Edward Scheidler Email & Phone Number

US Market Access Strategy

Mettawa, Il

Mettawa, Il

Mettawa, Il

Responsible for the U.S. Managed Care Marketing Team. The group is responsible for access and distribution go-to-market strategies for the AbbVie portfolio of products, and supports efforts to gain and maintain patient access to AbbVie's therapies, as well as address policies that impact access.

North Chicago, Illinois

Ensuring access and reimbursement for AbbVie's U.S. Parkinson's Disease and Multiple Sclerosis products

North Chicago, Illinois

Greater Chicago Area

• Responsible for the development and delivery of marketing programs targeted at health systems (integrated delivery networks), with a specific focus on Population Health Management solutions to advance patient care in AbbVie’s therapeutic areas.• Collaborate with industry partners and leaders in healthcare delivery to direct AbbVie’s approach for supporting health care delivery through utilization of Health Information Technology, driving interoperability of HIT with AbbVie programs and tools.• Lead the direction of all programs and initiatives aimed at Employers, Benefits Consultants and Employer Coalitions, setting the vision for collaborations to address the growing role these audiences play in shaping healthcare benefits and wellness solutions for employees. • Generate and enhance strategic partnerships to determine population health management protocols and cutting-edge advances in the future of care.

• Supported the Managed Care and Internal Pricing groups to develop and implement an award-winning internal contract processing system that led to an improved contract analysis process and significant competitive advantage in Abbott’s approach to contracting.• Managed team of six field-based customer marketing managers to ensure all field-based efforts aligned with Abbott’s marketing objectives in a seamless, effective and engaging manner.• Charged with identifying and executing local brand market opportunities to drive business locally.

• Prepared for the launch of a Phase III asthma drug, focusing heavily on differentiation of launch strategy and added value from consumer-focused initiatives. • Developed a tactical and creative execution plan for a novel, breakthrough brand approach aimed at seamlessly integrating patient tools with the product via a digital, community-based mode of encouraging drug adherence. • Sought out partnerships to generate support and funding for the drug, emphasizing the product’s ability to act as a component of a more comprehensive therapeutic solution.

• Responsible for all professional and consumer marketing surrounding the US launch of the world’s bestselling drug HUMIRA. • Corresponded with professional audiences to ensure go-to market strategy aligned with Abbott’s objectives, implementing strategic, focused efforts for bringing the groundbreaking drug to the public and building it into the product it is today.

Sr. Brand Manager for Hefty Zoo Pals and OneZips

Mma, Marketing, Finance

Bbs, Business