Edwin Ortega Email & Phone Number

Account: Toyota Motor North America Tier 1- T Square: GM and Multicultural (AA).Digital Media Strategy: Developing comprehensive digital media strategies that align with client goals and objectives, focusing on both upper and middle funnel marketing activities.Campaign Planning: Collaborating with cross-functional teams, including creative, analytics, and client servicing teams, to create data-driven digital media plans that optimize media spend and maximize campaign… Show more Account: Toyota Motor North America Tier 1- T Square: GM and Multicultural (AA).Digital Media Strategy: Developing comprehensive digital media strategies that align with client goals and objectives, focusing on both upper and middle funnel marketing activities.Campaign Planning: Collaborating with cross-functional teams, including creative, analytics, and client servicing teams, to create data-driven digital media plans that optimize media spend and maximize campaign performance.Audience Segmentation: Identifying target audiences and develop strategies. Media Buying: Overseeing the media buying process, including negotiating and managing media contracts, ensuring optimal media placements, and tracking media performance against campaign KPIs.Budget Management: Managing media budgets for digital campaigns, tracking and optimizing spending to ensure efficient allocation of resources and adherence to client budgets.Data Analysis: Working with analytics team to evaluate campaign performance, identify trends, and provide strategic recommendations for continuous improvement of media strategies.Innovation & Emerging Technologies: Keeping abreast of the latest digital media trends, technologies, and best practices, and proactively recommending innovative strategies and tactics to enhance campaign effectiveness and stay ahead of the competition.Client Relationship Management: Building and maintaining strong relationships with clients, providing regular updates on campaign performance, addressing client concerns, and proactively identifying opportunities to upsell or expand media services.Team Leadership: Managing and mentoring a team of digital media planners, providing guidance and feedback. Reporting: Collaborating on regular reports to clients and senior management, summarizing campaign performance, insights, and recommendations for future strategies. Show less

Miami-Fort Lauderdale Area

Account: Planet FitnessMedia: Traditional and DigitalMarket: USAIntegrated Media Planning effort including planning, executing, monitoring and supervising omni-channel platforms digital media campaigns including: OLV, CTV/OTT, Streaming Audio, Paid Search, Paid Social and Programmatic Display, and traditional media campaigns including OOH, LTV, CATV, RA plus Events and Promotions at the regional and local level.Interaction with in-house and external buying teams for digital and… Show more Account: Planet FitnessMedia: Traditional and DigitalMarket: USAIntegrated Media Planning effort including planning, executing, monitoring and supervising omni-channel platforms digital media campaigns including: OLV, CTV/OTT, Streaming Audio, Paid Search, Paid Social and Programmatic Display, and traditional media campaigns including OOH, LTV, CATV, RA plus Events and Promotions at the regional and local level.Interaction with in-house and external buying teams for digital and traditional. Communicating with various teams and work cross-functionally to provide supervision and support where necessary.Stay updated to advise clients and teams on new media technology opportunities for better planning.Present to clients media strategies, tactics, POVs, optimizations and submit revisions for approvals.Supervise and train the media team to generate cost-effective results. Show less

Miami, Florida, United States

CURRENTLY WORKING WITH AGENCIES AND ADVERTISERS TO DEVELOP CREATIVE AND THOUGHTFUL MEDIA PLANNING AND COST-EFFECTIVE MEDIA BUYING ACROSS ALL CHANNELS [OFFLINE MEDIA: TV & CABLE, RADIO, PRINT PUBLICATIONS, OUTDOOR MEDIA ONLINE MEDIA: PPC, SOCIAL MEDIA, PROGRAMMATIC ADVERTISING, DIGITAL PUBLICATIONS AND STREAMING MEDIA]. CURRENT CLIENT INDUSTRIES INCLUDE: AUTOMOTIVE, BEVERAGES, TOURISM, FASHION, AIRLINES, CPG, EDUCATION, HEALTH, FOOD AND INSURANCE TARGETING THE GENERAL, MULTICULTURAL AND… Show more CURRENTLY WORKING WITH AGENCIES AND ADVERTISERS TO DEVELOP CREATIVE AND THOUGHTFUL MEDIA PLANNING AND COST-EFFECTIVE MEDIA BUYING ACROSS ALL CHANNELS [OFFLINE MEDIA: TV & CABLE, RADIO, PRINT PUBLICATIONS, OUTDOOR MEDIA ONLINE MEDIA: PPC, SOCIAL MEDIA, PROGRAMMATIC ADVERTISING, DIGITAL PUBLICATIONS AND STREAMING MEDIA]. CURRENT CLIENT INDUSTRIES INCLUDE: AUTOMOTIVE, BEVERAGES, TOURISM, FASHION, AIRLINES, CPG, EDUCATION, HEALTH, FOOD AND INSURANCE TARGETING THE GENERAL, MULTICULTURAL AND LATIN-AMERICAN MARKETS• WORK CLOSELY WITH CLIENTS, INTERNAL AND EXTERNAL AGENCY TEAMS PLUS MEDIA VENDORS• DEVELOP AND/OR SUPERVISE THE CREATION OF DIGITAL AND TRADITIONAL INTEGRATED MEDIA PLANS MAKING SURE ADVERTISING BUDGET IS OPTIMIZED BY UTILIZING CONSUMER INSIGHTS, PLANNING TOOLS, PAST LEARNINGS AND INDUSTRY INSIGHTS• RESEARCH AND/OR APPROVE THE MOST EFFECTIVE MEDIA FOR CLIENT’S OBJECTIVE• KEEP UP WITH CURRENT EVENTS AND TRENDS OF VOLATILE MARKETS AND INDUSTRIES TO PROVIDE RECOMMENDATIONS FOR ADDITIONAL OR ADJUSTMENT OF THE ADVERTISING BUDGET • UNDERSTAND CLIENT’S STRATEGIES AND GOALS • ELABORATE AND /OR EVALUATE COMPETITIVE REPORTS• ALIGN MEDIA GOALS AND ALLOCATE BUDGET ON CHANNELS• MAINTAIN AND IMPROVE COMMUNICATION WITH MEDIA VENDOR• KEEP MARKETPLACE’S INFORMATION UPDATED• SECURE MEDIA SPACE• TRACK CAMPAIGN PERFORMANCE AND MAKE ADJUSTMENTS AS NECESSARY • WRITE POV’S• MENTOR AND MANAGE MEDIA TEAM MEMBERS. KEEP AGENCY UPDATED ON MEDIA TRENDS FOR CREATIVE IMPLEMENTATION• CREATION OF MEDIA DECK FOR NEW BUSINESS PITCH PRESENTATIONS• POST-BUY RECAP, ADDED VALUE AND REINVESTMENT • DEVELOP AFTER CAMPAIGN INSIGHTFUL REPORTING• MAINTAIN QUALITY CONTROL ON DAILY WORKFLOW AND MEDIA TEAM PROCESS• UTILIZE 3RD PARTY RESEARCH TOOLS FOR COST-EFFECTIVE PLANNING AND BUYING Show less

Miami/Fort Lauderdale Area

ACCOUNTS: US MULTICULTURAL: PNC BANK, MOEN, INFINITI, BRYANT, RITE AID, NEW YORK LIFE, UNUM, VISUAL TOURS, AMERICAN INTERCONTINENTAL UNIVERSITY, NORWEGIAN CRUISE LINES, NIKE, DEL MONTE, JARDEN, HR BLOCKACCOUNTS: LATAM/CARIBBEAN: MOEN, NORWEGIAN CRUISE LINES, JARDEN• PROVIDE NEW MEDIA IDEAS TO GROW CLIENTS’ BUSINESS• DEVELOP RECOMMENDATIONS FOR AGENCY NEW BUSINESS PITCHES• INTEGRATE AGENCY/CLIENT STRATEGIC PHILOSOPHY INTO COMMUNICATIONS PLAN DEVELOPMENT• MANAGE MEDIA PLANNERS… Show more ACCOUNTS: US MULTICULTURAL: PNC BANK, MOEN, INFINITI, BRYANT, RITE AID, NEW YORK LIFE, UNUM, VISUAL TOURS, AMERICAN INTERCONTINENTAL UNIVERSITY, NORWEGIAN CRUISE LINES, NIKE, DEL MONTE, JARDEN, HR BLOCKACCOUNTS: LATAM/CARIBBEAN: MOEN, NORWEGIAN CRUISE LINES, JARDEN• PROVIDE NEW MEDIA IDEAS TO GROW CLIENTS’ BUSINESS• DEVELOP RECOMMENDATIONS FOR AGENCY NEW BUSINESS PITCHES• INTEGRATE AGENCY/CLIENT STRATEGIC PHILOSOPHY INTO COMMUNICATIONS PLAN DEVELOPMENT• MANAGE MEDIA PLANNERS AND BUYERS ASSIGNMENTS AND WORKLOAD• ENSURE CLIENT’S MEDIA STRATEGIES DELIVER UPON OVERALL MARKETING GOALS• IDENTIFY OPPORTUNITIES FOR CROSS-PLATFORM DEALS• MAINTAIN BUDGET CONTROL AND ENSURE EXECUTION OF MEDIA PLANS BY AUTHORIZING APPROVED MEDIA SCHEDULES AND MONITOR BUYS/SCHEDULES• FOSTER TEAMWORK AND HELP PROVIDE DEVELOPMENTAL OPPORTUNITIES FOR ASSOCIATES• BECOME SAVVY AND KNOWLEDGEABLE ABOUT CURRENT SOCIAL MEDIA TRENDS AND INNOVATIONS Show less

Miami/Fort Lauderdale Area

ACCOUNTS: US MULTICULTURAL: PNC BANK, MOEN, INFINITI, BRYANT, RITE AID, NEW YORK LIFE, UNUM, VISUAL TOURS, AMERICAN INTERCONTINENTAL UNIVERSITY, NORWEGIAN CRUISE LINES, NIKE, DEL MONTE, JARDEN, HR BLOCK, PAYLESS, DISH LATINOACCOUNTS: LATAM / CARIBBEAN: MOEN, JARDEN• MEET WITH MEDIA REPRESENTATIVES AND ANALYZE PROPOSALS AND PACKAGES• GATHER, ORGANIZE AND PRESENT COMPETITIVE INDUSTRY AND MARKET RESEARCH ANALYSIS• WRITE AND PRESENT MEDIA POV• BUILT EFFECTIVE MEDIA PROPOSALS TO… Show more ACCOUNTS: US MULTICULTURAL: PNC BANK, MOEN, INFINITI, BRYANT, RITE AID, NEW YORK LIFE, UNUM, VISUAL TOURS, AMERICAN INTERCONTINENTAL UNIVERSITY, NORWEGIAN CRUISE LINES, NIKE, DEL MONTE, JARDEN, HR BLOCK, PAYLESS, DISH LATINOACCOUNTS: LATAM / CARIBBEAN: MOEN, JARDEN• MEET WITH MEDIA REPRESENTATIVES AND ANALYZE PROPOSALS AND PACKAGES• GATHER, ORGANIZE AND PRESENT COMPETITIVE INDUSTRY AND MARKET RESEARCH ANALYSIS• WRITE AND PRESENT MEDIA POV• BUILT EFFECTIVE MEDIA PROPOSALS TO ENSURE MARKETING GOALS ARE ACHIEVED• MANAGE AND DELIVER COMMUNICATION THROUGH A VARIETY OF CHANNELS USING CURRENT AND EMERGING COMMUNICATIONS TECHNOLOGY• DEVELOP AND MAINTAIN AN INTIMATE KNOWLEDGE OF CLIENT BUSINESS• ENSURE ALL MEDIA REQUIREMENTS ARE EXECUTED IN A TIMELY/ACCURATE MANNER• RESPOND TO THE FLOW OF CLIENT MEDIA-RELATED ISSUES AND MAKE CHANGES ON PLAN/BUDGET• RESPONSIBLE FOR STRATEGY AND SET-UP OF NEW PRESENCES ON SOCIAL PLATFORMS• KEEP AGENCY AND CLIENTS UPDATED WITH NEW MEDIA AND CONSUMER TRENDS• WRITE A POST CAMPAIGN ANALYSIS Show less

Miami/Fort Lauderdale Area

ACCOUNTS: US MULTICULTURAL: THE US NAVY, NEXTEL, DEWAR’S 12, AMERICAN HEART ASSOCIATION, AVMED, POLLO TROPICAL, GENERAL MOTORS, VALVOLINE, GRAINGER, FARMERS• ANALYZE TELEVISION/RADIO NETWORK/LOCAL PROGRAM COMPOSITION, COST AND EFFICIENCY• NEGOTIATE NATIONAL/LOCAL BROADCAST TELEVISION AND RADIO SCHEDULES• ALLOCATE BUDGETS AMONG TV NETWORKS AND RADIO STATIONS• DEVELOPED UPFRONT AND SCATTER PRESENTATIONS FOR CLIENT REVIEW• ANALYZE OOH/NEWSPAPERS NATIONAL/LOCAL AUDIENCE, COST… Show more ACCOUNTS: US MULTICULTURAL: THE US NAVY, NEXTEL, DEWAR’S 12, AMERICAN HEART ASSOCIATION, AVMED, POLLO TROPICAL, GENERAL MOTORS, VALVOLINE, GRAINGER, FARMERS• ANALYZE TELEVISION/RADIO NETWORK/LOCAL PROGRAM COMPOSITION, COST AND EFFICIENCY• NEGOTIATE NATIONAL/LOCAL BROADCAST TELEVISION AND RADIO SCHEDULES• ALLOCATE BUDGETS AMONG TV NETWORKS AND RADIO STATIONS• DEVELOPED UPFRONT AND SCATTER PRESENTATIONS FOR CLIENT REVIEW• ANALYZE OOH/NEWSPAPERS NATIONAL/LOCAL AUDIENCE, COST AND EFFICIENCY• NEGOTIATE NATIONAL/LOCAL OOH AND NEWSPAPERS SCHEDULES• ALLOCATE BUDGETS ON OOH AND NEWSPAPERS Show less

Miami/Fort Lauderdale Area

ACCOUNTS: US MULTICULTURAL: THE US NAVY, NEXTEL, DEWAR’S 12, AMERICAN HEART ASSOCIATION, AVMED, POLLO TROPICAL, GENERAL MOTORS, VALVOLINE, GRAINGER, FARMERS• ASSIST MEDIA PLANNING TEAM IN DEVELOPING, IMPLEMENTING, AND MAINTAINING MEDIA OBJECTIVES AND STRATEGIES ACROSS ALL MEDIA VEHICLES• PROVIDE MEDIA RESEARCH AND WRITE MEDIA POINT-OF-VIEWS• MAINTAIN STEWARDSHIP INCLUDING COMPETITIVE REPORTS TO ASSESS COMPETITOR’S MEDIA SCHEDULES, AND DRAW CONCLUSIONS• REVISE/MAINTAIN ALL… Show more ACCOUNTS: US MULTICULTURAL: THE US NAVY, NEXTEL, DEWAR’S 12, AMERICAN HEART ASSOCIATION, AVMED, POLLO TROPICAL, GENERAL MOTORS, VALVOLINE, GRAINGER, FARMERS• ASSIST MEDIA PLANNING TEAM IN DEVELOPING, IMPLEMENTING, AND MAINTAINING MEDIA OBJECTIVES AND STRATEGIES ACROSS ALL MEDIA VEHICLES• PROVIDE MEDIA RESEARCH AND WRITE MEDIA POINT-OF-VIEWS• MAINTAIN STEWARDSHIP INCLUDING COMPETITIVE REPORTS TO ASSESS COMPETITOR’S MEDIA SCHEDULES, AND DRAW CONCLUSIONS• REVISE/MAINTAIN ALL SCHEDULES ON A DAILY BASIS• ANALYZE AND NEGOTIATE UNIT MOVES/MAKEGOODS TO SCHEDULES• CHECK CONTRACTS - ALERT TEAM TO ANY DIFFERENCES BETWEEN BUY AND CONTRACT• PERFORM BASIC BUYING FUNCTIONS AND UPDATE CLIENT SCHEDULES• RUN AND ANALYZE POST-REPORTS• RESOLVE BILLING DISCREPANCIES Show less

Miami/Fort Lauderdale Area

ACCOUNTS: US MULTICULTURAL: HOSPITALITY MANAGEMENT PROGRAMACCOUNTS: LATAM / CARIBBEAN: HOSPITALITY MANAGEMENT PROGRAM• DIRECT ALL MEDIA INCLUSIVE OF DIGITAL AND TRADITIONAL ON A NATIONAL/INTERNATIONAL BASIS• DEVELOP AND MAINTAIN DIGITAL MEDIA/CREATIVE ROTATION• COORDINATE DIGITAL ASSETS AND TRAFFICKING PROCESS WITH CREATIVE/MEDIA TEAMS• MANAGE INTEGRATED COMMUNICATION PROCESS THAT FACILITATES RAPID, EFFECTIVE ANDSYNCHRONIZED DISSEMINATION OF INFORMATION ACROSS THE… Show more ACCOUNTS: US MULTICULTURAL: HOSPITALITY MANAGEMENT PROGRAMACCOUNTS: LATAM / CARIBBEAN: HOSPITALITY MANAGEMENT PROGRAM• DIRECT ALL MEDIA INCLUSIVE OF DIGITAL AND TRADITIONAL ON A NATIONAL/INTERNATIONAL BASIS• DEVELOP AND MAINTAIN DIGITAL MEDIA/CREATIVE ROTATION• COORDINATE DIGITAL ASSETS AND TRAFFICKING PROCESS WITH CREATIVE/MEDIA TEAMS• MANAGE INTEGRATED COMMUNICATION PROCESS THAT FACILITATES RAPID, EFFECTIVE ANDSYNCHRONIZED DISSEMINATION OF INFORMATION ACROSS THE ORGANIZATION• SUPPORT PROGRAM DIRECTOR AND OTHER BUSINESS LEADERS THROUGH PRESENTATION AND SCRIPT DEVELOPMENT• ALIGN OUR CROSS DEPARTMENTAL CHANNEL EXPERTS TO DEVELOP AN INTEGRATED COMMUNICATION PLATFORM, INCLUDING OUR STRATEGIC MEDIA PLANNING Show less

Miami/Fort Lauderdale Area

ACCOUNTS: US MULTICULTURAL: HOSPITALITY MANAGEMENT PROGRAMACCOUNTS: LATAM / CARIBBEAN: HOSPITALITY MANAGEMENT PROGRAM• PLAN, ORGANIZE, EXECUTE AND MANAGE EVENTS INCLUDING TRADE SHOWS, CUSTOMER AND PARTNER EVENTS, INDUSTRY EVENTS, SALES TRAINING SESSIONS AND OTHER CORPORATE EVENTS• DEVELOP AND DELIVER MARKETING COMMUNICATIONS PLANS FOR ENROLLMENT EVENTS• ENSURE CONSISTENT ADHERENCE TO COLLEGE GUIDELINES IN ALL MARKETING MATERIALS AND ACTIVITIES• CREATE AND PRODUCE INTERNAL… Show more ACCOUNTS: US MULTICULTURAL: HOSPITALITY MANAGEMENT PROGRAMACCOUNTS: LATAM / CARIBBEAN: HOSPITALITY MANAGEMENT PROGRAM• PLAN, ORGANIZE, EXECUTE AND MANAGE EVENTS INCLUDING TRADE SHOWS, CUSTOMER AND PARTNER EVENTS, INDUSTRY EVENTS, SALES TRAINING SESSIONS AND OTHER CORPORATE EVENTS• DEVELOP AND DELIVER MARKETING COMMUNICATIONS PLANS FOR ENROLLMENT EVENTS• ENSURE CONSISTENT ADHERENCE TO COLLEGE GUIDELINES IN ALL MARKETING MATERIALS AND ACTIVITIES• CREATE AND PRODUCE INTERNAL AND EXTERNAL COMMUNICATIONS INCLUDING BROCHURES, PRODUCT SHEETS, COLLATERAL, WEB CONTENT, TRADE ADVERTISING, NEWSLETTERS, BOOTH GRAPHICS, SIGNAGE• SUPPORT PROGRAM DIRECTOR AND OTHER BUSINESS LEADERS THROUGH PRESENTATION AND SCRIPT DEVELOPMENT• ENSURE MEDIA COVERAGE THROUGH PRESS RELEASES AND PRESS CONFERENCES AND DEVELOP KEY RELATIONSHIPS WITH INDUSTRY PRESS• IDENTIFY AND NEGOTIATE MEDIA PROPERTIES• WORK ON ALLIANCES WITH FOREIGN SCHOOLS Show less

Communications, Advertising / Marketing /Media

Advertising And Pr, Advertising

Planning/Buying Interactive Media, Online Media