Edward has focused his career on helping companies grow. He is now a senior advisor with Warburg Pincus helping scale companies across their portfolio. He provides similar services to a select group of non-Warburg companies. His book, Marketing BS is being released this fall with Lioncrest. As part of the book he is speaking both privately and publicly. Public event list can be found here:https://www.marketingbs.com/post/marketing-bs-the-eventIf you would like to sponsor him to speak at your organization or would like a free copy of the book before publication, please reach out to edward at marketingbs dot comPrior to his current advisement work Edward was Chief Marketing Officer at General Assembly, where he helped build and prepare the company for a $412.5mm sale to Adecco in 2018. During his five years at A Place for Mom, Edward steered the company from the brink of collapse to generating more than 30% year-over-year growth over multiple years. A Place for Mom is now the largest senior-living referral service on the planet. While Vice President at Expedia, Edward created the VIP Hotel program which is now at 4000+ hotels and generating a 22% lift in stays for Expedia’s elite customers. He also created Expedia Rewards (a points-based loyalty program), and Expedia’s first landing pages testing team (which now runs 2000+ tests/year).Prior to his executive positions, Edward worked as a consultant for McKinsey & Company and in account management for Procter & Gamble. A Wharton MBA graduate, Edward honed his global perspectives by working and living on four continents, including a year in Africa.On the side his involvement in comedy has included being a finalist in the Melbourne Comedy Festival, a five-time national finalist coach in the Canadian Improv Games and the author of the one-time top selling improv book on Amazon, The Ultimate Improv Book.