Jamal Edwards Email & Phone Number

United States

Bringing inspiration and innovation to every athlete* in the world.*If you have a body, you are an athlete.

Washington Dc-Baltimore Area

Richmond, Virginia Area

• Successfully represented 1 of 10 adidas Pinnacle Doors nationwide, 3 additional DSG accounts, and a JD Sports fashion retail account while simultaneously expanding overall brand presence and square footage within accounts by over 50%. Produced an 80% sell-through increase (YOY) of adidas apparel, footwear, and accessories, as well as a significant increase in brand loyalty.• Ensured business needs were achieved, visual gameplans were implemented, and premium consumer experiences were created.• Created comprehensive weekly and monthly reports forecasting market trends and progress with real-time consumer insights to the brand on a global scale.• Succeeded in launching 50+ adidas footwear franchises across Yeezy, Running, Soccer, Golf, Hiking, Tennis, Football, and Basketball through direct-to-consumer and e-commerce marketing initiatives, visual storytelling, global projects, promotions, and campaigns within scope and budget.• Volunteered and successfully onboarded, trained, and mentored field agents. Served as dedicated Team Lead, monitored financial budgets (expenses, overtime, and mileage) for the Mid-Atlantic region, and ensured monthly advocacy and sales goals were met using various SaaS applications.• Increased brand awareness and knowledge of the latest Sport, Lifestyle, Footwear, and Accessory products by training store managers/associates, and brand reps via Side-by-Side Selling, Tech Clinic Demos, Buyer's Conventions, Sampling, Interactive Sporting Events, and In-Store Contests.• Built and maintained key relationships with brand and retail partners, ensuring strong and effective collaboration at every level (Sr. VP, Regional & District Managers, Brand Business Unit Members, HQ, and Corporate Employees).

• Selected as 1 of 4 Field Agents nationally to lead a “Trailblazer” project that created a culture of development in the adidas/Archrival program by delivering on increased in-store ST%, UPT%, e-commerce conversion rates, and other key deliverables (MTD, YTD) that vastly expanded brand presence which led to placing 3rd out of 728 doors nationally in sales.• Planned, facilitated, and executed promotional activations aligning with adidas product launches and yearly strategic business marketing plans to drive consumer awareness, boost sales, and accelerate engagement in VA, NC, & D.C.• Delivered weekly, monthly, and quarterly market goal plans. Initiated grassroots marketing efforts via social media, community events, and local influencers in collaboration with adidas. • Collaborated with colleagues nationally to gain and develop new techniques and gauge current trends/future initiatives.

Greater Richmond Region

- Improved branch sales and customer loyalty by providing expert-level knowledge to bridge nutritional gaps in diet/lifestyle with a strong foundation for better health. - Managed store revenue which included: constant KPI evaluation, receiving merchandise, store opening and closing, cash register transactions, daily cash reconciliation, bank deposits, and inventory control. Assessed employee performance and developed improvement plans.- Performed daily required tasks including stocking, creating merchandise displays, remerchandising, pricing markdowns, and transferring inventory.

Richmond, Virginia, United States

- Acquired and maintained full technical and functional knowledge of footwear and accessories to better serve customers' needs in multiple team sports. Excelled as a footwear running expert (adidas, Asics, Brooks, Jordan, New Balance, Nike, Reebok, Under Armour).- Interacted with customers to show passion, knowledge, dedication, and commitment in each sport and activity. - Answered constant flow of customer phone calls with minimal wait times. Handled receiving, unboxing, and stocking freight while utilizing warehouse machinery.

Glen Allen

- Coached and refereed multiple sporting events while instructing and mentoring youth. Organized and maintained various sports equipment and supplies for events.- Incorporated “Caring, Honesty, Respect, Responsibility” into all aspects of the position, to ensure YMCA values were integrated into the culture and programs. Maintained a consistent professional image through dress, action, and relationship with others.

Washington D.C. Metro Area

- Learned how to create and sell handmade jewelry in a startup company while developing keen attention to detail, a strong visual eye, and fashion insight in addition to boosting internal entrepreneurial drive and ambition.

Associate’S Of Applied Science, Computer And Information Systems Security

Associate'S Of Business Administration, Information Technology