Responsibilities: Staffed, trained, and managed an account team of 50 employees in the US and CA with revenue of 190 million USD. Built and Maintained the operational systems used to manage and service client communication externally and internally (Salesforce Lightning and JIRA).Managed revenue-forecasting and created KPI’s for clients to ensure sales and marketing objectives were being obtained.Supported the negotiation of new business and communication of marketing strategy with customer stakeholders.Improved customer renewal rates and expanded spending on the platform.Identified risks and educated the customer around achieving their stated business goals in the CTV, OTT video space. Implemented a DSP and DMP relationship with brands and their agencies such as OMD, Horizion, Mazda, Mercedes, Applebee’s, Showtime and GSK. Worked with sales to build agency and advertiser CTV and Video execution strategies.

YellowHammer and SpringServe (same corporate ownership)YellowHammer is an ad tech company that streamlines programmatic media buying, creative messaging and analysis for marketers, publishers and agencies. SpringServe is a customized suite of ad serving tools to provide efficiency in the digital advertising ecosystem.Responsibilities: Created and Managed the P&L.Built a thriving corporate infrastructure by creating sales, account management, marketing and business development teams.Lead, trained and mentored cross-functional teams.Pioneered a product, pricing and sales strategy which successfully grew existing revenue models and created new revenue streams.Implemented Salesforce.com.Designed and spearheaded scalable solutions with the Operations, Tools, Insights, and Enablement teams that optimized the company’s ability to increase profit and improve customer retention. · Launched rebranded websites, all market messages and sales positioning which enhanced brand awareness and improved revenue through lead generation.Improved corporate visibility and credibility by being published in bi-lines and opinion pieces in prominent trade magazines like AdExchanger and Digiday. Tested and instituted the use of Social Media platforms, DSP’s and Dynamic Creative Ad Servers for media buyers and planners.

AudienceScience is the leading global SaaS-based Advertising Automation suite, delivering simplicity and accountability to advertisers on a global scale. (Promoted from Global Director, Customer Success.Responsibilities: Staffed, trained and managed a global account team of 10 employees in US and UK that increased gross revenue by 400%.Managed revenue-forecasting and created KPI’s to ensure sales and marketing objectives were being met.Awarded global employee of the year in 2015.Led the negotiation of new business and communication of marketing strategy with C-level customer stakeholders.Improved customer renewal rates and expanded spending on the platform.Identified risks to the customer achieving their stated business goals and worked with the sales team to build a comprehensive data and media execution plan.Implemented a DSP and DMP relationship with brands such as Frito Lay and GSK, building their data taxonomies and execution strategies.

Permission Data is an Acquisition Marketing Platform (AMP) which offers advertisers a multi-channel performance-based solution for targeting, acquiring, and engaging customers.Responsibilities: Spearheaded and enhanced the strategic management of media planning service deliverables at the Agency and Client level.Motivated and lead a growing media team.Created operational efficiencies and improved client retention rates by sustaining seamless integration of all functions and capabilities.Expanded client relationships by levering strong internal influence with the CRO and CEO.

Fareportal combines award-winning digital front-end mobile apps and websites integrated with one of the largest traditional travel agencies powered by over 2,300 trained travel agents worldwide.Responsibilities: Guided and trained the sales team to successfully establish new relationships with top travel brands like KAYAK, HOTELS.com and others.Increased profitably by 2 million in one fiscal year by transforming the sales and marketing strategy.Grew relationships with clients by providing support, information, and guidance on new opportunities while recommending profit and service improvements.Identified product improvements or new products by remaining current on industry trends, market activities, and competitors.

Marchex is an advertising analytics organization.Responsibilities: Developed and executed strategic plan to achieve sales targets and expand the customer base.Created analytical reports to gain intelligence in corporate performance and industry trends.Built and maintained strong, long-lasting customer relationships.Conducted ongoing analyses to understand customers’ business needs and objectives within the mobile advertising space.

Internet AD Group and Livi Ash Media helped marketers achieve targeted and measurable results with their online campaigns utilizing a suite of full-service solutions including Lead Generation, Display Advertising, Email and Call Center solutions.Responsibilities: Developed highly productive sales and marketing teams.Increased YOY revenue on average of 60% YOY.Built and Managed the P&L totaling $35 Million Dollars in Revenue.Created marketing and sales strategies to grow existing revenue models and create new revenue streams.Strengthened communication and product solutions with cross-functional teams which increased revenue and improved customer retention.

Undertone is a digital advertising company and wide-reaching resource for the world's leading brands. About.com is the largest premium publisher of expert-created content online