Eddie Peckels Email & Phone Number

Since inception in 2009, Capstone Hospitality has dedicated itself to revitalizing private country clubs through immense action and focus on membership. Membership is integral to a club's success, however many Clubs have difficulty sourcing new members and are in need. Through a proven business model and experienced, passionate sales professionals, Capstone penetrates untouched markets through research, outreach, action and a team approach. The Capstone Team is comprised of experienced sales professionals, many of whom have a background in golf. Maintaining a competitive spirit and love for the game has translated to an increase in membership revenue by a minimum of 50%. Learn more at www.capstone-hospitality.com

Responsible for all membership sales and marketing efforts to exceed goals for net members added, dues, initiation fees and member engagement while cultivating positive relationships with members and staff. Sales and Marketing-$1.66 million in initiation fees sold (52% above trend)-$63,600 annual ADDED dues impact (31% above trend)-155 NET new memberships added (29% above trend)-769 total transactions in 2 years and 5 months (membership upgrades, reinstatements, and new)Member Retention-Conducted Analytics study on member attrition. Identified 3 primary factors that had high correlation with resignations. Created algorithm to help identify high-risk members and catch them before they resigned. Preliminary findings were promising; we were excited to see a preliminary impact of approximately 20% decrease in attrition. Member Engagement -Increased attendance at various member functions through relationships and execution of an intra-club sales process. Executed outbound calls to membership to drive attendance at important club functions. -Planned and executed New Member Orientation Tours and Member Mixers

Longeood, Fl

Led teams in hospitality and theme park industries around the U.S. toward employee engagement and incremental revenue goals. Theme park teams generated over $22 million in incremental sales during residency. Hospitality teams generated incremental revenue impact of $2.63 million during residency.Key responsibilities:- Conducted steering group meetings with key influencers to discuss roadblocks and opportunities to drive revenue and employee engagement- Facilitated seminars in each industry engagement designed to teach key service and sales topics and inspire frontline teams to maximize their impacts on guest satisfaction and incremental revenue- Mentored supervisors and management teams toward professional goals- Drafted incentive plans for partners' frontline agents and management teams- Participated in new business discoveries for potential clients in theme park and golf - Drafted scripts for virtual training videos, used in both our resort/hospitality and theme park engagements- Supported client integration of FPG's proprietary SAAS platform for hospitality partners

Farifax, Va