Driving England Rugby's digital transformation for over three years, my expertise lies in orchestrating customer experience and stakeholder management. With a background in both Digital and Technology Delivery Management, I have honed a strategic approach to marketing and customer engagement, ensuring that every initiative is impactful and aligns with our overarching goals.At the heart of my role is the ability to manage complex projects, leveraging analytics and Agile methodologies to enhance digital acquisition, retention, and engagement. Collaborating with diverse teams, I've propelled significant digital advancements, earning a reputation for excellence in delivering high-profile digital initiatives that resonate with fans and stakeholders alike.