Edward Reading Email & Phone Number

United Kingdom

United Kingdom

Feltham

London, United Kingdom

Kingston Upon Thames, United Kingdom

Coralville Iowa

1.Serve as voice-of-the-customer to drive mid-sized projects and specialty products through the product development process, specifically Men’s Health & EMT product lines.-Perform market research and segmentation ensuring business cases and project ROI documentation is accurate and complete.-Collaborate with cross-functional teams to develop and provide concise product definitions responsive to customer needs and market opportunities. -Coordinates product line expansion evaluations and sustaining product line updates to maximize product life.2. Collaborate with Marketing Communications and Product Management team members, define and implement marketing campaigns.Plan the launch of new products and releases and collaborate with cross-functional team for implementation of the plan.-Develop product positioning and messaging to highlight key differentiators of products-Assess effectiveness and ways to improve our communications process both internally and externally.-Provide support for marketing collateral, advertising materials, marketing campaigns, tradeshows and other promotional activities as needed.3.Drive portfolio management activities for Men’s Health & EMT product lines.-Develop near and long-term product roadmap strategies by evaluating the current line and aligning with emerging clinical trends.-Support regular product pricing reviews and updates as needed.Coordinate customer communications, notifications and product training.4.Deliver sales channel support as needed-Produce training support materials for a multi-channel sales organization, including: direct, OEMs and distributors-Provide booth staffing as needed at tradeshows. Communicate with customers and provide feedback to company during tradeshows.

• Liaised with outbound and inbound sales team to create coherent messaging for medical devices• Collaborated with medical professionals in the ultrasound field to understand current gaps in the medical device market and created marketing strategies for email and print channels• Constructed value-streams for products to effectively segment a complex medical market • Effectively utilized Oracle and Sales Force to successfully target and deliver messaging to different professional within the healthcare system

Pella Iowa

-Led a team of 5 MBA students over a five month project to analyze and distill mega trends that affect the windows and doors industry. -Led bi-weekly meetings to closely manage the project and fulfill the end objectives-Fostered a cohesive and product team environment -Presented slide deck of strategic insights to board of directors

Cedar Rapids, Iowa Area

-Conduct primary qualitative research with on and off-premise customers to identify which promotions drive incremental sales- Analyze sales data to better understand the role of social media in the marketing mix - Present recommendations and concrete action plan for future marketing strategies focused on maintaining healthy B2B relationships and increasing consumer engagement with brands

Iowa City, Iowa

• Analyzed competitor market positions and constructed value-streams and value-propositions for IDx’s new product line• Developed dedicated materials for both the US and EU target markets through working with IDx’s legal and international sales teams, requiring me to conduct an analysis of FDA regulations, the competitive landscape and different communication channels• Crafted content for all print and electronic marketing materials and collaborated with graphic designer to brand IDx’s new product line

Chicago

Work with a team of MBA students to consult with StarCom Media drawing insights on MillenialsConduct primary and secondary research on the marketplaceConstruct a visual narrative of the data for presentation to the company

Worked for UI Recreation and Wellness Services to train & motivate five clients in weekly or bi-weekly sessions to meet specific personal goals.Conducted preliminary health assessments to determine the mode and intensity of exercise.Continually assessed clients’ progress to develop personalized training & nutritional programs.

Researched & prepared a capital grant for the maintenance & development of the building working in conjunction with Facility Manager & non-profit groups housed within Old Brick.Formulated ideas for future projects & events to market the heritage of the historically listed building.Conceived & constructed marketing materials including a promotional pamphlet

Identified & isolated a market gap in Tier-2 Chinese cities for health supplements.Developed a business plan to cost, source, package & export six supplement products to China.Conducted market research to develop branding. Created logo, labels for bottles & bi-lingual website. Built a strong customer base at independent gyms & supermarkets.Gained understanding of social and business culture in China.

Developed & delivered an oral English curriculum for 7th grade mixed ability classes of 70+ students.Taught extra conversation groups for students progressing English to a university level.Gave guest lecture/presentations on Western teaching methods to the Qinghua District School Board. Developed personally through increased sense of patience, empathy & inter-cultural awareness.

-Developed customer value proposition marketing demonstration materials & illustrative technical models for use at Shell’s commercial shows across the world.-Performed carbon-footprint profiling to improve the eco-friendly image of the Shell corporation by emphasizing efficiency & clean consumption of their energy products.-Produced a photographic compendium of fuel contaminants with team & co-wrote a CO2 emission Q&A technical manual for use by non-specialized Shell customers in the field.

Master Of Business Administration (Mba), Marketing

M.A, Research History

Analytical research & critical evaluation of terrorism in the modern world through independent research; peer-reviewed presentation.

B.A, History

Senior thesis: A Macro-economic Study of the Third Reich Primary focus: American Studies, British Social History, The Enlightenment.