Edwin Chávez Castro Email & Phone Number

Panama

Panamá, Panama

Panamá

• Mission: Lead Business Intelligence Function delivering insights based on Data Analysis and ensure Market Data Understanding and Analysis for Performance Review Process.Achievements:
• Integration and Standardization of one set of Data and Process for a new Region conformed by Colombia, Peru, Ecuador and Central America.
• Definition and Implementation of process and way of working for Performance Review by country and region.
• Implementation of Market and Product Projetions Process and Data Management with 93% of Accuracy.
• Integration of Market Projections Process and Intregrated Business Process for internal products to have a consolidated tool for market share projections as best practice for LATAM Region.

Panamá

• Mission: Lead Business Intelligence function delivering insights based on Data Analysis, Implement Market Research and Ensure the excellence of new products launches.Achievements:
• Conformation of new Business Intelligence Team to offer BI solutions for all Business Units.
• Adoption and Standardization of all BI functions from Business Units Structures to one company BI department leaded by Business Support Area.
• Implementation of new Performance Review Process including not only Market Data but also including an integrated set of data conformed by the main KPIs for all company.
• Implementation of a robust Launches Process and a significant Project Tracking to reach an Excellence Launch Execution.

Panamá

• Mission: Analyze Market data, internal sales, inventories and requiered data for Commercial Team and provide monthly presentations and insights to the CHC Leadership Team.Achievements:
• Definition of Relevant Markets and Data Management fundamentals for the first Consumer Healthcare Market Analysis.
• Implementation of new Market Performance Review Process for CHC Business.
• Implementation of the first Targeting & Segmentation Process for the Region with excellent efficiency results (20% more of efficiency)

Panamá

• Mission: Analyze Market data, internal sales, inventories and requiered data for Commercial Team and Provide marketing Intelligence data as Price index, new competitors, market share.Achievements:
• Definition of Market Intelligence Process, main KPIs, Set of Reporting and ways of working for Central America.
• Design and Implementation of the end-to-end data process of Sell Out Data Collection from MJN Distributors to have a tracking report of sales.
• Implementation of Market Intelligence, Internal Sales and Sell Out Reports.
• Definition and standardization of market parameters, market definitions, competitors etc.

Panamá

• Mission: Analyze Market data, internal sales, inventories and requiered data for Commercial Team and collect and analyze data from distributors.Achievements:
• Implementation of new Sell Out Projections Process for all the business channels.
• Lead the Launch and Implementation of Salesforce.com as BI Platform for commercial tracking of Business Opportunities.
• Implementation of Dispenser Installation Tracking System as an improvement in Kimberly Clark Customer Service with significant results (25% more of customer satisfaction and reduce 2 days of installation time)
• Improvement of Commercial Partners Sell Out coverage from 70% to 91% which helps commercial team to track and develop a significant additional segment of market.

Postgrado En Formulación, Evaluación Y Gestión De Proyectos, Ingeniería Industrial

Ingeniero Industrial, Ingenieria

Activities and Societies: Iglesia, Equipo de Futbol

Maestría En Formulación, Evaluación Y Gestión De Proyectos Con Esp. En Administración