I love marketing products. I used to hate marketing myself—but with the growth I’ve experienced over the past few years, it feels more like sharing a story I’m proud of. So, here are the highlights of what I bring to the table:A Passion for Lifecycle Marketing: I've had the privilege of managing lifecycle strategies that drive over $40M in annual revenue, scale global campaigns, and make a meaningful impact at every stage of the customer journey. From email and in-product messaging to SMS, push, and web, I thrive on creating personalized experiences that resonate.Data Is My Superpower: Whether building a first-of-its-kind discount propensity model or scaling multi-channel A/B testing strategies, I bridge the gap between data and storytelling to optimize user journeys. I believe the best insights emerge where numbers meet creativity.Creative Solutions, Always: My career began with a love for analytics and creativity (thanks to math homework and countless trips to craft stores as a kid). Today, I channel that passion into launching campaigns, revamping messaging strategies, and unlocking growth potential.A People-First Approach: I value collaboration as much as strategy. Leading cross-functional teams to align on significant goals, building scalable processes, and mentoring others are some of the most rewarding parts of my job. Empathy is central to how I lead—whether understanding a user’s needs or supporting a teammate, I believe a thoughtful people strategy is the strongest strategic advantage any company can have.Continuous Curiosity: My drive to learn extends beyond the workplace. Whether mastering Spanish or earning my Pilates certification, I find joy in challenges that push me to grow. This same curiosity fuels my ability to stay ahead in a fast-moving SaaS world.__________________________________________________________________________________________Strategy & Execution: Multi-channel (email, in-product messaging, SMS, push) | Segmentation & personalization | Customer journey mapping | Multi-quarter roadmapsData-Driven Decisions: A/B & Multivariate tests | Machine learning decision models | Financial forecasting | Experiment analysis & reporting | LTV optimizationProgram Management: Multi-channel E2E campaign producer | Team leadership and mentoring | Collaborator with Product, Data, Engineering, Marketing Operations, Support, Creative | Creative briefs and QA processes
Listed skills include Microsoft Office, Microsoft Excel, Social Media, Microsoft Word, and 15 others.