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Experienced Executive, Advisor and Operator with proven strategy and execution experience to build and transform organizations, define and launch differentiated products, grow revenue, and turnaround teams. While at Citrix for 20+ years I served in leadership positions globally across Sales, Products and Marketing with the final 10 years as Vice President. Along the way, my entrepreneurial spirit had me dabbling in Real-estate, SaaS Startups and Turnaround Consulting. This led to eventual Partnerships, Board Memberships, and Operating roles at a PropTech startup in Community Management - ONR (www.onrapp.com), Short-Term Rental leader in Gainesville FL - Southern Comfort Properties (www.staygainesville.com), and a 30 year-old organization in Global Secure Payments Solutions – Printech (www.printech.com).As a passionate leader, mentor and coach, I thrive on people development, problem solving and strategic thinking. Non-professionally, I enjoy volunteering for a Special Needs non-for-profit and Youth Coaching through ReGenerate.org, who provide underrepresented high school students access to technology based career training and advanced-skill job placement. Specialties: Sales Talent and Process Leadership, Data Driven Marketing and Analytics, Product Strategy and Development, Cloud Transition Sales, Consultative Sales Process, Field Sales Management, Digital Sales Management, Channel Sales and Development, ISV Partnerships, Public Speaking, Talent Development
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Head Of SalesCinc SystemsFort Lauderdale, Fl, Us
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Partner, Board Member And Chief Revenue OfficerOnr May 2021 - PresentMiami, Florida, UsONR is the All-In-One Community Management Platform for Condos and HOAs, specifically designed to tackle 21st-century challenges Property Managers, Board Members, Owners and Residents face. -
Partner And Acting Chief Product OfficerCashcloud Aug 2019 - PresentMiami, Fl, UsCashCloud - www.getcashcloud.com (Parent Company - Printech Global Financial Solutions) provides secure payment solutions that integrate with ERP and homegrown Accounts Payable systems to provide the ultimate flexibility in check printing, ACH, and electronic payments for organizations across 25 Countries. As advising Chief Product Officer and Chief Revenue Officer, I'm involved in designing and bringing to market the next generation Cloud SaaS platform called CashCloud, which brings this flexibility to the Cloud, extending into Digital Wallets and Crypto-Currencies for the future of payments. -
Partner And Acting Chief Operating OfficerSouthern Comfort Properties, Llc May 2021 - PresentStayGainesville.com, the brand name for Southern Comfort Properties (SOCO) is a Traveler Award winning, Short-Term Property Management Specialist and AirBnB Superhost in the Gainesville, FL area. Locally owned, Locally managed. www.staygainesville.com
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Growth Advisor And Executive Coach2Swell, Corp. Aug 2022 - PresentAventura, Florida, Us2Swell is a trusted advisor to its clients - elevating them, their company and team to their maximum potential. Our experience is a unique blend of successful Executives, Operators and Entrepreneurs who can advise not only on strategy, but tactical execution and organization development. www.2swell.com www.cxocoaching.io -
Vp And Gm Of Canada SalesCitrix Jan 2019 - May 2021Fort Lauderdale, Fl, UsAs VP and GM of Canada Sales, my responsibility spans the full P/L and growth of Sales (Revenue), SaaS and Cloud Transition of customers, development of routes to market and the evolution of our amazing sales force and channel community. -
Vice President Of Americas Marketing And Inside SalesCitrix Apr 2012 - Dec 2018Fort Lauderdale, Fl, UsResponsible for Citrix Americas’ Marketing and Digital (Inside) Sales 200+ person operation. America's Marketing is comprised of Integrated, Field and Channel Marketing along with Business Intelligence/Analytics teams. Digital Sales encompasses discrete SMB and Mid-Market Digital Sales teams, Commercial/LAC/Canada Inside Sales, Programs, Operations, Directors and 2nd line management.
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Director, Healthcare Isv SalesCitrix Jul 2009 - Mar 2012Fort Lauderdale, Fl, UsLed a field sales team focused on the Americas’ Healthcare ISV partnerships driving integrated solution sales and cloud services to exceed booking targets for Citrix’s virtualization and cloud networking product lines. Developed executive partnerships, alliance agreements and platform integration with Cerner, EPIC, McKesson, Allscripts, AGFA, Siemens Medical and GE Healthcare. Incorporated Citrix technologies as the core delivery platform for Healthcare ISVs’ Cloud SaaS and Remote Hosting business growing 82% YoY. Led cross-functional strategy for Healthcare marketing, sales, and product management.
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Director, Emerging Product SalesCitrix Apr 2006 - Nov 2009Fort Lauderdale, Fl, UsDirector of Emerging Product Sales for North America and Federal Goverment. Responsible for a Field team of sales professionals, emerging products quota, sales programs, and collaboration with the Marketing and Channel development teams to meet overall revenue goals. Products include VDI, OS Streaming , Systems Management, Identity Management and Application Telecommunications.
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Sr. Product ManagerCitrix 2004 - 2006Fort Lauderdale, Fl, UsLead the requirements definition and product development lifecycle for Citrix Password Manager, an enterprise single sign-on software solution. Product Management responsibilities included identifying customer problems, creation of Product Requirements Documents, product release execution, business case development, and product line strategy. Other responsibilities included field readiness, large opportunity sales support, and creation of technical collateral
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Consulting ManagerCitrix Sep 1999 - Aug 2004Fort Lauderdale, Fl, UsDelivered Citrix solutions services to over thirty enterprises and service providers across all industries. Performed all aspects of the Citrix Consulting engagement model including business development, project management, solution delivery, and training activities. Conducted proof of concepts, TCO/ROI studies, infrastructure readiness assessments, custom development, system scalability testing, and access strategy architecture designs
Edward Rodriguez Skills
Edward Rodriguez Education Details
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Northwestern University - Kellogg School Of ManagementData Driven Marketing -
University Of FloridaComputer Science
Frequently Asked Questions about Edward Rodriguez
What company does Edward Rodriguez work for?
Edward Rodriguez works for Cinc Systems
What is Edward Rodriguez's role at the current company?
Edward Rodriguez's current role is Head of Sales.
What is Edward Rodriguez's email address?
Edward Rodriguez's email address is ed****@****rix.com
What is Edward Rodriguez's direct phone number?
Edward Rodriguez's direct phone number is +130592*****
What schools did Edward Rodriguez attend?
Edward Rodriguez attended Northwestern University - Kellogg School Of Management, University Of Florida.
What skills is Edward Rodriguez known for?
Edward Rodriguez has skills like Virtualization, Cloud Computing, Vdi, Citrix, Enterprise Software, Strategy, Saas, Direct Sales, Channel, Start Ups, Go To Market Strategy, Crm.
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