Michelle Edwards Email & Phone Number

Seattle, Washington, US

Lead product and design of the B2B & B2C Ecommerce Platform (SAP Commerce Cloud)- Oversee the entire product life cycle from development to launch and coordinate strategy and planning- Collaborate with departments across the business as well as executive team to lead product vision, strategy and execution- Oversee research, gathering user, competitor and.

San Francisco, California, US

Atlanta, GA, US

• Redesign of enterprise web application that uses block-chain technology to verify credentialed candidates for companies looking to securely employ gig workers.
• Determined clients' UX needs and scoped project to fit within given project timeline, including discovery, design, development and delivery
• Designed and conducted research with users, and comparative B2B enterprise platformsSynthesized research to define strategic solutions to meet user needs, including redesign of complex Information Architecture to.
• Conducted remote user tests to validate designs and usability, leveraging qualitative and quantitative data and feedback to inform design decisions on iterations
• Created mid and high fidelity wireframes, mockups and prototypes in collaboration with team of designers
• Delivered actionable assets to client for implementation into their business, including Prototype, Zeplin files, extensible design system, new sitemap and user persona

Seattle, Washington, US

 SAP Commerce Cloud Re-Platform: As product owner, led e-commerce website design & user testing projects, working with in-house UX, agency project managers and offshore development: Increased per session value +43% & conversion rate +12% Progressive Web App Design & Build: Collaborated on design and development of PWA, working with agency team: Improved.

Seattle, Washington, US

As a member of the Executive leadership team, manages Martech stack, marketing and conversion strategy, web technologies, and leads internal and external teams in execution of acquisition and retention programs. Utilize all digital media channels plus offline direct marketing tools to drive traffic, optimize conversion and generate repeat purchases..

Does your marketing organization have to do more with less? Extend your team's resources by collaborating with me on digital and marketing initiatives to build a connected brand and turn customers into evangelists. -Objective strategic input to move projects forward quickly and effectively.-Plan and execute strategic content marketing programs and digital.

Managed online and offline global direct/content marketing programs, paid search, PR and content development for white-label consumer product designer and manufacturer. Positioned company to move forward and grow market share in stagnating market by leveraging technology that allows global retailers and mobile app developers to add a co-creation shopping.

Bellevue, WA, US

Protect the health of all pets, adopted and homeless with innovative pet health insurance plans.-Drive lead generation, customer acquisition & retention, leveraging strategic business partnerships and online marketing vehicles.-Email marketing & customer life cycle communications: Optimized programs to increase KPIs on average of 10 to 25%.--Salesforce &.

Redmond, WA, US

-Manage web development, merchandising and marketing, and direct-to-consumer sales for international retail web sites.-Develop brand's direct to consumer relationship.-Plan and implement promotions, site merchandising, creative / programming development, develop and market user-generated content, manage organic SEO, and UI/UX.-Drive traffic growth and.

-As president, co-managed Seattle region's largest annual marketing conference, generating a profit for the club and hosting hundred's of area professionals for education and networking.-Provided strategic direction to board.-Facilitated networking and educational events for Seattle area direct marketers.-2009; Served as Vice President-2008; Served as Web.

Woodinville, WA, US

-Worked closely with clients, vendors and internal design / production teams on large format printing, digital printing, bindery and fulfillment / mailing projects.-Supervised production and nationwide distribution of in-store collateral for clients including Eddie Bauer stores, directing online inventory management, and production of high profile.

Seattle, Washington, US

-Managed agency's internet marketing services for clients and launched development of junior account mangers.-Collaborated with clients to achieve sales and revenue goals utilizing comprehensive online marketing strategies: web design & creative, organic SEO / SEM, email marketing, social media, affiliates, blogging and online advertising.

Seattle, WA, US

-Managed all marketing activities for healthcare provider with 7 regional locations to drive new patient acquisition and repositioning of corporate identity.-Utilized cross-media campaigns including direct mail, print, radio, web site, search engine marketing and outdoor to increase brand awareness grow new patient volume by 14% per year. -Began with $750K.

-Directed print and online advertising campaigns for clients in regional daily newspaper.-Increased sales in territory by 200% in three months by adding new advertisers and growing existing accounts. Maintained 20% average growth for remainder of year across all business.-Conceived and launched new revenue product for publication, with a bi-monthly print.

Dallas, TX, US

-Planned and produced television advertising for clients, including auto sales, retailers and healthcare providers.-Conducted demographic research and utilized consumer databases, including Scarborough and Nielsen Ratings to plan effective schedules and content selection for clients.-Awarded by ESPN for outstanding performance of sales in NFL advertising.

-Provided public relations services to early stage technology companies, including Greatfood.com, ServiceStop and CyberCamps (Giant Campus), to garner earned media and influencer opportunities on behalf of clients.-Performed competitive analysis on new and emerging markets in online business, including assessment of website features, media climate and.

Certificate - User Experience Design, User Experience Research & Design

Ba, Communications