Edward Ramirez Email & Phone Number

Austin, Texas, United States

I work with senior executives of major US auto manufacturers to define and execute their digital marketing strategies across business units and regions. I work within the Adobe ecosystem, across license and services specialists to identify and sell opportunities to evolve the client's capabilities. I then work with consultants from each of our 5 lines of businesses (by Adobe product) to deliver the digital capabilities from a technology standpoint and then work with the business teams to adopt these technologies and measure progress on activation and business impact over time. I have delivered measured value (alongside our matrixed team) upwards of $120M over the last year for my client, which is a 10X ROI in one year.

Austin, Tx

I work with senior executives of a major US auto manufacturer to define and execute their digital marketing strategies across business units and regions. I work within the Adobe ecosystem, across license and services specialists to identify and sell opportunities to evolve the client's capabilities. I then work with consultants from each of our 5 lines of businesses (by Adobe product) to deliver the digital capabilities from a technology standpoint and then work with the business teams to adopt these technologies and measure progress on activation and business impact over time.

Austin, Texas Area

I am responsible for the successful delivery of services across the Experience Cloud to our top accounts within the Travel and Hospitality industry while also internally delivering on the P&L. I work with our client executive sponsors to identify and prioritize top digital marketing goals and work with our outstanding Adobe consulting team to execute to those plans. These accounts span across airlines, cruise and hotel clients, and are among Adobe's largest partners in any vertical.

Austin, Texas Area

I manage a team who delivers Optimization and Personalization capabilities and business value to our clients across Strategic, FSI, Retail and Travel accounts.

Austin, Texas Area

I worked with the executives of our largest and most strategic accounts to develop their optimization and personalization programs. I worked with them to develop the vision and roadmap to meet and exceed their revenue and other key performance indicators and sold the license and services to achieve that vision.

Austin, Texas Area

I work with Adobe client executives to craft and deliver their digital business optimization strategies across all industries. I have delivered hundreds of millions of dollars of incremental revenue for my clients using proven digital optimization methods across channels.Specifically, I provide strategic guidance to executive leadership including:- Matching customer digital behavior to optimal experiences with my client's brand- Leading and delivering digital strategy projects to answer complex consumer and business questions and to meet key business objectives- Provide digital marketing strategy and benchmarking across clients in a specific industry- Employ a hypothesis-driven approach with expert ability to uncover insight from data and lead analytic projects. - Use analytics teams to cultivate insights on customer behaviors and to develop a data-driven roadmap- Delivered digital marketing vision and strategy to executive level audiences- Built executive relationships with my clients and key departments within and outside the core optimization team to build an ecosystem focused on delivering optimized client experiences.

Austin, Texas Area

Manage Adobe's global executive relationship with our largest and most strategic accounts.

* Responsible for overall client satisfaction* Drive strategic online marketing and business optimization initiatives* Drive adoption of all Omniture products including SiteCatalyst, Insight, and Test and Target* Assist clients in realizing and recognizing their ROI from SiteCatalyst and other Omniture products and services* Manage all Omniture resources assigned to support the client* Manage all custom development and professional service requests

Led the IT global launch of salesforce.com's marketing capability

Managed global group of product managers in the online and offline space. Implemented Dell's customer master database in EMEA and initiated launch in Latin America. Was also responsible for the launch of salesforce.com in EMEA and evaluation of a global web analytics and web optimization tool.

Moved from Network Solutions group to lead the eCommerce Capability Development Center for Accenture. I was responsible for the development of a training curriculum for the US Consulting organization. Worked with multiple vendors to learn about their products and vision for the future. Participants chose specific tracks of architecture, development, content creation, and analytics. Set the entire organization and trained over 600 consultants over 4 months.As consultants participated and left the Development Center, I was asked to consult on multiple projects regarding eCommerce strategies and vendor selection. I developed the eCommerce strategy for multiple clients in multiple industries, including healthcare, government, and telecommunications. One of my healthcare clients, asked me to stay on full time to execute the eCommerce strategy I developed for them. I led their eCommerce development team, working with the marketing department to develop and measure campaign effectiveness.

Joined the Network Solutions group and worked with various clients in the US, Latin America, and the Caribbean to design and build corporate data networks. Roles ranged from analyst through senior design architect specializing in remote network access. Was promoted to manager in 1998.