Edwin Bokuniewicz Email & Phone Number

Ramsey, New Jersey

Industrial Print Group

Brooklyn, Ny.

2007 - 2019 Course: Print-On-Demand Management Digital Color Presswork

Itasca, Il

Created, developed, marketed, and launched the customer business development program Xeikon "Boost". Integrated with marketing, sales, professional services, technical support, and service groups to drive recurring revenue and print volume. Supported customer needs with marketing, brand awareness, tactical growth strategies, and develop new product offerings and strategies. Developed, implemented, launched, and marketed a new worldwide program and curriculum for customer certified training. Established a marketing program for professional services in North America to drive revenue.Key Accomplishments:Established the first customer business development program at Xeikon.Developed all program content, tools, and marketing collaterals.Positioned Xeikon as a full "Solutions Provider" in the market.Grew recurring revenue.Delivered industry seminar presentations.Drove programs relating to improved client growth.Developed and published client case studies.Assisted in new product development.Developed brand strategies for clients.Developed new product marketing materials.Developed the "STAR Program" for customer press and press operator certified training.Created and implemented professional services marketing program and materials.

Established, developed, and launched a Business Development program to Ricoh customers. Delivered and supported the Ricoh BDS program across the United States. Consulted in Europe and Australia in starting a Ricoh BDS program. Additional responsibilities include supporting the Ricoh - Kodak partnership for the Kodak NexPress, Digimaster, and Prinergy digital solutions and all marketing related activities for the solution. Also, as a Field Marketing Manager supporting the Northeast US, the role is to support all marketing activities and training in the region. This includes training, product launches, and sales support for the PPPG and RBS groups within Ricoh. Participated in keynote speaking engagements across the graphic arts industry on various topics relating to the Digital Printing and Communication Services industry. Assisting sales representatives in driving revenue and bringing value-added programs to the sales cycle.Established the Business Development program at Ricoh.Developed all marketing collaterals for the BDS program.Delivered the Ricoh BDS program to Ricoh customers nationally.Consulted with customers to drive their business plan to achieving new revenue streams.Opened new markets for customers resulting in added revenue for their companies.Consulted on PDF and JDF workflows.Developed customer marketing plans for their digital business.Grew customer businesses to result in multiple solution investments.Assisted in NexPress & Digimaster sales cycles.Trained all internal Ricoh production staff on the Kodak NexPress solution.Developed and trained all new hire production print group sales and technical staff on the business development program.

Wrote and published "Building Business" column for Printing News.

Marketed and delivered the Business Development Program to Kodak customers. Participated in keynote speaking engagements across the graphic arts industry on various topics relating to the Digital Printing and Communication Services industry. Assisted sales representatives in driving revenue, bringing value-added programs to the sales cycle.Drove and generated over $33 million in revenue annually in the Northeast and Mid-Atlantic regions; resulting in as first in the world for revenue over target goals.Developed and delivered the Business Development Program to all markets.Introduced consultative selling to the digital print market.Assisted and launched Web-to-Print BDS programs to drive variable data printing.Consulted with customers to drive their business plan to achieving new revenue streams.Opened new markets for customers resulting in added revenue for their companies.Consulted on PDF and JDF workflows.

Marketed Xerox digital color solutions to the graphic arts marketplace in North America. Managed 3 solution managers and 24 graphic arts production color specialists. Drove and generated over $19.3 million in revenue annually, contributing to year over year growth of 105%.Developed and delivered the "Graphic Arts Production Color Marketing Plan" for North America.Introduced Production Color Variable Information printing with 1:1 concepts and techniques to the marketplace.Marketed and launched the first Xerox Production Color Digital Press and Wide Format Color Digital Printers.Launched the first Xerox OEM Offset Digital Imaging Presses with the first installation in the U.S.Revised the customer training classes and developed "Printing with Digital Color" classes.Developed and implemented a "Production Color" training seminars for Xerox employees.Participated in all Production Color product launches and established customer beta sites. Engaged as a keynote speaker at Xerox customer events and various graphic arts association seminars.

Developed an alternate channel sales division to expand the market share of the Pantone Matching System.Developed and implemented the marketing plans for Pantone authorized resellers worldwide. Designed the "Hexachrome System" and developed and implemented the marketing plans.Developed VAR reseller channel for color management soft software.Penetrated non-traditional graphic arts establishments and non-core graphic arts establishments.

Managed and supported the marketing of digital film recorders and film processors to an authorized dealer channel. Assisted in the procurement of new OEM products. Assisted in the hiring and training of sales reps, dealers and VAR's.Penetrated the photo retouching graphic arts markets. Developed marketing plans for the product line.Developed a "Professional Resellers Guide" and "Software Training Manual". Sold digital photographic imaging technology to the Chicago Police Department.

Sold graphic arts equipment and business services to various end users in the graphic arts, photographic, medical, educational, and corporate markets.

Promoted and sold PostScript type libraries and Prepress equipment to the graphic arts and corporate marketplaces. Developed and serviced an account base in the distribution/reseller channels. Managed and trained the dealers' sales force in product technology, sales, and DTP workflows. Developed and implemented all marketing and training programs.Sold and contracted the first major dealer chain in the U.S.Re-developed the Linotype Type Book.

Promoted and sold graphic arts prepress solutions to all market segments.Awarded "Rookie of the Year" in 1983 and" Top Salesman of the Year" in 1985.Attained memberships in "President's" and "Blue Chip" clubs.Sold the largest type library in the history of the company.Managed and trained new employees and customers.

Represented Lanier to worldwide organizations to promote and sell the full product line of dictation technology.Awarded Salesman of the month 19 out of 21 months. Assisted in training of new employees and customers.Installed the first "Thought Processing" central system into R.R. Donnelley & Son's Company.

Bachelor Of Arts (B.A.), Business Administration (Management And Marketing), 3.2/4.0

Activities and Societies: President-Delta Sigma Pi (professional business fraternity), VP-Delta Sigma Pi

Certificate, Advanced Certificate, Graphic Arts Communication