I’ve been fortunate to lead marketing teams at 4 B2B SaaS companies- from startups to public companies ($10M-$150M in ARR).I’m inspired by marketing that engages customers, delivers value and drives bottom line impact. While my playbook has constantly evolved (strategy, content, creative, channels, tools, etc.), I’ve delivered growth consistently, e.g.; In the 3 quarters leading up to its NYSE IPO, I increased marketing-sourced bookings at Enfusion by 600%.In communicating plans and outcomes to the ELT and Board, I couch narratives in data; how leading indicators translate into outcomes that matter to the business (usually that means pipeline and ARR). Increasingly, it’s important to look at what’s working across marketing, sales, inside sales and partners that the business can align on go-to-market strategy and where to invest.One of the most counterintuitive things I’ve discovered about data is how it fuels creativity. Having the means to measure outcomes gives marketers more leeway to experiment with new approaches.I value transparency and clear communication. I take great joy in leading and mentoring teams, especially in fostering individuals' career growth. My viewpoint is global, having spent a few years living in Europe, managing across geos, and speaking French and German fluently. For balance, I bike, fish, ski and practice martial arts.Specialties: • Demand generation• Brand communications• Content creation• Digital marketing • Sales and Inside Sales enablement • Partnerships