Katy Edwards Email & Phone Number

Santa Clara, California, Us

Santa Clara, California, Us

• Responsible for setting and executing on the organization’s overall product strategy• Drive the design and ongoing development of SceneSave’s mobile media platform and web-based admin portal from the ground up• Own and maintain the end-to-end product roadmap• Lead the offshore development team and data fulfillment team• Develop and maintain relationships with technical partners

• Advise large global media companies on mobile application deployment strategy• Provide technical consultation on the creation of a new open watermarking standard for the television media industry• Manage proof of concept testing for open watermark technology

New York, Ny, Us

Engineering Product Manager • Developed and maintained the engineering relationship with over 30 clients and over 40 third-party partners• Owned strategic roadmaps and prioritized requests from over 80 clients and partners for development and integration of Nielsen SDKs with Client Service Leaders and Product Leadership• Drove the development, implementation and testing of Nielsen SDKs across Engineering development and QA teams• Managed a team of Implementation Engineers and Project Managers responsible for the integration and implementation process of Nielsen SDKs into:o third party partner hardware and softwareo client and partner mobile applications (iOS, Android and Windows) for digital measurement • Streamlined the testing and certification process of the implementation of the measurement SDK in client applications from six weeks to two to better meet clients’ delivery datesProgram Manager• Developed an operational intelligence system to collect three terabytes of data per day to proactively identify data issues• Built reporting interface to allow users to analyze big data for insights leading to better strategic business decisions• Managed 15 monitoring sites located in markets across the country to build client confidence in Nielsen’s monitoring systemsExternal Client Communications• Coordinated, executed and managed every aspect of technology demonstrations and engineering meetings with clients and third party vendors at industry events and conventions• Acted as single point of contact for all engineering client communications including webinars, joint client press releases, new product releases and product issue notifications• Established, planned, executed and hosted annual and semi-annual conferences for over 80 C-level engineers and research directors from top industry clients Participated in audits conducted by a third party during the industry accreditation process for Nielsen products and services

• Engaged clients to gather business rules and requirements• Analyzed clients’ business use cases through interviews and workflow and document reviews• Developed business requirements based on client needs for a customer survey delivery system and reporting interface

Jacksonville, Florida, Us

• Managed and coordinated risk, business cases, charters and funding for all programs within the corporate portfolio• Served as a member of 9 Enterprise investment initiative teams to identify potential issues, risks, and dependencies • Monitored and reported on the status of all projects in the investment portfolio business leadership (Offices of the CIO and CEO) to influence and manage change • Developed and executed project audits to ensure compliance with standards• Developed and delivered Black Belt Training Program for Project Management

Bsba, Marketing

Education record