Edward Mcfields Email & Phone Number

United States

Bellevue, Washington, United States

**Key Responsibilities:**- Managed and enhanced retailer program participation, maintaining robust retailer relationships and ensuring seamless alignment with marketing campaigns.- Advised on the selection of advertising products, optimizing promotional opportunities and driving sales.- Led a comprehensive search engine marketing campaign that greatly improved TPFG's visibility and Google ranking, utilizing cutting-edge SEO tactics.- Conducted client meetings to assess project scope and requirements, setting the stage for successful bespoke marketing strategies and enhanced client engagement.- Administered the marketing calendar, meticulously synchronizing content publication with new product and service launches.- Managed and evolved social media accounts for TPFG brands, fostering online interest and anticipation for new offerings.- Pioneered innovative digital marketing strategies across various platforms, significantly increasing customer engagement and brand presence.- Played a pivotal role in expanding TPFG's assets under management (AUM) by $440 million within a single year, largely attributable to strategic marketing efforts on a modest budget.- Meticulously monitored and analyzed all marketing campaigns, leads, and pay-per-click (PPC) metrics using Google Analytics and Cyfe, ensuring data-driven decision-making and campaign optimization.**Achievements:**- Successfully executed a search engine marketing campaign that surged our Google ranking, signifying robust online visibility.- Facilitated product-focused content creation, aligned with new launches, enhancing market anticipation and engagement.- Significantly expanded TPFG's assets under management (AUM) by $440 million in 2023, outperforming objectives despite a lean marketing budget.- Mastered using analytics tools to track campaign performance, transforming insights into actionable growth strategies.

Renton, Washington, United States

Embrace the power of precision promotions with our award-winning methods. 📈- Leveraged bilingual marketing prowess- Boosted promotions, coupons & loyalty metrics by 10%- Administered dynamic monthly retailer programsCreating synergy with Ad Agencies for on-target campaign delivery 🎯. Upholding brand consistency across the PACCAR Parts universe. The result? Unified, powerful messaging across all platforms.Fostering robust dealer engagement through regular Mailchimp updates 🤝. Supporting sales and dealers with thoughtfully crafted marketing communications, maximizing PACCAR Parts' impact in the US and Canada.Monitoring, analyzing and fine-tuning. A continuous cycle to strengthen marketing program participation, ensuring meticulous reporting and insightful billing 🔍.Guiding dealers through the marketing maze with hands-on visits and cutting-edge online training. Training that translates into tangible, successful stocking strategies for the products that matter.And it doesn't stop there. Our results speak volumes, echoing through departmental and management echelons, shaping strategy and informing decisions 📊.Together, in a tight-knit 10-person team, we're redefining branded marketing collateral, enhancing the sales narrative with innovative, compelling content.Our mission? To enliven advertising efforts through a blend of media relations, corporate communications, and social media prowess. Crafting bespoke marketing material to catapult product awareness skyward. 🚀By tapping into the rich veins of data through surveyed insights and meticulous research, we paint a portrait of customer needs and behaviors, driving our strategies forward 🌟.#MarketingExcellence #PrecisionPromotions #AwardWinningCampaigns

Fife, Washington, United States

**Social Media Establishment**: Launched and nurtured US FOODS' social media footprint in the Pacific Northwest, employing strategic communications and social media integration. This initiative significantly increased client engagement and boosted our organizational awareness and recognition.**Marketing Material Development**: Utilized an array of US FOODS templates to craft high-quality marketing brochures, offering documents, banners, pitches, and market information reports, all while strictly adhering to US FOODS brand standards.**Cross-functional Team Collaboration**: Engaged with virtual teams and partnered with the Region's Marketing and local office leadership to secure the success of various programs. My independent work ethic and ability to coordinate multiple tasks amidst numerous project priorities have been essential to this collaborative process.**Event Management and Strategy**: In close coordination with the Regional Marketing Manager, I have conceptualized and launched a series of branded events aimed at both customers and prospects. This included the planning and execution of events and trade shows across all three US FOODS markets.**Digital Marketing Expertise**: Directed all digital marketing efforts, including web development, email marketing, and social media. Designed, directed, and executed strategic communications plans while ensuring strict adherence to the US Foods' brand standards.**Sales Support and Collaboration**: Partnered with product development departments to fashion and keep marketing materials up-to-date for sales presentations and client meetings, facilitating a polished and professional approach to customer relations.Throughout my role at US FOODS, I have been committed to innovating and executing marketing and communication strategies that effectively meet the needs of our stakeholders and enhance the overall impact of our brand in the competitive food distribution industry.

George Town, Cayman Islands

Delivered exceptional service and genuine care to hotel guests, embodying the principles of trust, honesty, and attention to detail.Provided training to new staff members on company policies and procedures, ensuring a consistent standard of service excellence.Collaborated with kitchen staff and waiters to ensure accurate and timely order delivery, enhancing the overall dining experience for guests.Upsold high-profit items such as appetizers and mixed drinks, contributing to increased sales numbers and guest satisfaction.Maintained a flexible work schedule to accommodate the diverse needs of hotel events and guest preferences.Set a positive tone for the dining experience, serving as the first point of contact for incoming guests and creating memorable moments through attentive services.

Avon, Colorado, United States

Food and Beverage Associate Ritz-Carlton Bachelor Gulch, Avon, Colorado February 2008 - November 2011Provided exceptional service to high-end clientele in a casual yet elegant dining environment at signature restaurant outlets, including Buffalo Bar and Spago.Collaborated with kitchen and service staff to ensure the timely and accurate delivery of orders, maintaining the highest standards of service and guest satisfaction.Demonstrated flexibility in work schedule to accommodate the diverse needs of events and guest preferences, contributing to the seamless execution of dining experiences.Upheld the Ritz-Carlton's renowned service standards, creating memorable moments for guests through attentive and personalized service.Contributed to the success of banquets and events by setting up tables, chairs, linens, and table settings according to event requirements and themes.

Master'S Degree, Digital Communication And Media/Multimedia

Bachelor'S Degree, Business Management