Edwin Garcia has over 20 years of experience in leading sales organizations to achieve new levels of growth and profitability in consumer-facing spaces. As the Sales Director at nglmitú, Garcia directs and develops sales for the Western region with a focus on expanding partnerships and fostering long-term client relationships with national customers and media agencies. He customizes digital media solutions to specific U.S. Hispanic audiences within targeted social media platforms, delivering value and results for both nglmitú and his clients. Previously, Garcia held various sales positions at Univision Communications. The most recent was Vice President/Director of Sales where he led and expanded market share through stations in the Phoenix and Tucson markets. Garcia designed and instituted best practices that generated significant revenue and brand awareness among the Arizona stations including setting a political revenue record ($14M) in 2020. Garcia's core competencies include digital and broadcast media, new business development, market growth, revenue generation, strategic sales and client relationships. He has extensive experience in serving Fortune 500 clients with strong business development skills based on consultative sales, marketing strategy, multimedia advertising, analysis, and program implementation. He is also bilingual in English and Spanish, which gives him an edge in communicating and connecting with today's market. Garcia's mission is to propel growth and innovation with digital media solutions that reach and engage diverse and underserved audiences.