Edward Meisner Email and Phone Number
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Respected executive with distinguished 20-year career leading sales teams of high-growth organizations and turnaround companies. Successfully built and expanded numerous sales teams, developed and pivoted product offerings to better scale organizations, negotiated large advertiser and partner contracts, elevated partnerships through consultative selling and leveraging senior agency and client contacts, established CRM and internal systems to strengthen corporate communications, developed compensation packages and advanced the careers of young talent. Participated in the launch of several sites, the scaling, sale and merger of numerous companies. Core competencies include: • Sales Management • Consultative Selling. • Contract Negotiations • Display, Video, Mobile • Agency & Client Relations • Start-ups • Programmatic/Big Data • DSP & Trading Desk Relations • CRM Systems • Audience Targeting Platforms • Client Event Creation • Pipeline Management • Native Advertising • Financial Forecasting • Social Marketing • Multi-Platform Campaigns • Compensation Modeling • Search Retargeting • Territory Organization • Event Sales & Marketing • Business Scaling
Nielsen
View- Website:
- nielsen.com
- Employees:
- 29140
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NielsenNew York, Ny, Us -
Board Member/ConsultantConsultant/Board Member Oct 2009 - PresentGreater New York City AreaWork as consultant and board member for several start-ups and charities.
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Director, Strategic AccountsLiveramp Jun 2022 - Aug 2023New York, New York, United States- Individual contributor selling LiveRamp's best-in-class ID Graph, which powered our Onboarding, Multi-Media Activation, CRM Data Appends and Cleanse, Measurement and Clean Room products.- Managed a territory consisting of auto, travel, telecommunications and sports leagues.- In my first year, working with brands and agencies, signed substantial contracts with the following logos: BMW, Major League Baseball, Peloton, Safelite, T-Mobile and Verizon. -
Director, Strategic AccountsNeustar, Inc. Mar 2016 - May 2022New York, Ny- Individual contributor selling Neustar's world-class ID Graph, Customer Intelligence, Customer Experience (Identity Management Platform, Omni-Channel Marketing/Activation), Measurement (Marketing Mix Modeling, Multi-Touch Attribution, Unified Analytics), and Clean Room solutions.- Worked with Fortune 500 clients, including: Target, L’Oreal, Citi, Santander, PepsiCo, Cigna, Prudential and more.- Received numerous sales leadership awards, including Employee of the Year, Account Executive of the Year, Largest Deal of the Year (in the company’s history) and others.- Member of the elite Velocity Team, tasked with mentoring and training sales directors. -
Vp, Eastern Regional Sales DirectorAdara Media Aug 2012 - Aug 2014New York, Ny- Built out and managed the Eastern Sales Team of Adara Media, the premier travel and shopping loyalty audience targeting platform, with over 250 million monthly uniques and over 1 billion profiles.- Within 2 years, grew East Coast revenues by 265%.- Hired a Southeast Regional Director, three Sales Directors, two Account Managers, a Media Planner, and created a Hospitality Team.- Developed programmatic sales with trading desks, DSP’s and DMP’s.- Negotiated multi-million dollar agency-wide contracts with Havas and OMD.- Working with brands and agencies, closed numerous first-time clients, including VW, Audi, KPMG, Microsoft, ABC, Lincoln, Verizon, AT&T, Discover, Macy’s, Porsche, MasterCard, jetBlue, Marriott, Delta, American Express, Allianz and more.- Worked with CEO, COO and CRO to develop presentation materials and new products, determine rates and minimums, create training programs for new employees, help set procedural policies and institute a new CRM system. -
Vp Sales, EastAddthis (Sold To Oracle) Oct 2010 - Aug 2012New York, Ny- Built out and managed East Coast Sales Team of the AddThis Audience Platform, a real-time DSP reaching social influencers and intenders, with 1.9 billion monthly uniques, the largest online audience at that time per comScore.- Within 22 months, grew East Coast online revenues by 472%.- Developed programmatic sales with all major agency trading desks, DSP’s and DMPs.- Established Southeast presence by opening Atlanta and N. Carolina offices; within 5 months, region was yielding over $1 million per quarter.- Opened New England office in Boston in 2012 and signed Liberty Mutual,Dunkin’ Donuts, jetBlue, Cigna, Chartis, Tuft’s Medical and more within 5 months.- Hired three Sales Directors, two Account Managers and two Media Planners in New York.- Working with brands and agencies, closed numerous first-time clients, including: VW, Audi, Dell, Microsoft, Pepsi, Shell, American Express, Exxon Mobil, ABC, Verizon, AT&T, DirecTV, Discover, Macy’s, Sears, Revlon, Wynn, Lenovo, GE and more.- Assisted CRO and SVP with feedback on all marketing materials and positioning,developing rates and minimums, providing feedback from marketplace, training newemployees and setting procedural policy.
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Managing Director, Eastern U.S. SalesPenske Media Corporation Jun 2009 - Sep 2010New York, Ny- Oversaw Eastern sales of Movieline.com, HollywoodLife.com, DeadlineHollywoodDaily.com, Mail.com, OnCars.com and BGR.com- Reorganized New York office and hired two new Sales Directors.- Within 14 months, grew online revenues by 520% and event revenues by 370%.- Established Emmy and Oscar “for your consideration” programs for Deadline.comcreating over $2 million in revenue in first year.- Created the presentation, events and advertising promotional materials for the national sales force for Movieline.com and Deadline.com.- While managing a team, was the leading online producer in East Coast, selling over$1.5 million annually.- Closed numerous first-time clients, including: Altoids, HBO, Showtime, Fox, Oxygen, SyFy, Turner, USA, Comcast, Focus Features, Sony Pictures, CBS Films, Warner Bros, Weinstein, Summit Entertainment, Epix, H&M, DVF, Kettle One, Don Julio and more.- Maintained relationships with numerous online agencies, clients and PR firms. -
Managing Director, East CoastVariety (Sold To Penske Media Corp) Jul 2006 - Jun 2009New York, Ny- Oversaw print, online and event sales in the New York office, and consumer (non-endemic) and online sales globally.- Within six months, promoted to member of the senior management team.- Managing a staff of 12, including the New York office, two external reps, and the domestic consumer sales team, responsible for over $37 million in sales annually. - Grew online sales by 50% in 2006 and 2007, and by 40% in 2008.- While managing a team, was the leading online producer in East Coast, selling over $3 million annually.- Closed numerous first-time online advertisers, including: Porsche, Mercedes-Benz, American Express, Las Vegas CVA, Audi, Stella Artois, Heineken, Absolut, BMW, Samsung, Sony, Ralph Lauren, Diane Von Furstenberg, Jet Blue and more.- Maintained relationships with numerous online agencies, including: Digitas, Beyond, OMD, Universal McCann, Modem Media, Critical Mass, Carat, Horizon, Deep Focus, Morpheus Media, MediaVest, MindShare, MPG, Special Ops, Avenue A/Razorfish, Mediacom, Media Contacts, Media Storm, Initiative, Moxie, Haworth and more.- Invited to participate in several IAB executive roundtable dinners, where industryopportunities and challenges were discussed.- Grew consumer print sales by 17% in last 12 months.
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Managing Director, Online SalesPlanetout, Inc. Jun 2003 - Jul 2006New York, Ny- Member of the team that took Gay.com public and consulted on the acquisition of LBI Media after launching Advocate.com, Out.com, OutTraveler.com and HIVPlus.com.- Grew sales for 3 years at an average annual growth rate of over 300%.- Trained LBI print salesforce on online and integrated sales.- Working with marketing and editorial, developed native advertising opportunities for clients.- Advised on the redesign and promotion of all four LBI sites.- Organized online sales staff and recruited for new online-only sales positions.- Selling a territory in addition to managing, signed numerous first-time advertisers to the gay community, including: Intel, Redken, Nivea, Gillette, E-Loan, Diners Club, Neiman Marcus, British Airways, Diesel, Casio, ING, IndyMac Bank, HP and more.- Provided diversity training for Fortune 500 firms such as State Farm, Intel and Wells Fargo.- Helped with the merger of the LPI online sales staff with PlanetOut.com staff.
Edward Meisner Skills
Edward Meisner Education Details
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B.S. Commerce With Concentrations In Finance And Marketing
Frequently Asked Questions about Edward Meisner
What company does Edward Meisner work for?
Edward Meisner works for Nielsen
What is Edward Meisner's role at the current company?
Edward Meisner's current role is Sales Executive Working for Online Content Providers, Martech and Adtech Companies.
What is Edward Meisner's email address?
Edward Meisner's email address is em****@****tar.biz
What is Edward Meisner's direct phone number?
Edward Meisner's direct phone number is +191752*****
What schools did Edward Meisner attend?
Edward Meisner attended University Of Virginia.
What are some of Edward Meisner's interests?
Edward Meisner has interest in Boating, Skiing, Gardening, Music, Arts And Antiques, Tennis, Performing Arts, Travel.
What skills is Edward Meisner known for?
Edward Meisner has skills like Online Advertising, Digital Media, Digital Marketing, Start Ups, Advertising Sales, Integrated Marketing, Online Marketing, Social Media, Web Analytics, New Business Development, Social Networking, Analytics.
Who are Edward Meisner's colleagues?
Edward Meisner's colleagues are Pat Purcell, Navneet Kumar Singh, Maya Dewi, Bennett Martinez, Anas Shaikh, Victor Arencibia, Qi(Carina) Wang.
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