Responsible for the media buy business in the Beijing and Shanghai offices, leading the team to complete the media buy goals of each luxury brand and pitch new business. Enhance the influence of NGG group (OffWhite, Palm Angels, AMBUSH) in China and promote branding and performance marketing for Farfetch.

SAME SAME but different, one of social agency from Dentsu Group.I am provided media strategy/consulting, social media channel recommendations for Shanghai office. Give the content cooperation suggestion on social channels, such as Weibo, WeChat, Douyin, Redbook, QDaily, 163 music, etc. Support account team for campaign pitch, manage the vendor team and in charge of negotiation with media channels.Clients: Fendi, Coach, Givenchy, Kenzo, Valentino, Piaget伯爵, Boucheron, Louis Liii, Balmain, Loro Piana. Benefit, Guerlain, Petit Bateau, L'Oreal Paris.

Media strategy, procurement and execution for Shanghai and Hong Kong offices. Communication with advertising agencies and media channels, including the implementation of customized solutions and KPI. Give recommendations on social media work, and support for presentation.Clients: WMF, Mammut, Fendi, Granarolo, COSTA&AIDA, Brander Urstoff, Carinthia, BMW, Continental.

Responsible all media strategy, procurement and execution for Shanghai and Hong Kong offices. Digital marketing trends research, analysis and insights for brands. Cooperation with media vendors to custom KPI/schedule. And focus on search engine optimization for websites. Familiar with Google Adwords, Admob, Facebook, Yahoo Gemini, Cheetah Mobile, Adsame, GDT, FST, and other mainstream mobile marketing channels.Clients: Hugo Boss, Bottega Veneta, Balenciaga, Bosch, Bogner, WMF.

Digital marketing research, background and current situation analysis for brands, and create digital proposal/media strategy, as well as Google, Baidu, Yahoo and other advertising. Clients: Belgium Diamond House, Bosch, Bogner, Hugo Boss, Bottega Veneta, Balenciaga, SSP Group.

SEM/SEO for Jinti.com, increase the webpages indexed and keywords ranking on search engines, drive traffic from paid media, including bid strategy and optimization on Baidu and Google;To select the cpc, cpm, cps or other model base on the different TA and projects;Online event planning and follow-up the entire process;EDM, newspapers and magazines cooperation.

Development and implementation of website planning, as well as marketing promotion (B2B / B2C);To communicate with clients to understand their specific needs and give the recommendations for site operation;Industry research and analysis, site planning and execution;Before and after sales support for website development;Portals sites promotion and operation training;SEM / SEO Services, paid media operation including Baidu, Google, Yahoo, Sogou, Soso, AliMama, and etc.