Edwin Foo Email & Phone Number

Torrance, California

• Lead large-scale transition activities and work streams to enable the successful relocation of over 1K employees to a new headquarters office.
• Drive business transformation and change management efforts across multiple lines of business within the company in support of a complete relocation of corporate headquarters from California to Texas. Key focus on.
• Develop long-term strategic framework to support the stabilization of operations in the new HQ.
• Manage messaging and communications around transition activities ensuring all internal communications are aligned with the mission, vision and purpose.
• Consultant to develop new processes and standards to ensure a smooth transition.
• Manage activities to ensure a successful sunset of operations by partnering with Facilities teams to coordinate the decommissioning of site and vendors. Efforts include managing project plans, tracking critical.

• Project Leadership
• Transformed key supply chain processes for Vendor Management function. Led the process redesign effort by outlining the current and future state to best meet customer requirements. Result was a savings of over $800,000.
• Led improvement effort for cross-functional executive committee. Clarified the value proposition and developed an ongoing framework for the governance committee to effectively manage customer experience metrics and.
• Developed the end-to-end lifecycle process for customer marketing campaigns resulting in a standardized, repeatable approach for all communication channels to ensure consistent messages and processes.
• Utilized Toyota problem solving methods to improve the new hire onboarding process resulting in a defect reduction of 50% and improving the new hire experience and productivity levels.
• Significantly reduced quality errors by 90%+ in support of commercial equipment financing by utilizing key improvement tools (e.g. voice of customer, root cause analysis, process mapping, etc.).

• Developed and implemented finance programs to support the wholesale line of business. Some key programs include: Image USA II Principal Deferment Program, Toyota and Lexus Principal Deferment Program, and the CARS.
• Partnered with top-level management to develop a business plan and key strategies to identify and achieve the 5-year targets for the wholesale line of business.
• Facilitated large-scale process improvement events to support strategic objectives.
• Analyzed key data including dealer research, initiative tracking, financial performance, financial projections, and credit exceptions.
• Supported the development of the product strategy for wholesale loan products.
• Developed, implemented and maintained a dealer satisfaction survey that measures satisfaction levels of dealers who have recently closed a loan with TFS.

• Provided strategic leadership to a variety of business units focused on implementing long term and short term strategic plans. Key areas of focus include the commercial loans and fleet vehicle financing areas where.
• Produced insightful future trend thought pieces to guide executive management’s development of TFS’s long-term strategies.
• Led initiative to field qualitative dealer research used to develop TFS’ long-term strategies focused on defining customer needs and the value proposition of the products and services.
• Developed compelling business presentations for executive management including board of director meetings, five-year business plans, and corporate strategy planning meetings.

• Analyzed quantitative and qualitative data including: consumer tracking studies, sales analysis, guest opinion surveys, focus groups and capacity data to support product marketing strategies for the entire resort.
• Partnered with all lines of business to develop synergistic marketing plans optimizing consumer awareness.
• Provided strategic input on creative communications to ensure messages were aligned with brand.
• Developed strategies for on-property communications.

• Lincoln Mercury Automotive
• Lead new vehicle brand positioning for next generation vehicles using primary and secondary research.
• Developed survey questionnaires for numerous research projects to uncover key consumer insights.
• Performed forecasting and analysis of market opportunities for new and existing vehiclesSony Electronics
• Created a large-scale brand diagnosis for the parent company and its four operating divisions.
• Developed and presented a comprehensive market segmentation model focused on key products (digital cameras, laptops, PCs, printers).

Bachelor'S Degree, Psychology And Social Behavior

Minor In Business Administration

Education record

Achieved Black Belt Certification

Education record

Toyota Business Practices Trainer Certification

Ji Kotei Kanketsu (Build In Quality With Ownership) Certified Trainer

Education record