Edwin G.

Edwin G. Email and Phone Number

Head of Product Marketing and UX (Co-Founder), ai Content Group: Driving growth with ai + human content -- convert readers into customers -- scale human expertise with gen ai (former Optimizely, WK) @ ai Content Group
Edwin G.'s Location
Chicago, Illinois, United States, United States
About Edwin G.

I am a co-founder of ai Content Group, a company that creates niche-dominating online publications that establish executives and brands as go-to industry thought leaders. With over 15 years in technology and publishing, and 5 years of experience in product marketing, UX design, and digital strategy, I have a proven track record of delivering user-centric solutions that drive growth, engagement, and retention for various clients and industries.In my previous role as the Head of Product Marketing at FlavorCloud, I led the development and execution of the value proposition, messaging, and positioning for their innovative cross-border ecommerce platform. I also managed the website design, development, and optimization, as well as the customer and partner onboarding materials and processes. I achieved a Cool Vendor mention from Gartner in the first year and an 87% YOY increase in leads generated from my website personalization and digital campaign strategies. I am passionate about creating seamless and delightful customer experiences that align with the business goals and vision and drive revenue growth.

Edwin G.'s Current Company Details
ai Content Group

Ai Content Group

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Head of Product Marketing and UX (Co-Founder), ai Content Group: Driving growth with ai + human content -- convert readers into customers -- scale human expertise with gen ai (former Optimizely, WK)
Edwin G. Work Experience Details
  • Ai Content Group
    Co-Founder
    Ai Content Group 2023 - Present
    Creating niche-dominating online publications that establish executives and brands as go-to industry thought leaders.
  • Flavorcloud Inc.
    Head Of Product Marketing
    Flavorcloud Inc. Aug 2021 - 2023
    --Developed value proposition, messaging, and positioning. Worked with Gartner and achieved a Cool Vendor mention in year 1.--Product Owner for FlavorCloud.com, responsible for site design, development, lead generation, and knowledge base.--Created User Guides and launch materials for improved customer and partner onboarding.UX lead for FlavorCloud app redesign.
  • Optimizely
    Ux And Demand Generation Consultant
    Optimizely Oct 2020 - Mar 2021
    Chicago, Illinois, United States
    --Redesigned UX for Episerver.com and Optimizely.com based on customer interviews and research.Developed website personalization strategies and experiments to drive improved website visitor experience and customer journey.--Testing recommendations led to an 87% YOY increase in leads generated.--Setup and optimized digital campaigns leveraging 6Sense.
  • Creative Case Management
    Ux Consultant
    Creative Case Management Apr 2019 - Jun 2019
    Chicago, Illinois, United States
    Redesigned site architecture and UX for Creative Care Management, a healthcare company.
  • Roto Premier League (Fantasy Premier League)
    Ux Consultant
    Roto Premier League (Fantasy Premier League) Dec 2018 - Mar 2019
    Chicago, Illinois, United States
    Improved app UX based on user and market research for Roto Premier League. Delivered interactive prototypes, style guide, and UX rules. Improved onboarding experience and reduced clicks from 31 to 8. Conducted user interviews, testing, and surveys.
  • Motorola Solutions
    Customer Support Specialist
    Motorola Solutions Apr 2016 - Oct 2018
    Schaumburg, Illinois, United States
    - Provided QA and documentation for global ticketing and inventory portal.- Supported contracts requiring high security
  • Wolters Kluwer Legal & Regulatory Us
    Technical Support Specialist
    Wolters Kluwer Legal & Regulatory Us Dec 2008 - Nov 2015
    Chicago, Illinois, United States
    - Designed and launched team knowledge base and training documentation.- Provided QA and documentation on new digital products- Trained lawyers on use of tools for case law research

Edwin G. Education Details

Frequently Asked Questions about Edwin G.

What company does Edwin G. work for?

Edwin G. works for Ai Content Group

What is Edwin G.'s role at the current company?

Edwin G.'s current role is Head of Product Marketing and UX (Co-Founder), ai Content Group: Driving growth with ai + human content -- convert readers into customers -- scale human expertise with gen ai (former Optimizely, WK).

What schools did Edwin G. attend?

Edwin G. attended General Assembly.

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