Edward Shang
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Edward Shang Email & Phone Number

Media Buy Director - CURIOSITYCHINA by FARFETCH at CURIOSITYCHINA by FARFETCH
Location: Huangpu District, Shanghai, China 7 work roles
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Role
Media Buy Director - CURIOSITYCHINA by FARFETCH
Location
Huangpu District, Shanghai, China
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Who is Edward Shang? Overview

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Edward Shang is listed as Media Buy Director - CURIOSITYCHINA by FARFETCH at CURIOSITYCHINA by FARFETCH, a company with 53 employees, based in Huangpu District, Shanghai, China. AeroLeads shows a matched LinkedIn profile for Edward Shang.

Edward Shang previously worked as Media Buy Director at Curiositychina By Farfetch and Media Director at Dentsu Aegis Network.

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CURIOSITYCHINA by FARFETCH

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Profile bio

About Edward Shang

10+ years experience in digital strategy, media buying and marketing communications. Including China and overseas markets. In depth knowledge of SEM/SEO topic and strong in data analytical & trending prediction skills.

Listed skills include Digital Strategy, Online Advertising, Sem, Web Analytics, and 13 others.

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CURIOSITYCHINA by FARFETCH
Curiositychina By Farfetch
Media Buy Director - CURIOSITYCHINA by FARFETCH
shanghai, shanghai, china
Employees
53
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7 roles

Edward Shang work experience

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Media Buy Director

Current

中国 上海市

Responsible for the media buy business in the Beijing and Shanghai offices, leading the team to complete the media buy goals of each luxury brand and pitch new business. Enhance the influence of NGG group (OffWhite, Palm Angels, AMBUSH) in China and promote branding and performance marketing for Farfetch.

Oct 2018 - Present

Media Director

Shanghai

SAME SAME but different, one of social agency from Dentsu Group.I am provided media strategy/consulting, social media channel recommendations for Shanghai office. Give the content cooperation suggestion on social channels, such as Weibo, WeChat, Douyin, Redbook, QDaily, 163 music, etc. Support account team for campaign pitch, manage the vendor team and in.

Nov 2016 - Aug 2018

Search & Media Director

Shanghai

Media strategy, procurement and execution for Shanghai and Hong Kong offices. Communication with advertising agencies and media channels, including the implementation of customized solutions and KPI. Give recommendations on social media work, and support for presentation.Clients: WMF, Mammut, Fendi, Granarolo, COSTA&AIDA, Brander Urstoff, Carinthia, BMW.

Jan 2015 - Sep 2016

Search Marketing Director

Shanghai

Responsible all media strategy, procurement and execution for Shanghai and Hong Kong offices. Digital marketing trends research, analysis and insights for brands. Cooperation with media vendors to custom KPI/schedule. And focus on search engine optimization for websites. Familiar with Google Adwords, Admob, Facebook, Yahoo Gemini, Cheetah Mobile, Adsame.

Jan 2014 - Jan 2015

Senior Digital Strategist

Shanghai

Digital marketing research, background and current situation analysis for brands, and create digital proposal/media strategy, as well as Google, Baidu, Yahoo and other advertising. Clients: Belgium Diamond House, Bosch, Bogner, Hugo Boss, Bottega Veneta, Balenciaga, SSP Group.

May 2012 - Jan 2014

Marketing Manager

Jinti, Inc.

Shanghai

SEM/SEO for Jinti.com, increase the webpages indexed and keywords ranking on search engines, drive traffic from paid media, including bid strategy and optimization on Baidu and Google;To select the cpc, cpm, cps or other model base on the different TA and projects;Online event planning and follow-up the entire process;EDM, newspapers and magazines.

Nov 2009 - May 2012

Operation Manager

Beijing, Shanghai

Development and implementation of website planning, as well as marketing promotion (B2B / B2C);To communicate with clients to understand their specific needs and give the recommendations for site operation;Industry research and analysis, site planning and execution;Before and after sales support for website development;Portals sites promotion and operation.

Sep 2007 - Sep 2009
Team & coworkers

Colleagues at CURIOSITYCHINA by FARFETCH

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FAQ

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What company does Edward Shang work for?

Edward Shang works for CURIOSITYCHINA by FARFETCH.

What is Edward Shang's role at CURIOSITYCHINA by FARFETCH?

Edward Shang is listed as Media Buy Director - CURIOSITYCHINA by FARFETCH at CURIOSITYCHINA by FARFETCH.

Where is Edward Shang based?

Edward Shang is based in Huangpu District, Shanghai, China while working with CURIOSITYCHINA by FARFETCH.

What companies has Edward Shang worked for?

Edward Shang has worked for Curiositychina By Farfetch, Dentsu Aegis Network, Serviceplan China, Aquarius Asia Limited, and Jinti, Inc..

Who are Edward Shang's colleagues at CURIOSITYCHINA by FARFETCH?

Edward Shang's colleagues at CURIOSITYCHINA by FARFETCH include Layla Li, Myrcella Jin, 冯晓薇, Nina Li, and 陈祥龙.

How can I contact Edward Shang?

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What skills is Edward Shang known for?

Edward Shang is listed with skills including Digital Strategy, Online Advertising, Sem, Web Analytics, Integrated Marketing, Seo, Marketing, and 网络广告.

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