Keith Edwards

Keith Edwards Email and Phone Number

North America Digital Innovation and Enablement Manager, Mobility Marketing @ Shell
Calgary, AB, CA
Keith Edwards's Location
Greater Calgary Metropolitan Area, Canada, Canada
Keith Edwards's Contact Details

Keith Edwards work email

Keith Edwards personal email

About Keith Edwards

Customer-obsessed innovator with proven technical and business experience leading and working with diverse cross-functional teams to achieve outstanding results.

Keith Edwards's Current Company Details
Shell

Shell

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North America Digital Innovation and Enablement Manager, Mobility Marketing
Calgary, AB, CA
Website:
shell.com
Employees:
165045
Keith Edwards Work Experience Details
  • Shell
    North America Digital Innovation And Enablement Manager, Mobility Marketing
    Shell
    Calgary, Ab, Ca
  • Shell
    North America Digital Innovation & Enablement Manager, Mobility Marketing
    Shell Dec 2022 - Present
    London, England, Gb
  • Shell
    Head Of Loyalty & Crm, Mobility Canada
    Shell Jun 2020 - Dec 2022
    London, England, Gb
  • Shell
    Canada Marketing Technology Manager & Digital Product Owner, Retail Marketing
    Shell Dec 2017 - Jun 2020
    London, England, Gb
    Digital Product Owner for the B2C Shell app in Canada with responsibility for strategy and roadmap development for new feature & customer value proposition development/enablement, user story development and backlog prioritization/management.Led product ownership and delivery for Shell EasyPay, Shell's mobile payment and loyalty solution, to Canada with principal responsibility for feature identification and prioritization, user story review, prioritization and sign-off, UI/UX review and approval and market localization for Canada English & Canada French. Leading technology enablement of Retail customer value propositions in market through close partnering with marketing function leaders and IT to identify, prioritize and initiate projects that will improve the customer experience and maximize business value.
  • Shell
    Loyalty & Crm Coordinator, Retail Marketing
    Shell Oct 2015 - Dec 2017
    London, England, Gb
    Grow, retain and win-back our best customers through development and implementation of CRM strategy for the local market in conjunction with loyalty program team (AIR MILES/LoyaltyOne). Responsible for $3.3MM annual marketing budget to meet CRM strategy goals and objectives through direct mail and email targeted offers to customers.
  • Shell
    Technology Operational Excellence Lead, Retail Operations
    Shell Feb 2013 - Oct 2015
    London, England, Gb
    Enable successful delivery of Retail Marketing and Sales & Operations projects and programmes at site level through design and implementation of technology business processes and platforms.Interface with various IT teams to deliver innovative technology solutions to grow the Canadian Retail business.
  • Shell
    Technical Program Manager, Retail Application Development & Projects
    Shell May 2009 - Feb 2013
    London, England, Gb
    Led solution design and delivery for a number of transformational technology projects at Canada Retail sites. Key project lead on multi-year EMV card acceptance programme for Canada, delivering 6,000+ EMV-enabled pay-points. Interfaced with multiple software and hardware vendors to ensure the delivered solutions met defined functional and non-functional requirements and integrated as required into the overall solution architecture. Worked across cultural and geographical boundaries with a globally-distributed project team, including leading set-up of offshore testing facility in Bangalore, India.
  • Shaw Communications
    Engineering Associate, Systems Integration & Test
    Shaw Communications Sep 2008 - May 2009
    Calgary, Alberta, Ca
    Architected and developed test platforms and tools to enable automated testing of digital set-top boxes for direct-to-home satellite services.
  • Citco Fund Services
    Integration Software Developer
    Citco Fund Services Nov 2007 - Jun 2008
    Grand Cayman, Cayman Islands, Ky
    Designed and developed low-cost innovative trade reconciliation tools for various Middle Office teams, delivering significant time savings. Experience with Excel VBA integration to Bloomberg Terminal.

Keith Edwards Skills

Systems Analysis Leadership Emv Software Design Requirements Analysis Test Planning Pos Business Analysis Defect Tracking Team Leadership Energy Engineering Payment Systems Petroleum Integrated Systems Business Process Test Design Change Management Offshore Outsourcing Project Planning System Integration Testing Project Management Lean Six Sigma Continuous Improvement Test Management Downstream Oil And Gas Integration Offshore Projects Oil And Gas

Keith Edwards Education Details

  • University Of Alberta
    University Of Alberta
    Computer Engineering

Frequently Asked Questions about Keith Edwards

What company does Keith Edwards work for?

Keith Edwards works for Shell

What is Keith Edwards's role at the current company?

Keith Edwards's current role is North America Digital Innovation and Enablement Manager, Mobility Marketing.

What is Keith Edwards's email address?

Keith Edwards's email address is ed****@****ail.com

What schools did Keith Edwards attend?

Keith Edwards attended University Of Alberta.

What skills is Keith Edwards known for?

Keith Edwards has skills like Systems Analysis, Leadership, Emv, Software Design, Requirements Analysis, Test Planning, Pos, Business Analysis, Defect Tracking, Team Leadership, Energy, Engineering.

Who are Keith Edwards's colleagues?

Keith Edwards's colleagues are P S Goswami, Ehab Alsmadi, Ali Alyassri, Thiene Losseni, Vincent Nwabueze, Jess Foley (Nee Mackey), Florencia Soledad Aceval.

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