Co-Founder Wahlburgers
CurrentArchitect of the "Wahlburgers" restaurant concept.Executed the "oh-that's a good idea" into reality.Wrote business plan on a Shake Shack napkin.Original inspiration, Steele Platt's legendary Yard House collides with Danny Meyer's iconic Shake Shake. Born: A well designed burger joint with lots of beer on tap and great tunes.Found the location/ provided the vision for design and layout for our GO-to architect/designer Stephen Sousa.Created the "hybrid" dining exprerience- customer choice- full waiter/bar service or fast casual counter service.Created color scheme "Green" for logo and restaurant look.Hired the GREAT Lisa Corrado to help create awesome logo, fonts and brand image I envisioned.Negotiated the lease, structure, term, and TI dollars,with the BEST EVER, Robin Mosle of Samuels and Associates.Brought in the bad ass building team for construction, design and constant ball busting for Wahlburgers. The dynamic duo of Tom Bavin and Jim Piquette of T&S Construction. Same pair who built Alma Nove.Cold called Bill Grays/Tom Wahl CEO John Gonzalez to negotiate( 3 long months) a final executed licensing agreement for right to use of their Wahlburgers trademark.Created the burger size(ounces) to ensure quality and speed needed for volume and decided on the type of griddle (chrome plated) to have the best tasting burgers cooked on. Created the secret seasoning blend that would go on the burgers.Found/sourced our meat purveyor- Pat La Fredia's Meats in NJ- worked with the VERY cool President Mark Pastore, to craft the perfect meat blend and patty size to serve at Wahlburgers. Negotiated the meat pricing with Mr. Pastore.Coined the name -Wahlbrewski-a private label IPA(Harpoon), with numero uno employee hired, Mgr Mike "Studly" Finneran..a customer/employee fav.Created the tag line- Burger-Fries-Frappes and Tunes.Co-wrote and created- Our Family, Our Story, Our Burger. Developed and created all music for Wahlburgers.