Edward Warner Email & Phone Number

Canton, Ga, Us

Experienced Senior Manager in Construction & Mining Equipment, Team Building, Training and Product ManagementMarketing, Sales and Equipment Consultant to the industry including Equipment Dealers and Contractors. Specializing in developing Marketing Programs, Sales Programs, Sales & Operator Training to Equipment Dealers. Develop competitive machine and fleet analysis for mid-sized contractors.

Developed, launched, and managed a 35 acre Demonstration Site with a $5.2 million startup budget for "hands on" product and operator training made available for distributor staff and end-use customers. Maintained equipment fleet of construction, mining, and utility products that ranged from 31 to 61 units including shipping, assembly, and preparation of machines with a $1.6 million budget.Achieved 10% site utilization increase over first year operation.Reduced fleet expenses by 20% through scheduling of machine rotation, delivery, assembly, and preparation.Managed site maintenance including erosion control and regulatory reporting with fixed budget of $300 thousand.Created and presented Feature-Function-Benefit material to customers for individual models assigned to Demonstration Fleet.Developed scheduling calendar for fleet assuring utilization and reduction in scheduling conflicts.Worked directly with vendors (Topcon, Loadrite, Hensley), to install options enhancing machine operations and performance.Coordinated environmental and erosion control management for site with city, state, and federal agencies. Conducted operator training for customers and Komatsu staff.Conducted sales and product training on machines and 3D GPS systems.Coordinated and hosted special events including training, customer events, and sales meetings.Coordinated maximum utilization training programs for the Demonstration Site.

Developed comprehensive New Product Introduction package for each new model released and completed market analysis as related to the competitive cost, performance, and position in the market place.Developed competitive comparisons to develop actual point-by-point features showing model advantages.Achieved market share increases each year by developing and implementing focus programs for target market segments.Developed sales and marketing materials including literature and advertising campaigns to highlight current and new model introductions and conducted training for Komatsu and Distributor staff. Initiated and implemented a comprehensive test report based on product testing data.Coordinated and managed machines for major trade shows.Developed competitive price analysis.Delivered customer presentations of model Feature-Function-Benefit.Performed customer site visits with regards to machine operation and proper usage.Liaison with Attachment Vendors to develop competitive attachments that enhanced machine performance.

Large machine specialist for region. Served as interface between Distributor and Komatsu. Responsible for reviewing market share and developing focus programs to increase share. Conducted customer visits for goodwill and user evaluation, salesperson training as required, and machine forecasting with Distributors to assure proper inventory along with increasing market share.

Managed construction projects including bid packages, staffing, safety, and monthly employment reports for State and Federal agencies.