Edwin Joseph Email & Phone Number

Phoenix, Arizona, Us

Greenwood Village, Colorado, Us

-Worked for Google via TTEC -Built out new paid search campaigns, ad groups, and proper accounts setup and and best practices. Implement proper organization of ad groups, proper keyword match types, suitable assets.-Utilize multiple aspects of Google Ads such as automation, conversion tracking, setting up assets, and bidding optimization. -Communicate with clients via phone, email, or webinar; to set expectations, and maintain and report on progress of clients' ongoing campaigns.- Interact with clients and provide recommendation that improve the performance of the account for positive ROI- Manage a Book of Business of 35-50 PPC accounts from multiple industries. Contact Client Monthly or Bi-Weekly on post-campaign performance and find areas of opportunities to improve the campaign.- Build Relationship with clients to understand their perspectives & objectives to solidify long term success.

-Generate and executed paid search campaigns across Google & Microsoft Bing-Create Paid Search Spend plans and proposals for prospective clients. -Improved campaign performance by implementing advanced targeting strategies, resulting in a 30% increase in click-through rates.-Perform regular ad copy testing to improve ad relevance and quality scores, resulting in a 15% decrease in cost per acquisition.-Conducted in-depth keyword research and competitor analysis to drive & improve campaign performance.-Managed PPC monthly budget to ensure that the campaign is on pace.-Stayed up to date with SEM trends & techniques to identify areas of opportunities for campaign optimization.-Generated customized reporting dashboards, providing clients with comprehensive insights into campaign performance.-Communicate with clients on possible opportunities, threats, and issues that can promote creating or improving new or existing strategies.-Managed and optimized Google Ads account using best PPC practices.-A/B split test of Ad copy, and landing page elements -Monitor and optimized PPC campaigns. Increasing CTR and reducing the CPC.-Perform keyword research to find the most profitable, lowest-cost search terms for clients campaigns-Posting organic content for clients to build a following and engagement on their social media pages.-Monitoring of budget to ensure the budget is paced as close to calendar month.-Creating and sending clients notifications and documentation of engagements of potential prospects..-Staying up to date with SEM trends and monthly forecasts to ensure the campaign is optimized for changing market conditions.