Danielle Edwards Email and Phone Number

Responsible for the development and growth of Gallup's Learning Programs across the Australia. Leading the Australian team to provide direction and support on marketing, promotions and sales.

As a Business Solutions Consultant I have the pleasure of working with organisations to help them with their most pressing problems.Gallup's solutions include CliftonStrengths, Strengths-Based Leadership Development, Employee Engagement, Consumer Engagement and Talent Based Selection all with the backing of science and research.My top five CliftonStrengths are:1. Positivity: Contagious enthusiasm2. Input: A craving to know more3. Individualisation: Intrigue with the unique qualities of people4. Woo: Love meeting new people5. Communication: Good conversationalist and presenter

Enhansen Performance provides coaching, training and presentation solutions drawn from the field of Neuroscience of Leadership. Programmes help participants realise their potential in the areas of performance, leadership, emotional intelligence, self-development and sales.Day to day this role includes development and execution of Sales, Digital Marketing, Communications and Business Development strategies.

ContactAbility specialise in Smarter Customer Acquisition and assist clients in finding the right customers for their business through a range of digital and direct marketing channels. Driven by values of “Be Brave, Be Real, Be Smart, Be Generous” and constant innovation in a dynamically evolving fast-paced sector, the company has enjoyed outstanding growth in since inception. As member of the senior leadership team, contributing to overall business strategy, a key focus has been to advocate for the customer, and apply a sales and marketing lens to develop new product and marketing initiatives and the go-to-market strategy. A highlight has been driving sustainable $MM revenue growth.Day to day this role includes managing key accounts, key contract negotiation, developing sales strategies and mentoring and motivating a team of direct marketing specialists to adopt a solution sales approach, partner with their customers and exceed sales targets.KEY ACHIEVEMENTS• Driving outstanding growth • Spearheading successful New Zealand expansion creating a blueprint for future global growth• Positioning the firm ahead of the curve in cost-effective, high-impact customer acquisition strategies • Revamping recruitment strategies to attract and engage talented teams of solution sellers

My accountabilities included directing key client accounts, leading sales strategies, developing the data strategy, training, mentoring and motivating sales teams, managing key clients and contract negotiations. I delivered results from a drive to become a trusted, constantly innovating partner to clients’ businesses and the tenacity in doing whatever it took to deliver promised results. KEY ACHIEVEMENTS• Securing long term deals with 3 key clients, contributing significantly to ContactAbility’s ongoing growth• Leveraging newly developed technology to position the company as leaders in the market, removing client’s pain points and signing them up to mutually beneficial long term agreements• Pivotal to the outstanding growth and ASX public listing for a start-up insurance client, and from 15 to 120 telemarketing agents, becoming a sole provider and trusted marketing advisor

Mentoring and leading a team of 4 Senior Account Managers, a key focus of this role was to manage the delivery of strategic data planning advice to improve direct marketing campaign performance and lead key business development initiatives.Highlights included identifying new business opportunities and bringing on board new clients such as Salmat, Careers Australia, Virgin Money, Citibank, Westpac, St George, Accor Advantage, Anglicare, Neuroscience and PayPal.

Employed as the only Account Manager when the company was in its early stages, where the client mix was critical, the focus was to develop and execute the sales and marketing strategy, identify key foundation clients, build up the pipeline, negotiate terms of service and sign contracts.Key to success was developing an insider’s view of clients’ challenges with a partnership approach to provide exemplary levels of customer service and a solution tailored to their specific needs.

This importer and wholesaler of children’s baby clothing and accessories grew to become a national success story distributing through all the major retailers such as David Jones, Myer, Coles, Big W and Woolworths.Challenges were significant. These included working with low margins, negotiating within the frequently challenging terms and conditions of the major retailers, and in an environment characterised by intensive competition from the retailers themselves. Securing successful and sustainable business deals while working with suppliers in NZ, Hong Kong, China and Thailand required resourcefulness and the ability to effectively manage cross cultural communication to achieve quality, costs and timeliness targets.KEY ACHIEVEMENTS• Positioning Kiddies as a leading supplier to Woolworths, Coles, Big W, David Jones and Myer• Expanding the range with a market leading innovation of low cost baby shoes to grow sales to $2 million pa within 2 years securing deals with Big W, Coles and Woolworths • Achieving first year sales of $300,000 identifying and developing the opportunity to expand the business into maternity wear

With Sydney Olympics on the horizon the opportunity presented itself to expand the Kiddies range to penetrate the tourism sector to capitalise in the interest in Sydney, the influx of visitors and the mass gift buying habits of the Japanese market.KEY ACHIEVEMENTS• Successfully growing the tourism business from $0 to $1Million turnover in 18 months