Edward Olsen

Edward Olsen Email and Phone Number

GLOBAL GM of Digital Advertising & Vice President of Outcome Based Financing at Quantela Inc. @ Digital Alpha
Edward Olsen's Location
San Jose, California, United States, United States
Edward Olsen's Contact Details
About Edward Olsen

• Global Executive and subject matter expert for Digital Transformation and ROI Strategies for Cisco IOT Group (formerly Sports and Entertainment) working with over 400 customers including teams/venues, malls, retail chains, casinos, resorts, hotels, airports and transportation hubs worldwide helping them redefine their digital strategy/digital transformation, enhancing the customer experience, supporting business intuitive and increasing revenues through Cisco's technology including: Cisco Vision (Formerly StadiumVision) digital signage, HD Wi-Fi, Wi-Fi On-Boarding portals and mobile apps. • Eighteen years experience in creating and managing successful digital signage solutions/strategies, digital signage content creation, mobile activations, advertising, sponsorship, marketing, promotion, and sales initiatives.•Created and sold digital signage content, advertising campaigns, sponsorships, and promotions to over 150 Fortune 500 companies including: AT &T, Anheuser-Busch, Intel, Boole and Babbage, Chevron, BMW, Mercedes Benz, Porsche, Nissan, Milk Adversary Board, Adaptec Software, Hitachi Consumer Products, Samsung, The Tech Museum, Levi Strauss, NASA, Netscape, Sony, Coca Cola, Fujitsu, Electronic Arts, ESPN and Universal Studios.•Digital Signage Solutions Specialist with extensive experience with Digital Signage systems, sales, content creation, ROI projections and the utilization of digital signage systems or mobile platforms for any market or industry. •Excellent communication and documentation skills including: content/product/requirements/guidelines/best practices documentation, client presentations, sales presentations, customer marketing materials, and strong project management team leadership skills.•Extensive experience in developing world class content including: digital signage content, graphics, motion graphics, video, multimedia, HTML5 based content, advertising and sponsor activation programs.•Associated projects have won over 200 awards.

Edward Olsen's Current Company Details
Digital Alpha

Digital Alpha

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GLOBAL GM of Digital Advertising & Vice President of Outcome Based Financing at Quantela Inc.
Edward Olsen Work Experience Details
  • Digital Alpha
    Operating Partner
    Digital Alpha May 2020 - Present
    Henderson, Nevada, Us
    Currently driving monetization activities in North America for Quantela and assists selected DA portfolio companies on monetization plans and validation of projects and opportunities worldwide.
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  • Quantela Inc.
    Vice President Of Outcome Based Financing At Quantela Inc.
    Quantela Inc. May 2020 - Present
    Billerica, Massachusetts, Us
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  • Quantela Inc.
    Global Gm Of Digital Advertising & Vice President Of Outcome Based Financing
    Quantela Inc. May 2020 - Mar 2024
    Billerica, Massachusetts, Us
    Working with Smart City Customers to expand their technology offerings and help them create a solid revenue generating plan to pay for the technology.Creating new strategies to expand Quantela and its partners into new verticals.Create revenue analysis for all Smart City Technologies that can drive revenue and/or cost savings.Develop and support all Outcome-based financing projects.
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  • Cisco Systems
    Global Roi & Digitization Strategist, Cisco Sports, Entertainment & Consumer Industries
    Cisco Systems Mar 2010 - May 2020
    San Jose, Ca, Us
    My responsibilities have expanded to include not only working with Top sports teams and brands worldwide but now include working with customers in other verticals including Retail (Mall of America, Harrods in London, OXOXO in Mexico, and FGL in Canada), Airports (including GTAA in Toronto, Heathrow in London and Reagan/Dulles Airports in Washington DC) I continue to work with over 200 of customers worldwide in over 40 countries and with over 400 brands. I work with each customer to develop their content and ROI strategy as it applies to IPTV Digital Signage, and our Mobile Intelligent WiFi On-boarding solutions that are creating new opportunities to influence, educate and drive revenue, My expertise is in creating a digitization strategy that includes customer/consumer experience and monetization. I provide customers with information on industry standards and best practices so they can provide the highest level of engagement combined with a level of expertise to set them up to monetize Cisco technologies at the highest level. This includes: ROI modeling, working with each customer to help define their rate cards, activation packages, and even the optimized placement of all displays. I also managed creative teams for world-class events including: NFL Super Bowls, World Cup events, London 2012 Olympics, Airports, Casinos, Retail Chains, Malls, Brazil 2016 Olympics and the Champions League Event at Wembley stadium.
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  • Action 3D /Golden Leaf Pictures
    Director Creative Services & Sponsorships
    Action 3D /Golden Leaf Pictures Nov 2008 - Feb 2010
    Us
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  • Marketlinx/Agentachieve
    Manager Product Communication Group/Product Manager
    Marketlinx/Agentachieve Nov 2005 - Nov 2008
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  • Hdmedianet
    Director Of Digital Signage Services And Sales
    Hdmedianet Sep 2004 - Nov 2005
  • Enterprise Broadcasting Corporation
    Director Of Media Services And Sales
    Enterprise Broadcasting Corporation Feb 2001 - Jun 2004
  • How2.Com/Parago
    Vice President Of Creative Services
    How2.Com/Parago Jun 1999 - Jan 2001
  • Broadcast Production Group
    Creative Director/Vice President Of Creative Services
    Broadcast Production Group Apr 1995 - Jun 1999

Edward Olsen Skills

Mobile Devices Advertising Digital Marketing Social Media Video Production Marketing Strategy Creative Direction Strategic Planning Product Management Digital Media Video Business Development Project Management Go To Market Strategy Digital Strategy Strategy Marketing Management Content Strategy Competitive Analysis Strategic Partnerships Sales Program Management Sponsorship Product Marketing Integrated Marketing E Commerce Networking Roi Strategies Customer Experience Crm Lead Generation Start Ups Saas Online Marketing Multi Channel Marketing Iptv Digital Video Email Marketing Cloud Computing Online Advertising Salesforce.com Social Media Marketing Seo Solution Selling Sales Presentations Mobile Applications B2b Marketing Content Management User Experience

Edward Olsen Education Details

  • College Of San Mateo
    College Of San Mateo

Frequently Asked Questions about Edward Olsen

What company does Edward Olsen work for?

Edward Olsen works for Digital Alpha

What is Edward Olsen's role at the current company?

Edward Olsen's current role is GLOBAL GM of Digital Advertising & Vice President of Outcome Based Financing at Quantela Inc..

What is Edward Olsen's email address?

Edward Olsen's email address is ed****@****bal.net

What is Edward Olsen's direct phone number?

Edward Olsen's direct phone number is +140851*****

What schools did Edward Olsen attend?

Edward Olsen attended College Of San Mateo.

What are some of Edward Olsen's interests?

Edward Olsen has interest in Animal Welfare, Children, Arts And Culture.

What skills is Edward Olsen known for?

Edward Olsen has skills like Mobile Devices, Advertising, Digital Marketing, Social Media, Video Production, Marketing Strategy, Creative Direction, Strategic Planning, Product Management, Digital Media, Video, Business Development.

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