Lifecycle Marketing Manager, Monetization
CurrentStrategy Development: Create, implement, and optimize 12+ month roadmaps for monetization journeys and ad-hoc marketing campaigns focused on engagement, activation, and conversion. Campaign Management: Own at-scale Grammarly's promotional program (15 campaigns across 50+ emails a year, reaching +60M users and driving over $12M in annual new revenue), release marketing (4 quarterly newsletters a year sharing the latest product updates across all lines of business), and ad-hoc campaigns spanning activation, engagement, retention, and monetization. Campaign Execution: Manage the entire process from start to finish, including formulating strategy, writing briefs, creative reviews, building and scheduling emails, analyzing performance, and reporting. Collaboration: Lead annual Black Friday campaign across 10+ marketing channels including strategy, project management, execution, and reporting. Collaborate with product, product marketing, engineering, analytics, and operations to execute all facets of LCM campaigns.Testing: rapidly A/B test to gain insights and continuously iterate to optimize key metrics (open rate, click-through rate, conversion rate, etc.) Implement data propensity models to segment audience to deliver tailored and personalized lifecycle experience (time, channel, and messaging optimization)Operational Efficiency: Proactively improve workflows and processes by developing best practices for up-leveling immediate and cross-functional teams, including a streamlined QA process that led to 0 Level 1 errors in 2023.
