We design, build, and manage extraordinary luxury rental experiences.

Strategic product marketing agency helping high-growth companies with GTM strategy, positioning & messaging, thought leadership, inbound content & PR, product launch, sales enablement, and more.I leverage proven methodologies such as Jobs-to-be-Done (JTBD), Sales Ready Product (SRP), Capability Maturity Model (CMM), and Product Led Growth (PLG) to help companies find product-market fit faster, establish a defensible market position, and accelerate growth.

Created category-first Capability Maturity Model (CMM) for Connected Work, which served as the foundation for thought leadership, content, and PR. The “CWMM” was leveraged company wide for keynotes, webinars, pitches, QBRs, etc.Led organizational shift from minor PM-led feature releases to quarterly cross-functional product launches, built around integrated themes, and focused on capabilities, benefits, and customer value.Leveraged Sales Ready Product (SRP) methodology to develop GTM strategy, positioning, marketecture, messaging, and sales playbooks for new vertical "Accelerators.”Established sales enablement CoE and created repeatable playbook template. Developed pitch decks, solution briefs, datasheets, customer success stories, product overview videos, release landing pages, etc.

Managed team responsible for demand generation, including vertical prospecting campaigns, inbound ABM, paid acquisition, events, and lead nurturing. Grew MQLs by 78% YoY and MQL-to-SQL conversion by 20% YoY.Launched "Parsed Monthly" subscription newsletter, outperforming all previous nurtures by over 50% and generating 4,000+ new names with the first send.Oversaw development of new digital infrastructure, enabling accurate lead-source attribution, real-time KPI reporting and dashboards, and full-funnel lead tracking, from first touch to SQL.

Launched company out of stealth with new branding, website, messaging, and content portfolio. Created videos, testimonials, white papers, infographics, and blogs. Enabled commercial team with pitch decks, solution briefs, and case studies for multiple audiences.Defined "Offer Innovation" as new category and positioning Eversight as the leading solutions provider. Evangelized with industry analysts and press, earning coverage in analyst reports and trade publications.Implemented marketing automation and create ABM pipeline acceleration and nurture campaigns, including email marketing, website personalization, retargeting, and social.

Oversaw all corporate comms, including AR/PR, social media, website, and blogging. Owned analyst relations and evangelized “Profitable Selling” to reposition Vendavo from the "Price Optimization" category to "Sales Effectiveness." Added analysts from Forrester, SiriusDecision, CSOInsights, and Aberdeen. Earned SiriusDecision Vendor Evaluation.Built and rolled out internal pricing and quoting tool covering entire product portfolio, including perpetual vs. subscription, hosting, and discount approval guidance.

Led complete repositioning and rebrand to pivot from price management and optimization to “Profitable Selling,” including all new messaging, website relaunch, animated videos, logo & tag, infographics and an eBook (http://goo.gl/svmox).Developed unique market "view point" to serve as the foundation for thought leadership and new “Profitable Selling” category positioning.Drove ongoing content development, including data sheets, solution briefs, presentations,webinars, and videos, as well as sales enablement tools and assets.Awarded with 2013 Pinnacle Club trip (only non quota-carrying recipient).

Developed complete sales enablement kit, including new signature presentation, sales guide, solution briefs, data sheets and customer success snapshots. Managed thought-leader webinar program, including largest ever webinar with over 200 registrants using email marketing, retargeting, SEM and social ads. Created and managed video program overseeing the creation of 50+ videos, including customer success, executive & partner, product introductions and main stage keynotes.Drove demand generation and registration for annual Profit Summit event, growing it by 30% over previous year using Marketo and Cvent.

Lead requirements gathering and documentation to capture, improve, and automate key business processes using BPM tools and methodologies. Develop templates and processes to standardize BPM requirements gathering and documentation, leading to a 30% reduction in time-to-development.Manage client engagement including scope and timeline, deliverables, success metrics, testing, product demos and training.Deliver automated processes accessible through a web browser, enabling clients to perform mission-critical activities with an average of 75% less time.

Managed custom implementations of a proprietary CRM application, PatientPlus, for internal groups serving large pharmaceutical clients.Designed and documented CRM application customizations, tailoring baseline system to meet specific program workflow requirements.Pioneered several key enhancements to baseline system to reduce time-to-market for future system implementations.Standardized requirements gathering process and PRD template, and optimized application workflow, leading to 20% fewer post-production issues.

Launched case-management program and managed team of 15 representatives, providing benefit verification and patient assistance of high-cost specialty medications. Collaborated with IT to improve CRM system workflow and business rules, leading to a 300% lower process throughput time per patient.Created core program processes and materials, including SOPs, HIPAA guidelines, scripts, and training manuals. Led process improvement for key program processes, reducing new hire onboarding time from three weeks to two weeks, or by over 30%.