIn matched
3 data sources
Profile completeness 86%
Current company
Role
Marketing and technology leader | Ex Square and Affirm
Location
San Francisco, California, United States
Who is Ed Lin? Overview
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Quick answer
Ed Lin is listed as Marketing and technology leader | Ex Square and Affirm at Lyra Health, based in San Francisco, California, United States. AeroLeads shows a matched LinkedIn profile for Ed Lin.
Ed Lin previously worked as Head of Consumer Marketing at Lyra Health and Career Break at Me Time. Ed Lin holds Mba, Marketing, Management & Strategy, Finance from Northwestern University - Kellogg School Of Management.
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Email format at Lyra Health
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Lyra Health
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Profile bio
About Ed Lin
With 14 years of marketing experience and 20+ years in the financial services industry, I have a passion for creating and executing strategies that drive growth and customer satisfaction. I also have a penchant for building strong teams and developing talent.I am currently leading consumer marketing at Lyra Health, where I have the privilege of helping individuals gain access to quality mental health care. I recently led B2B global product marketing for Square's payment and point of sale solutions (its two flagship products), as well as its burgeoning banking tools, serving millions of businesses worldwide and generating billions of dollars of annual adjusted revenue. I was responsible for developing and launching go-to-market plans (targeting, positioning, messaging, journey mapping, acquisition and retention strategies, and pricing), as well as conducting customer insights research and competitive analysis. I also partnered with Product, Engineering, Design, Data Science, and GTM teams to launch new products and features, and achieve product market fit. Some of my achievements include driving consistent year over year revenue growth, launching Tap to Pay contactless payments, launching a bank, integrating Afterpay's buy now pay later solution into Square's point of sale, and expanding Square to new markets. Prior to Square, I was the first marketing hire and 40th employee at Affirm, where I helped grow the company's merchant network and consumer base. I worked closely with Sales to scale merchant acquisition via B2B marketing and sales enablement, and Customer Success to activate merchant partners and conduct marketing to their end consumers to drive buyer usage. Additionally, I have extensive paid, earned, and owned marketing experience through my career in digital marketing at Discover Financial Services and Wells Fargo. I value companies that promote innovation, collaboration, and customer-centricity, and am particularly interested in the digital health and fintech space where I can continue to help expand access to underserved customers.
Current workplace
Ed Lin's current company
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10 roles
Ed Lin work experience
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Career Break
Me Time
Oct 2023 - Jun 2024
Head Of Global Product Marketing - Square Payments And Point Of Sale
Apr 2023 - Oct 2023
Global Product Marketing Lead - Square Payments
Square empowers businesses to take payments quickly and with little complexity, ensuring that they never miss a sale.
Jun 2021 - Apr 2023
Product Marketing Lead - Square Capital
Square Capital offers funding to business to help them grow—buy equipment, hire employees, increase inventory, and more. To learn more, go to https://squareup.com/capital.
Sep 2016 - Jun 2021
Director Of Marketing
- First marketing hire at the mission-driven fintech company. Led the marketing team for 14 months prior to the appointment of the company’s Chief Marketing Officer
- Created the company’s B2B marketing strategy, including establishing the merchant value proposition, positioning, narrative, and go-to-market plan
- Led planning and execution of all marketing channels, including demand gen, content, email, events, A/B testing and case studies, and PR, overseeing a multi-million dollar budget
- Led consumer facing co-marketing programs with merchant partners
- Managed creative development with in-house design team and external agencies
- Collaborated with CMO and agency partners to establish company DNA and external facing branding
Dec 2014 - Aug 2016
Vice President, Digital Marketing
- Senior marketing manager focusing on customer online acquisitions for Wells Fargo Home Lending utilizing paid search, display, paid social and SEO. Responsibilities include:
- Own online marketing strategy and manage a multi-million dollar annual budget focused on driving mortgage and home equity loan acquisitions through paid search, display, paid social, SEO, and constant A/B testing. Year.
- Oversee development, prioritization and execution of innovation roadmap with focus on driving incremental loan volume through A/B testing on new mobile, social and local marketing programs. Mobile innovations year to.
- Collaborate with tech development team on implementation of desktop and mobile infrastructure changes to support digital marketing campaigns
- Lead refresh of creative messaging in marketing assets, including working with the brand team to develop targeting, positioning, and a strong consumer value proposition
- Build and nurture relationships with agency and key marketing vendors to ensure optimal campaign performance, as well as create new, exclusive marketing opportunities for Wells Fargo Home Lending
Sep 2013 - Dec 2014
Manager, Online Marketing For Discover Home Loans
- Oversee management of online acquisition channels including paid search, display, social media and rate tables. Served as a key member of the team that launched the home lending business. Responsibilities included:
- Designed and launched the go to market digital marketing strategy and channel infrastructure for Discover’s new online mortgage business, Discover Home Loans
- Served as a core team member that launched the Discover Home Loans business
- Managed a team of digital marketers, agency partners and vendors, and a multi-million dollar annual marketing budget focused on consumer home lending acquisitions using paid, earned and owned channels
- Led paid and organic search optimization efforts, resulting in a 172% increase in lead volume and 33% reduction in cost per acquisition
- Managed display and video marketing (branding, direct response and remarketing), including real time bidding and programmatic buys, resulting in both lead generation and brand building
Jun 2010 - Sep 2013
Summer Mba Brand Management Intern
- Designed a marketing strategy to re-launch Desitin Clear, resulting in $3 million incremental annual sales
Jun 2009 - Aug 2009
Senior Managing Consultant, Municipal Financial Advisory
- Led execution of 20 municipal bond financings worth $1.5 billion, and managed the firm’s NYC office
Sep 2005 - Aug 2008
3 education records
Ed Lin education
Mba, Marketing, Management & Strategy, Finance
Northwestern University - Kellogg School Of Management
Ba, Economics
Columbia University
Education record
Bellarmine College Preparatory
FAQ
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What company does Ed Lin work for?
Ed Lin works for Lyra Health.
What is Ed Lin's role at Lyra Health?
Ed Lin is listed as Marketing and technology leader | Ex Square and Affirm at Lyra Health.
Where is Ed Lin based?
Ed Lin is based in San Francisco, California, United States while working with Lyra Health.
What companies has Ed Lin worked for?
Ed Lin has worked for Lyra Health, Me Time, Block, Affirm, Inc., and Wells Fargo.
How can I contact Ed Lin?
You can use AeroLeads to view verified contact signals for Ed Lin at Lyra Health, including work email, phone, and LinkedIn data when available.
What schools did Ed Lin attend?
Ed Lin holds Mba, Marketing, Management & Strategy, Finance from Northwestern University - Kellogg School Of Management.
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