Edwin Birch Email & Phone Number

Kansas City, Missouri Area

PROFESSIONAL EXPERIENCEUNIFIED GOVERNMENT OF WYANDOTTE COUNTY, KANSAS AND KANSAS CITY, KANSAS, 2008 - PresentPublic Information OfficerDevelop and distribute consistent messaging promoting policies, goals, and programs of the Unified Government and the administration. Direct public/government relations, marketing efforts, publications, and website content. Saved hundreds of thousands of dollars and improved the quality of the government website by working with the IT department to bring content management in-house.  Work closely with senior management to identify and design consistent, cohesive themes and messages to convey the government’s vision and business priorities. Managed social media efforts and incorporated it into public relations and marketing strategies.  Managed web projects across departments Maintained a consistent look and feel throughout all web properties Assured web-based information is archived for future needs and reference

Kansas City, Missouri Area

 Managed all public information strategies, activities and programs. Directed 17-member team and administered $1.45 million annual operating budget. Reported to Superintendent of Schools as part of Executive council. Worked with national media including Dateline NBC, FOX News, and CNN; served as District spokesperson. Collaborated with local teachers union on communication efforts related to development of school calendar and other related activities. Created consistent and professional "brand" for the school district by standardizing letterhead and newsletters across 73 schools and conducting basic design training for school personnel responsible for newsletter development. Improved community relations, promoted better customer service, responded more quickly to inquiries/issues, and strengthened District image by developing, implementing and managing Customer Care Center. Increased efficiency and streamlined enrollment process by restructuring and reorganizing Admissions Department.  Initiated "Take Your Parent to School Day", a very well-received, educational, and informative program. Saved $45K+ per year by transitioning from paper to emailed newsletters. Gained buy-in from School Board to conduct communications audit to pinpoint effective/ineffective communications programs; worked with parents, teachers, and advisors to implement audit recommendations. Launched The District newspaper that promoted District activities, programs, and successes. Produced and wrote numerous radio and television commercials. Made decision on whether or not to close schools during inclement weather. Received numerous awards for excellence in marketing communications materials from the National School Public Relations Association and the Missouri School Public Relations Association.

Bachelor Of Arts (B.A.), Political Science And Government

Bachelor Of Science (Bsc), Broadcast Journalism

Associate Of Arts (A.A.), General Studies