Edwin Duran Email and Phone Number

- As a Paid Social AOR for diverse clients (Hulu, Sephora, 23&Me, MGA, FTD/ProFlowers), responsibilities included providing clients with strategized media grids, daily/weekly reporting with optimizations and generating campaign wrap up decks.- From an internal perspective, tasks would also include setting up ad accounts on various platforms, building campaigns within specific platform UIs, creating ad mocks for client approval and coordinating weekly syncs between clients and platform representatives.- Communication between clients and platform reps. include relaying pertinent information about campaign delivery including discussing testing strategies that support achieving business objectives.- Furthermore, for live campaigns regular updates are given to the client alone with tactics that would improve overall performance from pausing out low-performing creative to offering insights on best practices across social platforms.Platform Activation Experience: Executed upped + lower funnel campaigns across Facebook/Instagram, Snapchat, Twitter, Pinterest, LinkedIn, Reddit, YouTube, TikTokTesting Experience: Facebook A/B testing, Brand Survey Testing, Campaign Budget Optimization Testing, Conversion Lift Testing | Twitter Brand Lift Study | Pinterest Millward Brown testing

Responsible for maintaining all aspects of account management for the Hispanic Vertical and providing timely and accurate information to the sales team and to the client. This involves working with multiple departments such as Advertising Sales, Inventory, Strategic Planning, Commercial Operations, Finance & Billing.

Close relations with the firm’s partner to create an extensive social media calendar that parallels researched analytics on the company’s audience, online user engagement & website visitors.

Highly developed organization skills help me execute detailed scheduling that reflect court deadlines and attorney meetings with clients. With over 300 open cases my responsibilities include constant contact with clients to obtain mandatory documents needed to proceed with case which also includes physical and electronic logging. Knowledge of programs like MyCase & DropBox aid in optimal efficient in coordination with current, past and potential clients.

Double major in Psychology & Public Relations with a certificate in Conflict Management & Dispute Resolution from the Straus Institute.

Worked closely with executives in organizing digital content and planning social media strategies to implement that would optimize exposure for Grammy Foundation, The Recording Academy & MusiCares events. Maintained relations with broadcasting and print outlets to influence placement for press releases.