I oversee the long-term and broad success of Etumos. This started with finding an excellent CEO to increase the annual revenue growth rate of the company, a proven leader trained in the most extremely organized growth companies, with practice scaling companies from $10mm to $25mm. Board meetings with the CEO to cover financial health, pulse measurement of the team, and business transformation strategies compared to plan.

As VP of Product at Etumos, I take our consultants' highest-caliber experiences and package them into institutional knowledge. This Etumos Framework is the bottling of best practices into intellectual property, including philosophical paradigms, programs and processes, and production pipelines.Responsibilities and thought leadership include:* Contextualizing Marketing Operations (MOPs) and Sales Operations (SOPs) and Customer Success Operations (CSOPs) and Revenue Operations (RevOps)* Synthesizing market trends into a comprehensive B2B Growth Paradigm

Founder and CEO of Etumos, a marketing operations firm. I've been building out and proselytizing Marketing Operations as a vocation since 2015. Built a Services team structure around the 4 Pillars of Marketing Operations:* Platform Operations (Architecture, Governance, and Administration)* Campaign Operations (Marketing Campaign Management, Execution, and Monitoring)* Marketing Intelligence Operations (Big Data, Analytics, and AI)* Marketing Engineering (Front-End, Full-Stack, Technical Program Management)I'm investing in the Marketing Operations community, building out the ecosystem to sustainably support Marketing Operations as a vocation.* MOPsPROs (https://mopspros.com/)* MOPsCON (https://mopscon.com/)* MOPsJOBs (https://mopsjobs.com/)* MOPsTalks (https://mopspros.com/mopstalks)* MOPsToolbox (https://chrome.google.com/webstore/detail/mops-pros-toolbox/nkimffhpgcdokjcjnffnpdajfbapllpk)

Growing the company after establishing Product/Market fit, building Service teams and managing the Revenue Team (Marketing and Sales).Grew the company from $1mm in revenue to $5mm in revenue over 3 years. Grew from flat organization of 5 FTEs to three-level company of 29 FTE. Big client awards:Palo Alto Networks (Marketing Team of the Year (Winner), Marketo Revvies 2019).Premera (Marketing Team of the Year (Finalist), Marketo Revvies 2019).

Bootstrapping a premium marketing technology consulting firm from the ground-up. Consulting with enterprise, mid-market, and B2B startup companies to create scalable and robust marketing systems. Designing marketing systems that solve marketing problems through technology instead of human resources.Clients include Palo Alto Networks, Amazon, Optimizely, Citrix, and more.

The Stage 2 Capital Catalyst supports early-stage companies in scaling their business, providing capital and hands-on coaching from an unrivaled community of elite go-to-market professionals.

Revenue-Marketing Marketing Technology Strategy• Strategizing with clients to build scalable/robust, comprehensive digital demand-generation centers, focusing on the intersection of web production, marketing operations, content promotion, and analytics• Consulting with enterprise and mid-market B2B companies on optimizing their processes and systems through automation and technical integrations, helping save money through optimizing workflows/processing and solving problems through technology as opposed to more human resources• Using a deep knowledge of marketing technologies to innovate B2B marketing and prove measurable ROI, expanding marketing efforts efficiently and effectivelyContent Promotion/Online Advertising• Leading and building our online advertising team, growing an elastic pool of specialized freelancers and employees to manage spends of 1M+• Crafting and refining our go-to-market online advertising strategy to build reliable qualified lead volumes while maintaining profitable average CPQL, comprised of multiple channels/targeting, rapid build-measure-learn cycles, and controlled tests to refine company messaging

• Architecting, implementing, and administrating marketing automation platforms (e.g., Marketo) and their integrations with CRMs (e.g., Salesforce). Focusing on scalability and robustness—minimizing variable cost for future setup time while maximizing potential for change and growth.• Shaping a high-performing marketing operations team from the ground-up, growing into a 8-person team of Architects and Specialists.• Strategizing, creating, and implementing lead generation/lead nurturing campaigns in Marketo. Data hygiene, advanced lead scoring, CRM integration, revenue model/lead lifecycle setup, and analytics.• SEO, SEM, web development, and marketing automation both in-house and client work.

• Initiating and managing SEO for agency website (http://yesler.com)• Project managing new agency website design and development, with focus on user experience, search engine optimization, and thought leadership• Designing and developing branded, responsive Marketo landing page templates and email templates, with extensive use of Marketo tokens for campaign programs to facilitate ease of use and replicability

• Front-end development and web design: wireframing, Photoshop layered files, PHP, HTML5, CSS3, Javascript/JQuery, branding. Coding Wordpress parent themes for clients, developing upgradable Wordpress child themes, incorporating E-Commerce platforms into websites (e.g., WooCommerce).• Search engine optimization (SEO): Utilizing Google Analytics (e.g., event and goal/conversion tracking) and Piwik to improve client websites. Includes link building, directory submissions, rank tracking, schema tags, robots.txt, sitemaps, and general SEO coding best practices for clients. • Search engine marketing (SEM): Creating and optimizing Google AdWords & Bing AdCenter campaigns for clients. Includes landing page optimization, bid adjustments, negative keyword research, embedded broad match keywords, keyword concatenation, weekly and monthly AdWords reports. Personally responsible for campaigns with budgets totaling more than $18,000/month.

• Created, developed, and managed the company's website through SquareSpace, at the origin of the tool.• Raised website to 1st page of Google keyword results (“smoke detectors phoenix”) in 1 month, the top metric at the time.• Managed SEO and and SEM ($650/month budget) to maximize traffic on website, creating predictability of revenue for a small business.