Directs a high-performing demand generation marketing team focused on integrated marketing campaigns, field marketing, and thought leadership for Tyler’s federal case management software business.Leads marketing strategy for eight business units across federal, state, and local public sector markets, including marketing plan development, collaboration with sales and product teams, budget management, and reporting and analysis.Responsible for marketing Tyler’s channel partner program, fostering collaborative lead generation programs, developing co-marketing content, and optimizing Marketing Development Funds to grow and accelerate partner sales pipeline and revenue.

MicroPact was acquired by Tyler Technologies in February 2019. See description under Manager, Marketing Programs at Tyler Technologies.

Developed and managed a multi-channel lead generation initiative supporting AARP membership acquisition and renewals.Provided integrated marketing and campaign management services, including researching new lead generation opportunities, negotiating contracts, devising campaign strategies, and performance analysis.

Directed demand generation marketing team focused on campaign management, email marketing, field marketing, lead generation and management, marketing operations, and web optimization for global education business.Responsible for the global strategy of aligning product lines (4) and international field offices (3), which included standardizing the use of marketing technology, email and campaign marketing, and lead generation and management.Managed the team in increasing total global inbound inquiries by 20%, year-over-year, through streamlining processes, improving and optimizing ongoing activity, and implementing new initiatives.Developed programs to increase the number of marketing qualified leads distributed to the sales organization, which included aligning content to nurture stages, optimizing processes for follow-up, and building insightful and actionable reporting.

Developed and executed campaign strategy, which included collaborating with the marketing communications team, enabling sales team participation, and analyzing ROI in order to improve future efforts.Drove the entire lifecycle of events, conferences, and tradeshows, which included development of pre- and post-event campaigns, management of onsite lead generation activities, and measuring ROI for every event.Implemented a professional development program with the focus on training sales and marketing team members and creating a methodology for lead follow up, event management, using social media responsibly, prospecting, etc.Developed a set of guidelines for managing inbound sales leads and working them through the sales funnel. Generated a plan for each prospect touch point within the sales funnel.

Responsible for Hobsons marketing, including field marketing, conferences and events, and lead and demand generation. In addition, worked with sales leadership to implement best practices to increase sales effectiveness and align marketing and sales.

Responsible for $4 million in revenue for Washington, D.C. office of national test prep company;Increased revenue and student enrollment, year-over-year, for prep courses and tutoring through direct marketing, interactions with prospects, and public relations.

Responsible for development and fundraising efforts of international public affairs non-profit, reporting directly to the VP Development and CEO. Coordinated with co-workers, board members, and volunteers throughout the world to manage and utilize information for current fundraising projects. Coordinated and staffed special events for donors, vendors, and volunteers.

One of only 12 graduates selected nationally for full-time, paid position on the corporate staff of the nation's largest college fraternity; Responsible for management, on-site leadership, and job training of over 1400 members and volunteers in a three-state region; Increased revenues by 4% over the previous year's total through new member recruitment; Recruited and educated alumni and volunteers to ensure financial stability for chapters with assets in excess of $8 million.