Edward Llorca Email & Phone Number

Toronto, On, Ca

*Laid off

Campaign and Program Development: My approach involves understanding the strengths of the product suite and building campaigns and programs based on historical data. The goal is to make the pipeline and revenue generation to be a predictive modelPlaybook Development: After understanding the historical data and strengths of the product suite, campaigns and programs will need to be built based on a fine mix between sales velocity and profitability of the product. Collaborating with sales AEs and SDRs to get the right message across to address customer/prospect pain points. Data-Driven Optimization: My data-centric approach involves the use of analytics and reporting tools to monitor campaign performance and extract valuable insights. Without the historical data indicating our base success metrics and pitfalls, I can better estimate where we should focus our (Sales& Marketing) efforts to yield the best outcome. (i.e. Increased NARR and reduced Churn to New Sales ratio)

Go-to-Market Strategy: The goal was simple: take over market share because we had a better product and/or support. Also, education of prospects and customers, our goal was to be the thought leader in the space of security compliance. Lead Generation and Conversion: My strategy mainly focused on a predictable lead journey with a tailored message for each funnel stage. Providing all the necessary information needed by the lead to decide to purchase. Marketing Automation and Lead Nurturing: I've optimized marketing automation and lead nurturing processes through email, content, and social channels, ensuring a seamless journey for leads from awareness to conversion.Notable mentions:- (MOPs) Automation tool migration, from Hubspot to Marketo- Assisted in improving lead scoring and lead acceleration tactics- Assisted and produced webinars (monthly and multi-webinar series)- Managed paid vendors and content syndication tools (planning, production, execution, and reporting post program/campaign)

Toronto, Canada Area

- Spearheaded demand generation strategy for EnCase Security and EnCase eDiscovery, driving growth through integrated marketing campaigns.- Collaborated cross-functionally with Sales, Product Marketing, and Content teams to develop and execute effective demand gen plans.- Created compelling content for webinars, landing pages, and online ads, directly addressing buyer pain points.- Navigated highly regulated industries, including governance, risk, compliance, and legal sectors.- Leveraged Eloqua expertise to optimize marketing operations and drive results.

Toronto, Canada Area

Digital Strategy Lead | CAA Club Group InsuranceLed digital strategy, promoting CAA and Orion brands across digital platforms.Enhanced channel engagement and supported partners with targeted digital communications.Designed and executed campaigns to boost brand awareness and partner engagement.Managed social media and optimized digital tools and platforms for improved performance.

- Managed corporate website, ensuring timely content updates and responding to dealer requests. - Oversaw new feature development and monitored web analytics for optimization.- Reviewed PPC analytics monthly, updating campaigns based on current offers and vehicle availability.- Collaborated with agencies to manage social media channels, ensuring consistent messaging and resolving challenges. - Coordinated annual content calendars and monthly photo shoots.- Led email marketing communications, ensuring compliance with CASL legislation.

Toronto, Canada Area

Content Management: Maintain and update global and local website content, including SEO, brand materials, and digital tools. Coordinate with the product team for digital marketing and ensure retailer compliance with marketing guidelines. Manage English and French websites using Sitecore CMS and proprietary systems.

Paralegal, Law

Activities and Societies: Paralegal Society of St. Clair College

Diploma, Graphic Design And Photography

Courses: Basic Adobe Photoshop CS4 Advanced Photoshop CS4 Product Photography Food Photography

Bachelor Of Arts, Communication Arts (Digital Media Arts)

(accredited by WES-World Educational Services Toronto; Took courses like (Marketing, Advertising, Media Management, Economics)